Commercial Analyst - Marketing | Dadansoddwr Masnachol

Commercial Analyst – Marketing | Dadansoddwr Masnachol role at Transport for Wales

Role responsibilities

The Commercial Analyst Marketing supports the Marketing Team, Commercial Insight Manager and Head of Commercial Insight and Analytics through analysing and forecasting the impact of TfW’s marketing activity, aiding Transport for Wales’s understanding of drivers of demand and revenue through analysis of weekly marketing revenue contribution and performance across the TfW network and beyond.

Responsibilities include but are not limited to the following:

• Manage and provide analysis, reporting and insight that supports delivery of the Marketing Strategy, making recommendations for revenue growth initiatives to enable marketing contribution target to be met.
• Develop and maintain comprehensive reports and dashboards that highlight key metrics and insights for the marketing team and key stakeholders to track against targets and KPIs.
• Perform detailed analysis and provide insight across various marketing channel data sources, including website analytics and CRM platform to inform strategy and track against channel and revenue targets.
• Design and conduct hypothesis testing using a range of statistical methods to support specific claims about consumer behaviour, market trends, or the effectiveness of marketing strategies.
• Utilise marketing research and customer profiling, working with the Insights Manager and Research Manager to optimise and deliver improvement in campaign effectiveness to drive commercial advantage.

Who we’re looking for

• Demonstrable experience in an analytical role
• High attention to detail
• Ability to communicate effectively with management
• Experience presenting complex information in an easy-to-understand manner and translate into reports/presentations to tight deadlines
• Ability and motivation to develop a detailed understanding of the TfW network and drivers of business success

Welsh Language Skills

The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.

Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.

Next steps

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.

Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.

This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.

Please note, we reserve the right to close this vacancy early if we receive sufficient applications.

Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.

Cyfle Cyfartal

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Analyst
• Industries: Rail Transportation

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Note: This description is intended to reflect the responsibilities and qualifications for the role; other duties may be assigned as required by the business.