At a Glance
- Tasks: Lead creative campaigns to promote public transport and improve daily journeys in Greater Manchester.
- Company: Join Transport for Greater Manchester, a modern public organisation making a real difference.
- Benefits: Enjoy 28 days annual leave, free travel, and flexible working options.
- Why this job: Shape the future of transport while leading a vibrant marketing team.
- Qualifications: Proven experience in leading impactful marketing campaigns and managing teams.
- Other info: Be part of a diverse team committed to making sustainable travel choices.
The predicted salary is between 60000 - 80000 £ per year.
Do you want to lead the creative firepower behind the Bee Network building standout, integrated campaigns that help more people choose public transport, support Vision Zero and make everyday journeys better across Greater Manchester? You’ll set the marketing vision, inspire multi-disciplinary brand, creative and digital teams, and deliver high-profile campaigns that genuinely matter to the region. You’ll also help bring rail into the next chapter of our integrated transport journey, a once in a generation opportunity to make a difference.
As Head of Marketing, you’ll write and deliver a bold, insight-led strategy to grow patronage and revenue while strengthening the Bee Network brand. You’ll lead the annual go-to-market plan, oversee campaign performance, and champion customer-first creative across all channels. You’ll direct a talented marketing, design, brand and digital team, manage a budget, and enhance our targeted marketing activity to drive measurable behaviour change.
Transport for Greater Manchester (TfGM) delivers the Bee Network, our joined-up, London-style system that connects people and places across all ten districts. Marketing is central to that mission: we help residents choose sustainable travel, support fare and product launches, and amplify initiatives. This is a visible, high-impact leadership role at the heart of a modern public organisation, combining creative excellence with commercial outcomes for a network used by millions.
What you’ll bring
You’re a creative, innovative marketer who thinks outside the box and knows how to turn insight into effective campaigns. You’ve led behaviour-change and brand campaigns at scale, managed agencies, and built high-performing teams. You’re fluent in performance marketing and CRM, comfortable with complex data and increasing ROI, and confident presenting compelling stories to senior stakeholders. You don’t need a transport background, what matters is your track record of delivering growth, customer satisfaction and standout, multi-channel campaigns.
What you’ll lead (at a glance)
- Strategy & growth: Bee Network brand and marketing strategy, go-to-market planning, KPIs and continuous optimisation.
- Team & culture: day-to-day leadership of marketing, brand, design and digital teams; building a high-performance, values-led culture.
- Campaigns & channels: best-in-class integrated campaigns across paid, owned and earned; web and social strategy; creative and channel management oversight.
- Targeted marketing: establish segmentation, CRM and performance marketing to deliver measurable behaviour change and revenue growth.
- Partnerships & profile: agency roster management, value for money and social value; senior engagement including liaison with the Mayor’s office.
- Budget & accountability: optimisation of a significant budget, with transparent post-campaign evaluation.
What we can offer you
A senior platform to lead a vibrant, creative function brand, digital, design and campaign delivery, with a significant budget, high profile and the space to do your best work for Greater Manchester. You’ll join a supportive leadership community, collaborate widely across operations, and shape work that improves daily life in our region.
A permanent role with a salary of £70,906 - £79,805 per annum depending on skills and experience. At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to talk flexible working to help colleagues maintain a healthy work life balance.
Benefits
- Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more.
- Free travel on buses across Greater Manchester, plus rail or Metrolink travel to and from work.
- Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions.
- Enhanced family-friendly leave policies, including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events.
If you’re excited by leading creative, data-driven marketing that helps more people choose public transport and you’re ready to help write the next chapter of the Bee Network, we’d love to hear from you. Our short-listing process is anonymised, so please do not include your name or contact details on your CV or cover letter.
TfGM is proud to be an equal opportunities employer that encourages and celebrates diversity. We want to recruit and retain a workforce that reflects the communities we serve and welcome individuals from all backgrounds by committing to providing a fully inclusive and accessible recruitment process.
Head of Marketing NEW TfGM Greater Manchester (Piccadilly Place) Posted today Manchester £70,90[...] employer: Transport for Greater Manchester
Contact Detail:
Transport for Greater Manchester Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing NEW TfGM Greater Manchester (Piccadilly Place) Posted today Manchester £70,90[...]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can lead creative campaigns that matter, just like the ones TfGM is looking for.
✨Tip Number 3
Prepare for interviews by researching TfGM and their marketing strategies. Understand their goals and think about how you can contribute to their mission. Bring fresh ideas to the table that align with their vision for the Bee Network.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference in Greater Manchester.
We think you need these skills to ace Head of Marketing NEW TfGM Greater Manchester (Piccadilly Place) Posted today Manchester £70,90[...]
Some tips for your application 🫡
Be Bold and Creative: When crafting your application, don’t hold back! Show us your creative flair and innovative ideas. We want to see how you can think outside the box and bring fresh perspectives to the table.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in leading campaigns and driving behaviour change, as these are key aspects of what we’re looking for at TfGM.
Showcase Your Data Savvy: We love numbers! Include examples of how you've used data to inform your marketing strategies and improve ROI. This will demonstrate your fluency in performance marketing, which is crucial for this position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure it gets into the right hands. Plus, it shows you’re serious about joining our team at TfGM.
How to prepare for a job interview at Transport for Greater Manchester
✨Know Your Audience
Before the interview, take some time to research Transport for Greater Manchester and their Bee Network. Understand their mission, values, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in making a difference in the region.
✨Showcase Your Creativity
As a Head of Marketing, creativity is key. Prepare examples of past campaigns you've led that demonstrate your ability to think outside the box. Be ready to discuss how you turned insights into impactful marketing strategies that drove behaviour change.
✨Data-Driven Decision Making
Since the role involves performance marketing and CRM, brush up on your data analysis skills. Be prepared to discuss how you've used data to optimise campaigns and increase ROI in previous roles. Highlight specific metrics and outcomes to back up your claims.
✨Engage with Stakeholders
This position requires presenting to senior stakeholders, so practice articulating your ideas clearly and confidently. Think about how you can engage them with compelling stories about your past successes and how you plan to lead the marketing strategy at TfGM.
