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For Companies At a Glance
- Tasks: Join us to identify leads and execute strategic campaigns that drive sales growth.
- Company: We are a dynamic company in the gaming industry, passionate about creativity and innovation.
- Benefits: Enjoy remote work flexibility, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a collaborative team that values creativity and supports your career in gaming.
- Qualifications: 3+ years in sales operations or demand generation, with strong organisational skills and attention to detail.
- Other info: Ideal for self-starters who thrive in a fast-paced, global environment.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a Sales Operations & Demand Generation Specialist to help fuel our sales engine by identifying high-quality leads, building and enriching contact databases, and executing strategic outbound campaigns. This role blends research, data hygiene, campaign execution, and marketing operations, ensuring our Business Development team is equipped with the right intelligence, content, and tools to win new business. You’ll work closely with sales, marketing, and operations to drive pipeline growth by identifying buyer personas, sourcing decision-maker contacts, and building a repeatable, data-informed outbound process.
Key Responsibilities
- Lead Research & Prospecting: Use tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and web scraping to identify and enrich leads aligned to our Ideal Customer Profile (ICP). Build and manage lists of key decision-makers across Art, Production, Outsourcing, and Engineering departments at game studios globally. Identify and tag personas (e.g., Art Directors, Outsourcing Managers, Heads of Production) and map them to relevant service needs.
- Sales Enablement & Operations: Own and maintain the hygiene of our HubSpot CRM: tagging leads, updating contact records, ensuring correct stage assignment, and syncing campaign data. Design and execute outbound email sequences and multi-touch cadences in collaboration with Business Development. Build dashboards and reports to track campaign performance, engagement, and pipeline contribution.
- Campaign Execution: Support strategic email and LinkedIn outreach campaigns targeting studios of all sizes, from indie to AAA. Write, proof, and schedule outbound messages using templates aligned to client verticals or service lines (Cinematics, VFX, Environment, Characters, etc.). Align messaging to pain points and value propositions across regions (e.g., Japan, North America, Europe).
- Collaboration & Content: Work cross-functionally with the marketing and operations teams to develop case studies, update portfolio links, and ensure outbound material is tailored and relevant. Coordinate updates to the website, product one-pagers, and outbound decks as needed. Monitor industry news and game releases to support opportunistic outreach campaigns.
Ideal Experience & Skills
- 3+ years in sales operations, demand generation, or lead research, preferably in games, media, or digital production services.
- Familiar with HubSpot and Sugar CRM, LinkedIn Sales Navigator, and at least one lead scraping or enrichment platform (e.g., Apollo, Snov.io).
- Strong organizational and project management skills; able to manage multiple campaigns and meet deadlines.
- Excellent written English and attention to detail, especially for outbound communications.
- Data-driven mindset with the ability to extract insights and optimize outreach performance.
- Self-starter who thrives in a fast-paced, remote-first global environment.
- Passion for games, storytelling, and helping creative teams succeed.
Contact Detail:
TransPerfect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Operations Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as LinkedIn Sales Navigator and HubSpot CRM. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and demonstrate your readiness for the role.
✨Tip Number 2
Research the gaming industry and the specific companies you might be targeting. Understanding their needs and challenges will help you tailor your approach and show that you're genuinely interested in helping them succeed.
✨Tip Number 3
Network with professionals in sales operations and demand generation, especially those within the gaming sector. Engaging with them on platforms like LinkedIn can provide insights into the role and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your previous experiences with lead research and campaign execution. Be ready to share specific examples of how you've successfully identified leads or improved processes in past roles, as this will highlight your suitability for the position.
We think you need these skills to ace Sales Operations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales operations, demand generation, or lead research. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for games and storytelling. Explain how your skills align with the responsibilities of the Sales Operations Specialist role and provide specific examples of your past successes in similar positions.
Showcase Your Technical Skills: Mention your familiarity with tools like HubSpot, LinkedIn Sales Navigator, and any lead scraping platforms you've used. Highlight any specific achievements related to data hygiene and campaign execution to demonstrate your technical proficiency.
Proofread Your Application: Before submitting, carefully proofread your application materials. Pay attention to grammar, spelling, and clarity, especially since excellent written English is a key requirement for this role.
How to prepare for a job interview at TransPerfect
✨Know Your Tools
Familiarise yourself with tools like LinkedIn Sales Navigator, HubSpot, and any lead enrichment platforms mentioned in the job description. Be prepared to discuss how you've used these tools in past roles to drive sales operations and demand generation.
✨Showcase Your Research Skills
Prepare examples of how you've successfully identified and enriched leads in previous positions. Highlight your ability to build and manage lists of decision-makers and how this has contributed to pipeline growth.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you use data to inform your outreach strategies. Share specific instances where you've analysed campaign performance and made adjustments based on insights gained.
✨Emphasise Collaboration
Since this role involves working closely with marketing and operations teams, prepare to talk about your experience in cross-functional collaboration. Provide examples of how you've worked with others to create tailored content or improve processes.
