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For Companies At a Glance
- Tasks: Join us as a Sales Operations Specialist, driving lead generation and campaign execution.
- Company: Be part of a dynamic team in the gaming industry, helping creative teams succeed.
- Benefits: Enjoy remote work flexibility and opportunities for professional growth.
- Why this job: Make an impact by supporting sales with data-driven insights and creative outreach strategies.
- Qualifications: 3+ years in sales operations or demand generation, preferably in games or media.
- Other info: Ideal for self-starters who thrive in fast-paced, global environments.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Sales Operations & Demand Generation Specialist to help fuel our sales engine by identifying high-quality leads, building and enriching contact databases, and executing strategic outbound campaigns. This role blends research, data hygiene, campaign execution, and marketing operations, ensuring our Business Development team is equipped with the right intelligence, content, and tools to win new business. You’ll work closely with sales, marketing, and operations to drive pipeline growth by identifying buyer personas, sourcing decision-maker contacts, and building a repeatable, data-informed outbound process.
Key Responsibilities
- Lead Research & Prospecting: Use tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and web scraping to identify and enrich leads aligned to our Ideal Customer Profile (ICP). Build and manage lists of key decision-makers across Art, Production, Outsourcing, and Engineering departments at game studios globally. Identify and tag personas (e.g., Art Directors, Outsourcing Managers, Heads of Production) and map them to relevant service needs.
- Sales Enablement & Operations: Own and maintain the hygiene of our HubSpot CRM: tagging leads, updating contact records, ensuring correct stage assignment, and syncing campaign data. Design and execute outbound email sequences and multi-touch cadences in collaboration with Business Development. Build dashboards and reports to track campaign performance, engagement, and pipeline contribution.
- Campaign Execution: Support strategic email and LinkedIn outreach campaigns targeting studios of all sizes, from indie to AAA. Write, proof, and schedule outbound messages using templates aligned to client verticals or service lines (Cinematics, VFX, Environment, Characters, etc.). Align messaging to pain points and value propositions across regions (e.g., Japan, North America, Europe).
- Collaboration & Content: Work cross-functionally with the marketing and operations teams to develop case studies, update portfolio links, and ensure outbound material is tailored and relevant. Coordinate updates to the website, product one-pagers, and outbound decks as needed. Monitor industry news and game releases to support opportunistic outreach campaigns.
Ideal Experience & Skills
- 3+ years in sales operations, demand generation, or lead research, preferably in games, media, or digital production services.
- Familiar with HubSpot and Sugar CRM, LinkedIn Sales Navigator, and at least one lead scraping or enrichment platform (e.g., Apollo, Snov.io).
- Strong organizational and project management skills; able to manage multiple campaigns and meet deadlines.
- Excellent written English and attention to detail, especially for outbound communications.
- Data-driven mindset with the ability to extract insights and optimize outreach performance.
- Self-starter who thrives in a fast-paced, remote-first global environment.
- Passion for games, storytelling, and helping creative teams succeed.
Sales Operations Specialist employer: TransPerfect
Contact Detail:
TransPerfect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Operations Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as LinkedIn Sales Navigator and HubSpot CRM. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and demonstrate your readiness for the role.
✨Tip Number 2
Research the gaming industry and understand the different roles within game studios, especially those related to Art, Production, Outsourcing, and Engineering. This knowledge will help you identify key decision-makers more effectively and tailor your outreach strategies.
✨Tip Number 3
Prepare to discuss your experience with data hygiene and campaign execution. Be ready to share specific examples of how you've managed lead databases or executed successful outbound campaigns in the past, as this will showcase your relevant skills.
✨Tip Number 4
Stay updated on industry news and trends in the gaming sector. Being knowledgeable about recent game releases or industry shifts can provide valuable context during interviews and show your genuine interest in the field.
We think you need these skills to ace Sales Operations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales operations, demand generation, or lead research. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for games and storytelling. Explain how your skills align with the responsibilities of the Sales Operations Specialist role and provide specific examples of your past achievements.
Showcase Your Technical Skills: Mention your familiarity with tools like HubSpot, LinkedIn Sales Navigator, and any lead scraping platforms you've used. Highlight any specific projects where you successfully utilised these tools to drive results.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is crucial for this role, especially in outbound communications.
How to prepare for a job interview at TransPerfect
✨Know Your Tools
Familiarise yourself with tools like LinkedIn Sales Navigator, HubSpot, and any lead enrichment platforms mentioned in the job description. Be prepared to discuss how you've used these tools in past roles to drive sales operations and demand generation.
✨Showcase Your Research Skills
Prepare examples of how you've successfully identified and enriched leads in previous positions. Highlight your ability to build and manage lists of key decision-makers and how this has contributed to pipeline growth.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you use data to inform your outreach strategies. Share specific instances where you've analysed campaign performance and made adjustments based on insights gained from data.
✨Emphasise Collaboration
Since this role involves working closely with sales, marketing, and operations teams, prepare to talk about your experience in cross-functional collaboration. Provide examples of how you've worked with different teams to achieve common goals.
