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- Tasks: Lead marketing strategies for innovative self-service SaaS products and drive user engagement.
- Company: Join TransPerfect, a global leader in tech solutions with a vibrant culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the future of self-service tools and make a real impact on user experience.
- Qualifications: 5-7 years in product marketing with a focus on SaaS and e-commerce.
- Other info: Dynamic role with significant visibility and career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
TransPerfect is seeking a Product Marketing Lead to drive the positioning, go-to-market strategy, and demand generation efforts for our self-service suite of GlobalLink products, including GlobalLink Web, Share, Scribe, and Strings. These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations globally. This role is focused on acquisition, conversion, and retention across our ecommerce and product-led growth channels. You will oversee marketing strategy for individual products and the self-service portfolio as a whole, with a focus on driving subscription growth, upsell adoption across service tiers, and integrated GTM execution. This is a highly visible, hands-on leadership role that blends strategic thinking with executional excellence across content, performance marketing, product storytelling, and lifecycle optimization.
Key Responsibilities
- Product Positioning and Messaging
- Develop and refine messaging and value propositions for each self-service solution and the broader product family.
- Craft compelling, conversion-oriented copy for product pages, onboarding flows, emails, and ad campaigns.
- Tailor messaging by audience segment, persona, use case, and service tier (free, basic, pro, enterprise).
- Ensure consistency across digital, product, and campaign touchpoints.
- Go-to-Market Strategy and Launch Execution
- Lead go-to-market planning for new product releases, pricing changes, packaging updates, and integrations.
- Partner with product management, engineering, and customer support to align on key features, timelines, and positioning.
- Define launch narratives and cross-channel rollout plans that include email, site updates, webinars, blog content, paid ads, and social.
- Demand Generation and Funnel Optimization
- Develop and execute full-funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SEO.
- Set lead acquisition, conversion, and retention goals for each product and campaign initiative.
- Collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variants.
- Own performance tracking, analytics, and campaign retrospectives, and continuously improve based on results.
- Subscription Growth and Tiered Upsell Strategy
- Define and optimize upsell journeys between self-service tiers (e.g., free → pro, pro → enterprise).
- Partner with customer success and sales to transition high-value accounts from self-serve to managed service.
- Market Research and Competitive Intelligence
- Conduct persona research, user interviews, and behaviour analysis to inform positioning and growth strategy.
- Monitor industry trends and competitor offerings, pricing models, and marketing approaches.
- Provide insights to product and executive teams on growth opportunities, positioning risks, and whitespace.
Requirements
- 5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self-service products or subscription-based models.
- Proven ability to drive go-to-market planning, digital campaign strategy, and product storytelling for technical solutions.
- Experience with e-commerce platforms, self-service conversion funnels, or product-led growth models.
- Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation.
- Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms.
- Excellent writing, positioning, and cross-functional collaboration skills.
Why This Role Matters
GlobalLink’s self-service tools are the front door for a growing percentage of our user base. This role shapes how these products are discovered, evaluated, adopted, and expanded—all through scalable, ecommerce-friendly strategies. Your work will help us reduce friction in the buying process, drive higher lifetime value per user, and create a high-converting marketing engine to support TransPerfect’s global scale.
Product Marketing Lead – Self-Service SaaS employer: TransPerfect
Contact Detail:
TransPerfect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead – Self-Service SaaS
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in product marketing and SaaS.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Lead – Self-Service SaaS
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience with self-service products and how you've driven go-to-market strategies in the past. We want to see how you can bring value to our GlobalLink suite!
Showcase Your Writing Skills: Since this role involves crafting compelling copy, include examples of your best writing. Whether it's product pages or marketing campaigns, we love to see how you can engage an audience through your words. Don't hold back on showcasing your creativity!
Highlight Relevant Experience: Focus on your 5-7 years of experience in product marketing or growth marketing. Share specific achievements related to subscription growth and upsell strategies. We’re keen to know how you've successfully navigated the SaaS landscape before!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at TransPerfect
✨Know Your Products Inside Out
Before the interview, make sure you thoroughly understand TransPerfect's GlobalLink products. Familiarise yourself with their features, benefits, and how they fit into the self-service ecosystem. This knowledge will help you articulate your ideas on product positioning and messaging during the interview.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for one of the GlobalLink products. Think about how you would approach the launch, including messaging, target audience, and channels. This will demonstrate your strategic thinking and execution skills, which are crucial for the role.
✨Showcase Your Demand Generation Skills
Be ready to discuss specific campaigns you've executed in the past that drove acquisition and conversion. Highlight your experience with full-funnel marketing and how you optimised campaigns based on performance metrics. This will show your hands-on experience and analytical mindset.
✨Engage with Market Research Insights
Bring insights from your own market research or competitive analysis related to self-service SaaS products. Discuss trends you've noticed and how they could impact TransPerfect's strategy. This will illustrate your proactive approach and understanding of the industry landscape.
