At a Glance
- Tasks: Create engaging content and execute innovative marketing strategies across digital and print channels.
- Company: Join a dynamic team at a leading legal marketing firm.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to travel and attend events.
- Why this job: Make an impact in the marketing world while working on exciting projects.
- Qualifications: Bachelor's degree in Marketing or related field and 2-4 years of marketing experience.
The predicted salary is between 35000 - 45000 £ per year.
Senior Marketing Specialist oversees marketing, content creation, branding, communications, events, and sales support for the company's legal vertical. The primary duty of this individual will be to produce content both independently and with a team or other internal resource, for digital channels including social media and websites, as well as print materials and brochures.
Description
- Work in conjunction with the Marketing Manager and Sales team to execute marketing strategy.
- Discuss business methods, products, and services with employers, clients, and sales teams to identify specific marketing requirements and target customer groups.
- Help ensure success for trade show / conference marketing, including event logistics, promotional items and giveaways and Return on Investment (ROI) tracking.
- Assist in production of promotional events, including conception, venue selection, negotiation, promotion, branding, execution and follow up.
- Own the digital marketing process, from analyzing current stats, looking at areas for improvement and creating innovative digital marketing campaigns.
- Support the implementation of digital marketing strategies, including the use of social media platforms, search engine optimization (SEO), and search engine marketing (SEM) to promote products, brands, and services.
- Review current direct mail strategy used by the company and look for areas of potential improvement and implement these with an end goal of creating a quantifiable upturn in sales figures.
- Help in conducting quantitative and qualitative market research methodology, and prepare proposals outlining programs of work.
- Assist in establishing and interpret findings of market research and presenting results to internal stakeholders.
- Discuss possible changes that need to be made in terms of design, price, packaging, and promotion based on market research findings with appropriate departments and/or stakeholders.
- Serve as a primary liaison between the sales team and marketing department for requests, needs and ideas.
- Proofread communications materials, online content and all client-facing communications.
- Assist marketing and Communications staff in daily activities as needed.
- Write, copy and manage creation and release process for digital and print collateral, including solution briefs, case studies, brochures, web content and sales slides.
- Brief internal creative and design teams on client requirements, monitor the progress of advertising and marketing campaigns, and liaise with stakeholders on potential modifications.
- Create infographics, charts, display advertisements, social content, and other visual assets in conjunction with graphic design team.
- Work directly with sales teams to plan and execute marketing strategies that are tailored to the specific trends and targets.
- Generate leads and demand in conjunction with TransPerfect's digital marketing team through digital advertising, Search Engine Marketing (SEM) / Search Engine Optimization (SEO), account-based marketing and thought leadership.
- Travel (10-15%) to coordinate local and regional events, including client learning events and social gatherings.
- Oversee localization of divisional materials into multiple languages.
- Complete all other tasks that are deemed appropriate for this role and assigned by the manager / supervisor.
Required Skills
- Strong creative instincts with the ability to distil complex concepts into simple, user-friendly, visually effective ideas.
- Exceptional written and verbal English communication skills.
- Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines.
Required Experience And Qualifications
- Minimum Bachelor's degree or its equivalent, with a preference for Marketing, Communications, or other relevant field.
- Minimum 2-4 years of experience in a marketing role, with a preference for content marketing and project management.
Desired Skills And Experience
- 2-4 years of experience in a marketing role with a focus on digital strategy / execution.
Senior Marketing Specialist employer: TransPerfect Connect
As a Senior Marketing Specialist at our company, you will thrive in a dynamic and collaborative work environment that values creativity and innovation. We offer competitive benefits, opportunities for professional growth, and a culture that encourages teamwork and open communication. Located in a vibrant area, you'll enjoy the unique advantage of engaging with diverse clients and participating in exciting events that enhance your marketing expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TransPerfect Connect and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TransPerfect Connect are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TransPerfect Connect on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TransPerfect Connect. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TransPerfect Connect. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TransPerfect Connect:Show us that you’ve done your homework! In your application, briefly mention what you admire about TransPerfect Connect’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TransPerfect Connect
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TransPerfect Connect will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TransPerfect Connect, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
