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For Companies At a Glance
- Tasks: Analyse customer data and provide insights to enhance digital strategies.
- Company: Join TransPennine Express, a forward-thinking rail company dedicated to connecting the North and Scotland.
- Benefits: Enjoy free rail travel, generous leave, and discounts on lifestyle and travel.
- Why this job: Be part of a mission to improve customer experiences and drive digital growth in a dynamic team.
- Qualifications: Experience in digital analytics and proficiency in SQL, Power BI, and GA4 required.
- Other info: Opportunity for structured training and career development in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Overview
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Direct message the job poster from TransPennine Express.
About the Role
We\’re TransPennine Express and we\’re going places. Whether that\’s helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We\’re looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good.
What You\’ll Be Doing
- Analyse customer behavioural data across our Single Customer view, other digital analytics platforms such as GA4, Salesforce Marketing Cloud, and use bespoke digital tools to uncover actionable insights.
- Translate those insights into recommendations that drive our digital channel growth, support digital strategy, generate positive commercial outcomes, and better customer experiences.
- Build and maintain dashboards using SQL, Power BI, Big Query, Tableau, and Excel to enable dynamic performance reporting.
- Lead the implementation and execution of A/B testing and UX reviews to identify and help resolve pinch points in digital customer journeys to improve key commercial metrics.
- Work directly with our Marketing team to develop segmentation strategies that influence CRM and deliver personalised value.
- Own key relationships with digital and data platform suppliers to ensure alignment and delivery.
- Uphold high standards of data quality and compliance through regular audits and monitoring protocols.
- Evaluate and evolve digital KPIs, holding both internal teams and third-party suppliers accountable for performance.
What You\’ll Bring
- Proven experience in digital analytics, preferably in commercial or customer-centric environments with large and varying datasets.
- Strong grasp of behavioural analysis methods, digital marketing metrics, and UX optimisation.
- Proficiency in SQL, Power BI, GA4, Tableau (or equivalent), Excel, and working with APIs.
- Ability to transform raw data into strategic insights by identifying patterns, trends, and business context.
- Confidence in presenting findings and crafting data-led narratives with commercial impact.
- A proactive mindset with an eye for continuous improvement and cross-team collaboration.
- Working knowledge of GDPR and digital compliance standards.
- Experience working with CRM platforms, SCV providers, and digital SaaS agencies (a plus but not essential).
- A genuine interest in improving the customer experience through smarter digital tools and data.
What We Offer
- Excellent career prospects.
- Structured training and development.
- Competitive salary paid on 4 weekly basis.
- Generous annual leave entitlement.
- Free TransPennine Express rail travel for you and your dependants.
- Travel discounts of up to 75% off other train operating companies, plus international rail travel after 1 year\’s service for you and your dependants.
- Free & Confidential Employee Assistance Program and Wellbeing Portal 24/7.
- Option to join the Railway Pension Scheme with significant employer contributions.
- Family friendly maternity and paternity benefits.
- Plus, high street and lifestyle discounts as well as a cycle to work scheme.
*Terms and conditions apply
At TransPennine Express, it\’s our goal to help people reach their full potential and lead the transformation of the rail industry.
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Digital Insights Manager employer: TransPennine Express
Contact Detail:
TransPennine Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Insights Manager
✨Tip Number 1
Familiarise yourself with the specific digital analytics tools mentioned in the job description, such as GA4, SQL, and Power BI. Having hands-on experience or even completing relevant online courses can give you a significant edge during discussions.
✨Tip Number 2
Prepare to discuss your previous experiences with A/B testing and UX optimisation. Think of specific examples where your insights led to measurable improvements, as this will demonstrate your ability to drive results.
✨Tip Number 3
Showcase your understanding of GDPR and digital compliance standards. Being knowledgeable about these regulations is crucial for the role, so be ready to discuss how you've ensured data quality and compliance in past positions.
✨Tip Number 4
Network with current or former employees of TransPennine Express on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Digital Insights Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Digital Insights Manager position. Tailor your application to highlight relevant experience in digital analytics and customer behaviour.
Highlight Relevant Skills: Emphasise your proficiency in SQL, Power BI, GA4, and Tableau. Provide specific examples of how you've used these tools to derive insights and improve customer experiences in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital analytics and your proactive mindset. Mention how your skills align with TransPennine Express's mission to enhance customer journeys through data-driven strategies.
Showcase Your Achievements: Include quantifiable achievements in your CV that demonstrate your ability to drive commercial outcomes and improve digital performance. Use metrics to illustrate your impact in previous positions.
How to prepare for a job interview at TransPennine Express
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with digital analytics tools like GA4, SQL, and Power BI. Highlight specific projects where you've successfully analysed customer data and translated insights into actionable recommendations.
✨Demonstrate Your Understanding of UX
Since the role involves A/B testing and UX reviews, come equipped with examples of how you've improved user experiences in previous roles. Discuss any methodologies you used and the impact on customer journeys.
✨Prepare for Data-Driven Discussions
Expect to present findings from your past work. Practice crafting data-led narratives that not only showcase your analytical skills but also demonstrate their commercial impact. This will show your ability to communicate complex information effectively.
✨Emphasise Collaboration and Proactivity
TransPennine Express values teamwork and continuous improvement. Share examples of how you've collaborated with marketing teams or other departments to drive results, and express your proactive approach to problem-solving.