At a Glance
- Tasks: Drive product marketing strategies and initiatives for innovative software solutions in transportation.
- Company: Join Transoft Solutions, a global leader in transportation software with a collaborative culture.
- Benefits: Enjoy flexible working, healthcare benefits, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to community support and employee well-being.
- Why this job: Make a real impact in the transportation industry while working with cutting-edge technology.
- Qualifications: 3-5 years in product marketing, strong communication skills, and a passion for innovation.
The predicted salary is between 37800 - 46200 £ per year.
Do you want to make a difference within the global transportation planning and design community?
With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation and operational professionals.
In its 35th year and with over 100,000 users in 150 countries worldwide, the company's success is a result of our people, our innovative and highly sought-after products, and the exceptional customer service that we deliver.
We currently have an opening for a Product Marketing Manager based in our Birmingham (UK) office.
If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you!
NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office.
About the Opportunity
Reporting to the Manager, Product Marketing for the Transportation, Safety & Operations BU, the Product Marketing Manager will play a key role in driving portfolio growth across EMEA.
2027 marks an important year for our portfolio growth across EMEA.
We are committed to expanding Auto TURN's market penetration and accelerating growth of our flagship swept path analysis solution, while building greater momentum for our Safety & Operations portfolio.
This role will be central to turning these ambitions into action.
Working closely with Product Management, Regional Marketing and Sales, you will translate customer, market and competitive insights into product positioning, messaging and go-to-market strategies that drive awareness, adoption and commercial growth.
You will independently lead initiatives from planning through execution and evaluation, aligning cross-functional stakeholders and equipping sales teams with the programs, content and tools needed to reach more customers and grow our market presence.
In this role you will be expected to
- Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios, translating global product strategies and business priorities into initiatives that support awareness, customer engagement and growth.
- Lead regional go-to-market planning and execution for product launches and strategic initiatives, working with Product Management, Regional Marketing and Sales to align priorities, messaging, deliverables and timing.
- Gather and synthesize customer, market and competitive insights to identify regional opportunities, inform product marketing strategy, and communicate relevant feedback and recommendations to Product Management and other stakeholders.
- Develop and refine product positioning and messaging for EMEA audiences, translating complex technical capabilities into clear, relevant customer benefits informed by market needs, customer insight and competitive context.
- Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights that help them communicate product value, address customer needs and support sales conversations.
- Plan and coordinate customer-facing product marketing content and programs across the customer journey, including product brochures, videos, blogs, webinars, onboarding content and other relevant channels, collaborating with internal teams and subject matter experts to deliver effective assets.
- Manage multiple product marketing initiatives independently, coordinating cross-functional stakeholders, prioritizing competing demands, tracking progress and ensuring programs are delivered effectively and aligned with business objectives.
About You
- 3-5 years of experience in product marketing or a related B2B marketing role, ideally in software or a technical industry.
- Experience developing product positioning, go-to-market planning, launches and ongoing marketing programs.
- Ability to translate complex product capabilities into clear, compelling customer benefits for technical audiences.
- Strong communication, project management and analytical skills, with the ability to coordinate stakeholders and manage competing priorities independently.
- Ability to use customer feedback, market research and performance data to inform decisions and improve marketing activities.
- Experience developing marketing content and sales enablement materials, and collaborating with Product Management, Marketing, Sales and other cross-functional teams.
- Strong written and verbal communication skills in English.
- Bachelor's degree in Marketing, Business or a related field preferred.
- Knowledge of transportation, civil engineering or road safety markets, proficiency in additional languages, or a product marketing certification from PMA or PMI would be an asset.
About Us
- We offer a flexible working environment that embraces both in-person and remote work;
- We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
- We're committed to providing professional growth and development opportunities;
- We give back to our communities through global initiatives and donations;
• We work hard, but we like to have fun too!
At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers.
We are a collaborative group of individuals who value respect, professionalism, creativity, drive and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone.
Candidates must be eligible to work in the country they have applied to work in.
We wish to thank all applicants for their interest, however, only candidates under consideration will be contacted.
Product Marketing Manager in Birmingham employer: Transoft Solutions, Inc.
Transoft Solutions is an exceptional employer that fosters a dynamic and flexible work environment, allowing employees to thrive both in-person and remotely. Located in the vibrant Birmingham City Centre, we prioritise professional growth and development, ensuring our team members are equipped with the skills needed to excel in their roles. With a strong commitment to community engagement and a culture that values innovation and collaboration, joining us as a Data Analyst means being part of a forward-thinking company dedicated to making a meaningful impact in the global transportation planning and design sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Birmingham
✨Show Your Creative Side
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✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Product Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Transoft Solutions, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Transoft Solutions, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Transoft Solutions, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Transoft Solutions, Inc.
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Transoft Solutions, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Transoft Solutions, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
