Marketing Campaign Specialist (Maternity Cover)

As a Campaign Marketing Specialist, with a focus on campaigns and lead generations, you will be responsible for leading and executing marketing campaigns to drive engagement, conversion, and retention. You will collaborate closely with cross-functional teams to develop strategies, create compelling content, and optimise campaigns for maximum impact. This role requires a deep understanding of email marketing best practices, analytical skills, and creativity to deliver successful campaigns.

Main Duties & Responsibilities

• Develop and execute end-to-end email marketing campaigns, including segmentation, content creation, A/B testing, deployment, and performance analysis.
• Collaborate with internal stakeholders to understand business objectives, target audience, and campaign goals, translating them into effective email marketing strategies.
• Create engaging and personalised email content, including copywriting, designing, and implementing dynamic content and personalisation strategies.
• Utilise email marketing automation tools to set up and manage drip campaigns, triggered emails, and targeted workflows to nurture leads and drive conversions.
• Monitor and analyse campaign performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution, to optimise campaigns for better results.
• Conduct regular competitor analysis and stay updated on industry trends and best practices to identify opportunities for innovation and improvement.
• Ensure compliance with email marketing regulations, including GDPR to ensure deliverability and inbox placement.
• Collaborate with the design and content team to develop email templates, graphics, and creative assets that align with brand guidelines and campaign objectives.
• Work closely with the marketing agency to maintain email lists, segmentations, and data integrations to support campaign targeting and personalisation efforts.
• Provide regular reports and insights to stakeholders, highlighting campaign performance, key learnings, and recommendations for future optimisations.

Campaign Calendar Management

• Maintain a marketing campaign calendar to ensure timely execution and alignment with product launches, events, and seasonal trends.

Customer Journey Mapping

• Develop and refine customer journey maps to identify key touchpoints and opportunities for campaign engagement.

A/B and Multivariate Testing

• Design and execute A/B and multivariate tests not only for emails but also for landing pages and CTAs to improve conversion rates.

Budget Management

• Assist in managing the campaign budget, ensuring efficient allocation of resources and tracking ROI.

About You

• CIM or bachelor’s degree in marketing, Communications, or related field.
• Proven experience (3 years) in marketing campaign management, preferably in a B2B or SaaS environment.
• Proficiency in email marketing automation platforms such as Mailchimp, HubSpot, or Marketo.
• Strong analytical skills with the ability to interpret data, analyse trends, and derive actionable insights to optimise campaign performance.
• Ability to work effectively in a fast-paced, collaborative environment, managing multiple projects simultaneously and meeting tight deadlines.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting compelling email content.
• Familiarity with CRM systems and customer segmentation techniques.
• The ability to work independently and as part of a team.

What’s In It For You?

• Hybrid working post-training (4 days a week in office, 1 day at home).
• 22 days annual leave plus bank holidays, this increases with your service.
• Refer and Earn - Employee referral scheme and bonuses.
• Family Friendly - Enhanced Maternity and Paternity Pay and gift hampers for new parents.
• Employee Experiences - Social events and regular engagement activities, such as Christmas and Summer parties, in office events and competitions and long service awards.
• Activities for key inclusion events and wellbeing webinars.
• Internal employee recognition schemes such as employee of the month and end of year awards.
• Training & Development Opportunities - A huge range of internal and external training available, including apprenticeships (levels 3, 4 & 5).
• ESG & Sustainability - Cycle to work scheme, volunteering days, travel discounts and part of Manchester Liftshare Community platform.
• Exclusive access to Westfield Health access to different healthcare benefits and services, giving you money back towards essential health costs such as optical and dental treatments.
• Mental health and Wellbeing Support - Employee Assistance Program providing up to 6 sessions of structured counselling and access to a variety of wellbeing resources including webinars, Health Checks, and podcasts.
• Access to mental health first aiders and much more.
• Free breakfast, fresh fruit and tea & coffee provided daily.