At a Glance
- Tasks: Support marketing managers in developing and promoting Translink brands for growth.
- Company: Join Translink, a leading travel brand in Great Victoria Street.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Flexible working hours, including weekends, to meet media demands.
- Why this job: Be part of a dynamic team shaping the future of travel in your community.
- Qualifications: Degree in Marketing or related field and 2 years of brand experience required.
The predicted salary is between 30000 - 40000 £ per year.
- Overview
- Brand Representative — Trans Link, Great Victoria Street, GB
Job Description
You will support the Marketing Managers in the delivery of brand development for a portfolio of Translink bus and rail brands and products, generating sustainable growth in patronage, revenue and modal share and competitively positioning Translink as your first choice for travel.
Responsibilities
- Support the Marketing Managers in the delivery of brand development for Translink bus and rail brands and products, contributing to growth in patronage, revenue and modal share and strengthening Translink as the first choice for travel.
Essential Criteria
- Minimum of a Degree, or equivalent, in Marketing, Communications or Business Studies.
- Minimum of 2 years Brand/Marketing experience on a brand with a strong customer focus.
- Experience of fully integrated marketing programmes including digital marketing tactics.
- Experience of developing campaign briefs, establishing SMART objectives and project metrics.
- Experience of developing and implementing innovative through-the-line marcomms projects.
- Experience of working with Microsoft packages including Word, Excel and Outlook.
- Experience of carrying out business development in particular, identifying commercial growth opportunities.
- Flexible approach to work and working hours including ability to work weekends and outside normal office hours to meet media demands and requirements.
Desirable Criteria
- Possess a minimum of a Post Graduate qualification, or equivalent, in Marketing, Communications or Business Studies.
- Possess Membership of an appropriate professional organisation such as CIM.
- Experience of implementing market research findings and deploying appropriate evaluative techniques.
- Full current driving licence.
- #J-18808-Ljbffr
Brand Representative in Belfast employer: Translink
Translink is an exceptional employer that prioritises equality, diversity, and inclusion within its vibrant Belfast location. With a strong commitment to employee growth and a collaborative work culture, Translink offers unique opportunities for meaningful impact in the community while fostering a supportive environment for professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Representative in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Translink and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Translink are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Translink on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Translink. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Representative in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Translink. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Translink:Show us that you’ve done your homework! In your application, briefly mention what you admire about Translink’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Translink
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Translink will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Translink, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
