At a Glance
- Tasks: Lead the Insights team to create impactful content and drive brand engagement.
- Company: Join a dynamic climate-tech startup revolutionising energy planning.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and sustainability.
- Why this job: Make a real impact on the energy transition while shaping our content strategy.
- Qualifications: 6+ years in energy analysis with strong leadership and communication skills.
The predicted salary is between 48000 - 72000 £ per year.
About the Role
This role is responsible for developing the content strategy and driving the quality of our public-facing outputs. You will manage and upskill our Insights team to effectively translate outputs from Scenario Builder into model-led insights that build our brand reputation and contribute to the adoption of Scenario Builder. You will also manage our Marketing and Communications function, to ensure that our public relations and digital distribution channels are leveraged effectively to reach and engage our target markets. You will work cross-functionally with our Product and Technology teams to ensure our model-led insights drive engagement with our datasets and software. You will own the strategic content direction and ensure the creation of a high volume of impactful short-form content, from rapid-response commentary and social media updates to thought leadership pieces. Your ability to independently identify opportunities, craft messages, and disseminate them across various channels will be critical. You will manage a Comms & Marketing Manager, as well as three analysts in the newly formed Insights team. You will have access to freelance graphic design and in-country specialist communications support through our partnerships. This hybrid role is based out of our London office near Waterloo Station and reports to the COO.
Responsibilities
- Insights & Content Strategy Leadership
- Manage and upskill the newly formed team of Insights analysts to effectively translate modelling outputs from Scenario Builder into insights that are brand-building and materially impact adoption of Scenario Builder.
- Work cross-functionally with our Product and Technology teams to ensure our model-led insights drive engagement with and adoption of Scenario Builder.
- Keep our content machine firing with high-quality, model-led articles, data visualisations, email newsletters, and social media content.
- Occasionally draft rapid-response commentary, thought leadership pieces, and other core content independently.
- Serve as an internal champion for the company's objective framework, translating annual key results into measurable quarterly objectives that drive cross-functional focus.
- MarComms Execution & Reporting
- Develop our global marketing and communications strategy, guiding the Comms & Marketing Manager towards initiatives that have maximum impact and align with our company objectives.
- Oversee the Communications & Marketing Manager to secure media engagement opportunities, including podcast spots, expert commentary, and distribution of media releases.
- Own the company events calendar, securing speaking engagements and partnerships to meet grant objectives.
- Report on communications outcomes and keep the wider team informed about product development and in-country impact narratives.
- Oversee our public relations and press materials.
About You
You’re an energy analyst or strategist with demonstrated commercial experience delivering compelling thought leadership and short-form analysis. Your background likely includes experience in market intelligence or sell-side research in the electricity sector. We are seeking an individual with experience running a market intelligence or sell-side research function, managing a team of analysts to produce model-led insights that showcase Scenario Builder, our system modelling platform and flagship product. You are adept at both supporting and managing analysts with ideation and editing, as well as producing your own insights independently to tight deadlines. You will see yourself as an analyst who can tell stories about the energy transition and who understands and can communicate the nuances of planning and investing in the power sector. A high level of adaptability and willingness to approach challenges with creativity and curiosity is essential. We work globally, so you will be able to demonstrate a nuanced understanding of diverse cultural landscapes and regulatory environments, particularly across our focus markets.
Skills & Experience
- Six plus years plus experience as an energy analyst, leading a market intelligence or sell-side research function.
- Hands-on experience in software startups and with agile working processes.
- Exceptional ability to translate complex quantitative data and model outputs into clear, actionable narratives.
- Comfortable managing engagements with C-suite executives and high-level government officials.
- Experience as an analyst supporting international markets, ideally emerging markets.
- Experience in product-led insights: understanding how content (insights, data visualisations) serves as the primary acquisition funnel and engagement driver for a SaaS platform.
- Proven management experience.
- Solutions-oriented, adaptable, and happy to roll up your sleeves when the role demands it.
- Empathetic and mindful of different ways of working, and respectful of the unique skills that the people you manage and collaborate with bring to work.
- An appreciation of content-led marketing and curiosity about the constantly evolving world of social media.
- A track record of having a real impact on the energy transition.
About us
We are a climate-tech startup established in 2021. We provide electricity grid modelling software to accelerate energy planning in emerging markets and developing economies. Today’s tools are costly, closed, and hard to use, with modelling studies taking months or years when they should take weeks or days. We designed Scenario Builder to meet this challenge, so energy planners and investors can make better decisions, faster. Our funding currently comes from a range of US and EU foundations, including the Quadrature Climate Foundation, Google.org, the Sequoia Climate Foundation, Bloomberg Philanthropies, and the European Climate Foundation. At TransitionZero, we understand that diversity is an essential component of a successful team, whether that be diverse ways of thinking, personal or professional backgrounds, or skills. We aim to be the most talented non-profit in our vertical through our culture of ownership and adaptability.
Head of Insights employer: TransitionZero
TransitionZero is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about making a meaningful impact in the energy sector. With opportunities for professional growth and development, employees are encouraged to expand their skills while working on cutting-edge technology in a vibrant London location near Waterloo Station. The company values work-life balance and offers a hybrid working model, ensuring a supportive environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Insights
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TransitionZero and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TransitionZero are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TransitionZero on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TransitionZero. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Insights
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TransitionZero. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TransitionZero:Show us that you’ve done your homework! In your application, briefly mention what you admire about TransitionZero’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TransitionZero
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TransitionZero will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TransitionZero, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
