At a Glance
- Tasks: Create and optimise engaging content strategies for a leading Ayurvedic skincare brand.
- Company: Join a global leader in Ayurvedic wellness with a vibrant team.
- Benefits: Flexible freelance role with opportunities for impactful projects and collaboration.
- Other info: Work remotely and enjoy the freedom to innovate and experiment.
- Why this job: Make a real difference in the UK market with your creative insights and strategies.
- Qualifications: 2-5 years in creative strategy, strong understanding of UK consumer behaviour.
The predicted salary is between 45000 - 55000 £ per year.
The Ayurveda Experience is one of the most recognized and trusted global houses of Ayurvedic brands which offers a thoughtful curation of personal care and wellness products inspired by Ayurveda.
The platform has over 2.3 million customers in more than 30 countries and strives to offer clean, safe and effective beauty and wellness products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.
The Ayurveda Experience is owned and marketed by Transformative Ventures Private Limited (formerly known as Transformative Learning Solutions Pvt Ltd), and is funded by Fireside Ventures, Jungle Ventures, Anicut Capital, Riverwalk Holdings, Kalpavriksh Fund, Sharrp Ventures, and several other angel investors and family offices.
Currently, we have over 300 employees across the globe.
- Company Website - https:///
- US Store - https://theayurvedaexperience. com/
- UK Store - https://theayurvedaexperience. co. uk/
- Singapore Store - https://sg. theayurvedaexperience. com/
- Japan Store - https://jp. theayurvedaexperience. com/
- India Store - https://tae. in/
- TAE in Media - https:///#media
- Creative Content Strategist | D2C Skincare | Freelance – UK
About the Role
- The Ayurveda Experience is looking for an experienced and creative
- Freelance Creative Content Strategist to support our growing e-commerce business in the
UK market .
This role is ideal for a freelance strategist with a strong understanding of the UK consumer, proven experience in creative strategy and content development, and a passion for combining creativity with data-driven performance marketing.
You will work closely with our international marketing, creative, and growth teams to develop, test, and optimize content and creative assets that drive brand awareness, engagement, and conversions across the UK market.
The ideal candidate is highly curious, commercially minded, comfortable working independently, and able to translate consumer insights, market trends, and performance data into compelling creative ideas and actionable marketing strategies.
Key Responsibilities
- Market & Consumer Research
- Conduct primary and secondary research on the UK skincare, beauty, wellness, and D2C markets.
- Develop a deep understanding of European consumers, including their preferences, needs, behaviours, pain points, cultural nuances, and emerging trends.
- Analyse competitor activity, consumer conversations, social trends, customer feedback, and market developments to identify new creative opportunities.
- Translate research and performance data into actionable creative and marketing insights.
- Creative Strategy & Content Development
- Develop creative content strategies tailored specifically to the UK market and consumer.
- Create and develop concepts for paid and organic content across Meta, Tik Tok, Google, email, website, and other relevant channels.
• Develop platform-native creative concepts, including
- UGC content
- Expert-led content
- Problem-solution storytelling
- Before-and-after narratives
- Ingredient education
- Product demonstrations
- Customer testimonials
- Offer-led campaigns
- Adapt global creative concepts and messaging to ensure cultural and consumer relevance for the UK market.
- Develop creative briefs and content directions for creators, copywriters, designers, video editors, agencies, and UGC partners.
- Paid Creative Strategy & Testing
- Support the development of the paid creative strategy and testing roadmap across Meta, Tik Tok, and Google Ads.
- Analyse key performance metrics, including CTR, hook rate, thumb-stop rate, CPA, ROAS, frequency, and creative fatigue.
- Create data-driven creative briefs based on campaign performance and audience insights.
- Develop and manage a structured creative testing framework.
- Generate creative hypotheses, coordinate testing, analyse results, and recommend iterations.
- Identify high-performing creative patterns and translate insights into future creative strategies.
- Content & Creative Management
- Manage creative projects from concept development through execution and delivery.
- Brief and coordinate creators, editors, designers, freelancers, agencies, and UGC partners.
- Review creative assets and provide clear, actionable feedback to improve performance and quality.
- Ensure all deliverables are aligned with brand guidelines, campaign objectives, and the expectations of the UK market.
- Proofread, edit, and refine content to ensure accuracy, quality, and brand consistency.
- Support content development across websites, landing pages, email campaigns, social media, product promotions, marketplace content, and other relevant marketing touchpoints.
- Performance Optimisation
- Analyse content and creative performance to identify opportunities for improvement.
- Use performance insights and consumer behaviour data to improve creative concepts, messaging, hooks, and formats.
- Apply conversion rate optimisation (CRO) principles across relevant digital touchpoints.
- Stay updated on evolving consumer behaviours, content formats, platform trends, and creative best practices.
Requirements
2–5 years of experience in creative strategy, content strategy, performance marketing, advertising, or a similar role.
- Experience working with
D2C, e-commerce, skincare, beauty, wellness, personal care, or consumer brands is highly preferred.
- Strong understanding of the
UK consumer and digital landscape .
- Demonstrated experience developing creative concepts for paid social and digital marketing campaigns.
- Strong understanding of consumer psychology and what drives engagement, clicks, and conversions.
- Excellent analytical skills with the ability to interpret campaign data and translate insights into creative recommendations.
- Strong research skills and a naturally curious, insight-driven mindset.
- Excellent communication and collaboration skills.
- Ability to work independently and manage projects from ideation to execution.
- Strong organisational skills and the ability to manage multiple projects and deadlines.
- Familiarity with Meta Ads, Tik Tok Ads, Google Ads, UGC ecosystems, and digital marketing best practices.
- Strong English communication skills required; and strong UK market understanding are essential .
- Experience working with international or global brands is a plus.
- Freelance Engagement
- Flexible freelance engagement with project-based or ongoing collaboration opportunities.
- Scope and workload to be aligned based on experience, availability, and business requirements.
- Opportunity to work with a fast-growing global D2C skincare and wellness brand.
- Collaborate with international marketing, creative, and growth teams.
- Work on campaigns that combine creativity, consumer psychology, strategy, and performance marketing.
- Freedom to experiment, test new ideas, and make a measurable impact in the UK market.
Why Work with Us?
- Work with a global Ayurvedic skincare and wellness brand with customers across 30+ countries.
- Collaborate with talented international marketers, creatives, and growth teams.
- Work on high-impact campaigns for the UK market.
- Combine creativity, strategy, consumer insights, and performance marketing.
- Enjoy the flexibility of freelance collaboration while working on meaningful, commercially impactful projects.
If you are a creative strategist who understands the UK consumer and knows how to turn insights into high-performing content, we would love to hear from you.
Creative Content Strategist | D2C Skincare | Freelance – UK in London employer: Transformative Ventures
The Ayurveda Experience is an exceptional employer, offering a unique opportunity to work with a globally recognised Ayurvedic skincare and wellness brand. With a strong emphasis on creativity and collaboration, employees can expect a vibrant work culture that encourages innovation and personal growth, all while making a meaningful impact in the UK market. Freelancers will enjoy the flexibility of project-based engagements, allowing them to experiment and contribute to high-impact campaigns that resonate with consumers across 30+ countries.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Strategist | D2C Skincare | Freelance – UK in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Creative Content Strategist | D2C Skincare | Freelance – UK in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Transformative Ventures.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Transformative Ventures and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Creative Content Strategist | D2C Skincare | Freelance – UK at Transformative Ventures.
How to prepare for a job interview at Transformative Ventures
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Transformative Ventures.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Transformative Ventures. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Transformative Ventures.
