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- Tasks: Lead the offline retail expansion strategy for a global Ayurvedic skincare brand.
- Company: The Ayurveda Experience is a top online Ayurvedic skincare platform with a global reach.
- Benefits: Enjoy competitive pay, performance incentives, and the chance to shape a growing brand.
- Why this job: Join a fast-paced environment and make a real impact in the beauty industry.
- Qualifications: 7+ years in skincare retail, strong industry connections, and an MBA preferred.
- Other info: Must be based in Western Europe or willing to travel extensively.
The predicted salary is between 43200 - 72000 £ per year.
About Us: The Ayurveda Experience is a leading online-only Ayurvedic skincare platform headquartered in India, selling to a global audience across USA, Europe, Canada, Australia, South-East Asia and Middle East. Having successfully built a strong presence online, we are now expanding into the offline retail space across major economies in Western Europe.
We are looking for an experienced and well-connected European Offline Head to spearhead our offline retail expansion across key Western European markets.
- Develop and implement the offline expansion strategy for Western Europe, identifying key retail channels, distributors, and partners.
- Retail Partnerships: Establish relationships with major skincare retailers, department stores, pharmacies, and beauty boutiques to secure shelf space and distribution agreements.
- Identify the most promising European markets for offline sales and create market-specific expansion plans.
- Leverage industry connections to quickly establish a retail presence and negotiate contracts with retailers and distributors.
- Brand Positioning: Ensure consistent brand messaging and positioning in offline retail environments, aligning with The Ayurveda Experience’s global vision.
- P&L Management: Own the revenue targets for offline retail sales, optimizing pricing, margins, and sales strategies for profitability.
- Industry Experience: 7+ years of experience in the skincare, beauty, or cosmetics industry, with a strong understanding of retail distribution.
- Network & Connections: Established relationships with key decision-makers in European skincare retail, including department stores, beauty chains, and specialty stores.
- Business Acumen: Proven experience in scaling brands in offline retail, ideally with a mix of startup and established brand experience.
- Educational Background: MBA from a top-tier business school is highly preferred.
- Language Skills: Fluency in English is a must; knowledge of additional European languages is a plus.
- Based in Western Europe or willing to travel extensively across the region.
A leadership role in a fast-growing Ayurvedic beauty brand expanding into offline retail.
The opportunity to shape and drive the offline strategy for a global brand.
Competitive compensation and performance-based incentives.
Contact Detail:
Transformative Learning Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retail - Branded Retail
✨Tip Number 1
Network, network, network! Leverage your existing connections in the skincare and beauty industry to get introductions to key decision-makers. Attend industry events, trade shows, and conferences where you can meet potential partners and retailers face-to-face.
✨Tip Number 2
Research the specific markets in Western Europe that are most promising for offline retail. Understand local consumer preferences and trends in skincare to tailor your approach when discussing potential partnerships with retailers.
✨Tip Number 3
Prepare to showcase your previous successes in scaling brands in offline retail. Be ready to discuss specific strategies you've implemented in the past and how they can be adapted to fit The Ayurveda Experience's goals.
✨Tip Number 4
Familiarise yourself with The Ayurveda Experience’s brand values and messaging. This will help you align your pitch and strategy with the company's vision, demonstrating that you understand their ethos and can effectively represent them in the offline retail space.
We think you need these skills to ace Head of Retail - Branded Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the skincare, beauty, or cosmetics industry. Emphasise your previous roles in retail expansion and any connections you have within the European market.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Ayurvedic skincare and detail how your background aligns with the company's vision. Mention specific achievements in offline retail that demonstrate your ability to drive sales and establish partnerships.
Showcase Your Network: Highlight your established relationships with key decision-makers in European skincare retail. Provide examples of how these connections have helped you secure distribution agreements or shelf space in the past.
Demonstrate Business Acumen: Include examples of how you've managed P&L in previous roles. Discuss strategies you've implemented to optimise pricing and margins, showcasing your ability to drive profitability in offline retail.
How to prepare for a job interview at Transformative Learning Solutions
✨Showcase Your Industry Connections
Since the role requires established relationships with key decision-makers in European skincare retail, be prepared to discuss your network. Highlight specific partnerships you've built and how they can benefit The Ayurveda Experience's expansion.
✨Demonstrate Strategic Thinking
The interviewers will want to see your ability to develop and implement a market-specific expansion strategy. Prepare examples of past strategies you've executed successfully, focusing on how you identified promising markets and tailored your approach.
✨Discuss P&L Management Experience
As this role involves owning revenue targets and optimising pricing strategies, be ready to talk about your experience with P&L management. Share specific instances where your decisions positively impacted profitability.
✨Align with Brand Vision
Understanding and aligning with The Ayurveda Experience’s global vision is crucial. Research the brand thoroughly and be ready to discuss how you would ensure consistent brand messaging in offline retail environments.
