Content Designer - Public Sector UX & AI-Ready in Manchester

Transform is a fresh alternative to Big Consulting. As an end-to-end transformation partner, we define, design, build and operate systems that solve our clients’ toughest challenges and seize their biggest opportunities. That often means combining strategy, data, AI, technology, and change management. Sometimes we manage and operate the systems we create; other times, we hand it over for the client to run – standing by to make improvements when things change. It all comes down to making an impact: improving lives, supporting citizens, streamlining workflows, and making the world a better place. We specialise in public sector and public-facing organisations—from government agencies and local authorities to energy, utilities, transportation and healthcare. We also work for some of the world’s most dynamic brands across automotive, retail, financial services, and consumer goods.

The Role

You will be working across a variety of Research & Design projects, bringing your content skills and experience to solving fascinating design challenges. We expect the successful candidate to have knowledge and skills in designing evidence‑based content – bringing together user research and insight with content to create services that help people complete their journeys and goals. You will be expected to contribute to the process of defining and developing content in support of the end-to-end experiences. Therefore, you will have an outstanding portfolio of content from projects you have been involved in. We would expect to see a variety of platforms and media, demonstrating engaging content with great writing. You will need to have a natural affinity for user needs and the empathy to work with stakeholders and clients in a way that uncovers the point where user and business needs meet.

Key Skills/Experiences

• At least 2.5+ years in copywriting and/or content design
• User‑centred content design – using user research to inform content design, developing content that works for all users
• Experience designing services for users that struggle online, e.g., through disability, lack of digital confidence, age or neurodiversity and understand what is needed to build an inclusive service
• Information design – integrating text, data, and visual content into an engaging, simple‑to‑understand user experience
• Experience in designing information architecture, developing user‑centred taxonomies and pseudonym/alias libraries
• Developing content design principles, style guides and ‘tone of voice’
• User testing – taking content styles out to user groups to test with
• Experience in an Agile project environment
• A growth mindset
• AI curious and ready to embrace opportunities
• Experience working in government
• Experience working with Whitehall Publisher platform
• Familiarity with Government Digital Service writing conventions
• Branding and layout design

Our culture is built on

• We raise the bar
• We look out for each other
• We shape a changing world

Our benefits include

• Holiday entitlement, 28 days with the option to buy/sell up to 5 days (note that 3 days are held for Christmas holidays)
• Day off (on or in the week of) your birthday
• Pension eligibility, up to 5% matched contributions
• Life assurance
• Enhanced maternity and enhanced paternity and shared parental leave
• Cycle to work schemes
• A range of other benefits from our flexible benefits package

At Transform, you can expect meaningful work, with real impact and the space to grow as people as well as a professional. You’ll work alongside curious, authentic experts who care deeply about doing the right thing, for our clients and for each other with no egos, no blame, and no standing on the sidelines. We’re all in on creating an environment where people feel supported, included and trusted to do their best work. In return, we ask for curiosity, honesty and a willingness to lean into learning, quality, teamwork, and to making change that truly lasts. We’re committed to equality of opportunity for all, and we actively seek applications from all ethnicities, orientations, beliefs, gender identities + those with neurodiverse traits and disabilities. We want you to have the best opportunity to show us who you are and what you can do. Please do let us know if you need any adjustments now or at any point in the recruitment process. If this sounds like you, please get in touch to discuss in more detail.