At a Glance
- Tasks: Drive commercial growth of data products in the global football market.
- Company: Join TransferRoom, a fast-growing B2B SaaS SportsTech company revolutionising football transfers.
- Benefits: Enjoy 25 days holiday, learning budget, and a supportive work environment.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Make an impact in football by transforming how clubs use data for success.
- Qualifications: Experience in sports tech or data, with a strong network in football.
The predicted salary is between 60000 - 80000 € per year.
We’re on a mission to change the football transfer market. TransferRoom is a hyper-growth B2B SaaS SportsTech company and the only digital marketplace in the world focusing on the global football industry. We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers. TransferRoom has become a must-have for key stakeholders in football’s transfer market. It’s used by 800+ clubs, including Man City, Liverpool and Juventus, 550 trusted agencies and 8000 professional players. It has empowered clubs and agents to facilitate over 9,500+ transfers since its launch in 2017.
How We Work
The Revenue team are truly global and they have the opportunity to connect weekly in 121s and team meetings, as well as in person at TransferRoom events. Locations Our HQ is at Bankside, London with additional Revenue team members based globally.
What You’ll Be Working On
At TransferRoom, we are transforming how football clubs and agents use data to make better decisions. We are hiring a GTM Lead: Data and Analytics to drive the commercial growth of our data products across global football markets. This is a hybrid role spanning new business, account expansion, and strategic relationship management. This is not a traditional sales position. We are looking for someone who combines:
- Deep football domain expertise (ideally as a former data analyst within a club)
- Commercial experience within sports tech or data businesses
- The ability to generate demand and close deals without relying on brand recognition
You will own revenue generation in your market, build trusted relationships across clubs and agents, and play a key role in shaping our go-to-market approach for data.
What you’ll be doing
- New Business Development
- Proactively identify, target, and win new business with football clubs and other potential customers for our data solutions
- Lead outbound efforts, leveraging your network and market knowledge to generate opportunities
- Own the full sales cycle from prospecting through to close
- Strategic Account Management
- Manage and grow a portfolio of key accounts across clubs and agencies
- Identify and execute on upsell, cross-sell, and expansion opportunities
- Build long-term, trusted partnerships with both technical users and decision-makers
- Consultative & Technical Selling
- Understand client workflows, technical requirements, and data challenges
- Deliver tailored pitches, product demos, and Proof of Concepts (PoCs)
- Translate complex data capabilities into clear commercial value for stakeholders
- Commercial Ownership & Deal Execution
- Lead contract negotiations and close deals to meet and exceed revenue targets
- Accurately forecast pipeline and revenue using HubSpot
- Maintain strong discipline across pipeline management and sales activity
- Stakeholder & Network Development
- Build relationships with key stakeholders including:
- Data analysts
- Heads of recruitment
- Sporting directors
- CFOs and senior decision-makers
- Leverage your network to unlock new opportunities and partnerships
- Cross-functional Collaboration
- Work closely with Customer Success, Product, and Marketing teams
- Provide market feedback to inform product development and positioning
- Support onboarding and long-term client success
What Makes This Role Different
- You will create demand, not inherit it
- You will sell data-driven insight and workflow, not just software
- You will operate in a high-trust, relationship-driven football ecosystem
- You will engage both:
- Technical users (analysts)
- Commercial decision-makers
You Should Apply If You Have
- Experience in a sports tech, data, or high-growth startup environment
- Proven track record in:
- New business development
- Account growth and expansion
- Background in a data analyst role within a football club (strongly preferred)
- Experience in a commercial role (Sales, Account Management, Solutions, or CS with revenue ownership)
- Demonstrated ability to:
- Generate leads independently (outbound + network-driven)
- Sell in low-brand or emerging product environments
- Strong existing network across:
- Football clubs
- Analysts
- Agents
Key Skills & Experience
- Proven success pitching and closing deals at CxO / senior stakeholder level
- Strong consultative and technical selling capability
- Ability to bridge the gap between data and commercial value
- Highly proactive, self-starting, and comfortable operating in ambiguity
- Experience using CRM tools (e.g. HubSpot) for pipeline and performance management
- Full driver’s license and willingness to travel (~50%)
Not ticking every box? That’s okay! Research shows that underrepresented groups often self-select out of applying unless they meet every single requirement. If this role excites you, we’d love to hear from you — even if you’re still growing into some of these skills.
Interview Process
- Screening Call – meet our talent team and learn more about TransferRoom
- Hiring Manager Call – to meet our hiring team
- Task – show us how you pitch and engage with customers
- Final Stage Interview – meet our leadership team and a values-based conversation
We move quickly and work around your availability — our goal is to give you clarity at every step.
What’s in it for you
- Employee assistance programme
- 25 days holiday plus bank holidays
- Life insurance
- Critical illness
- Auto-enrolment pension with Hargreaves Lansdown, enhanced when you contribute through salary sacrifice, with a further savings boost from our employer top-up
- Enhanced parental leave
- Learning budget for everyone
- Discounted gym membership via Hussle
- A generous employee Referral Bonus scheme
- Team building days and events
- Cycle-to-work scheme and an annual travel season ticket loan
- Matched Giving programme where we donate when our employees donate
We are a unique combination as a scale up with security. We are a fast scaling, category creating company with smart teammates who love what they do. With a unique combination as a scale up with security, we have an 86% Employee Satisfaction Score, a Likelihood to Recommend score of 8.3 and a score of 8.8 for how our colleagues rate their relationships with their coworkers.
GTM Lead: Data and Analytics in London employer: TransferRoom
TransferRoom is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration within the fast-paced world of sports technology. With a strong focus on employee growth, we provide extensive learning budgets, team-building events, and a supportive environment that values each individual's contributions. Located in the vibrant Bankside area of London, our team enjoys a unique blend of security and the excitement of a scale-up, reflected in our impressive employee satisfaction scores.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead: Data and Analytics in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the football industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that GTM Lead role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with decision-makers, make sure to highlight your deep understanding of data analytics in football. Share insights and examples from your past experiences to demonstrate how you can add value to their operations.
✨Tip Number 3
Be proactive in your approach! Don’t wait for opportunities to come to you. Identify clubs and agencies that could benefit from our data solutions and reach out directly. Tailor your pitch to their specific needs and show them how we can help them succeed in the transfer market.
✨Tip Number 4
Utilise our website for applications! We’re all about making the process smooth and straightforward. Apply through our site to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our mission to revolutionise the football transfer market.
We think you need these skills to ace GTM Lead: Data and Analytics in London
Some tips for your application 🫡
Show Your Passion for Football:When you're writing your application, let your love for football shine through! Mention any relevant experiences or insights you've gained from the game, especially if you've worked with data in a club setting. We want to see that you’re not just about the numbers but also about the beautiful game.
Tailor Your Application:Make sure to customise your application to highlight how your skills and experiences align with the GTM Lead role. Use keywords from the job description and demonstrate how your background in sports tech or data can drive our mission forward. We love it when candidates take the time to connect the dots!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it's necessary. Make it easy for us to see your achievements and how they relate to the role. A well-structured application can really make you stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at TransferRoom!
How to prepare for a job interview at TransferRoom
✨Know Your Football Data
Make sure you brush up on your football data knowledge before the interview. Understand how data analytics can impact decision-making in clubs and be ready to discuss specific examples from your experience. This will show that you’re not just familiar with the game, but also with how data drives success in it.
✨Showcase Your Network
Since this role involves building relationships, come prepared to talk about your existing network within the football industry. Highlight any connections you have with clubs, agents, or analysts, and how you’ve leveraged these relationships in the past to generate business opportunities.
✨Prepare for Consultative Selling
This isn’t a traditional sales role, so be ready to demonstrate your consultative selling skills. Think of scenarios where you’ve identified client needs and tailored solutions accordingly. Practice explaining complex data concepts in simple terms, as you’ll need to communicate effectively with both technical users and decision-makers.
✨Understand Their Market Position
Research TransferRoom’s position in the market and their competitors. Be prepared to discuss how you can help them stand out and grow their data products. Showing that you understand their unique value proposition will set you apart and demonstrate your commitment to their mission.
