At a Glance
- Tasks: Drive commercial growth of data products in the global football market.
- Company: Join TransferRoom, a fast-growing B2B SaaS SportsTech company revolutionising football transfers.
- Benefits: Enjoy 25 days holiday, learning budget, and a supportive work environment.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Make an impact in football by transforming how clubs use data for success.
- Qualifications: Experience in sports tech or data, ideally with a football club background.
The predicted salary is between 60000 - 80000 € per year.
We’re on a mission to change the football transfer market. TransferRoom is a hyper-growth B2B SaaS SportsTech company and the only digital marketplace in the world focusing on the global football industry. We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers. TransferRoom has become a must-have for key stakeholders in football’s transfer market. It’s used by 800+ clubs, including Man City, Liverpool and Juventus, 550 trusted agencies and 8000 professional players. It has empowered clubs and agents to facilitate over 9,500+ transfers since its launch in 2017.
How We Work
The Revenue team are truly global and they have the opportunity to connect weekly in 121s and team meetings, as well as in person at TransferRoom events. Locations Our HQ is at Bankside, London with additional Revenue team members based globally.
What You’ll Be Working On
At TransferRoom, we are transforming how football clubs and agents use data to make better decisions. We are hiring a GTM Lead: Data and Analytics to drive the commercial growth of our data products across global football markets. This is a hybrid role spanning new business, account expansion, and strategic relationship management. This is not a traditional sales position.
We are looking for someone who combines:
- Deep football domain expertise (ideally as a former data analyst within a club)
- Commercial experience within sports tech or data businesses
- The ability to generate demand and close deals without relying on brand recognition
You will own revenue generation in your market, build trusted relationships across clubs and agents, and play a key role in shaping our go-to-market approach for data.
What you’ll be doing
- New Business Development
- Proactively identify, target, and win new business with football clubs and other potential customers for our data solutions
- Lead outbound efforts, leveraging your network and market knowledge to generate opportunities
- Own the full sales cycle from prospecting through to close
- Strategic Account Management
- Manage and grow a portfolio of key accounts across clubs and agencies
- Identify and execute on upsell, cross-sell, and expansion opportunities
- Build long-term, trusted partnerships with both technical users and decision-makers
- Consultative & Technical Selling
- Understand client workflows, technical requirements, and data challenges
- Deliver tailored pitches, product demos, and Proof of Concepts (PoCs)
- Translate complex data capabilities into clear commercial value for stakeholders
- Commercial Ownership & Deal Execution
- Lead contract negotiations and close deals to meet and exceed revenue targets
- Accurately forecast pipeline and revenue using HubSpot
- Maintain strong discipline across pipeline management and sales activity
- Stakeholder & Network Development
- Build relationships with key stakeholders including:
- Data analysts
- Heads of recruitment
- Sporting directors
- CFOs and senior decision-makers
- Leverage your network to unlock new opportunities and partnerships
- Cross-functional Collaboration
- Work closely with Customer Success, Product, and Marketing teams
- Provide market feedback to inform product development and positioning
- Support onboarding and long-term client success
What Makes This Role Different
- You will create demand, not inherit it
- You will sell data-driven insight and workflow, not just software
- You will operate in a high-trust, relationship-driven football ecosystem
- You will engage both:
- Technical users (analysts)
- Commercial decision-makers
You Should Apply If You Have
- Experience in a sports tech, data, or high-growth startup environment
- Proven track record in:
- New business development
- Account growth and expansion
- Background in a data analyst role within a football club (strongly preferred)
- Experience in a commercial role (Sales, Account Management, Solutions, or CS with revenue ownership)
- Demonstrated ability to:
- Generate leads independently (outbound + network-driven)
- Sell in low-brand or emerging product environments
- Strong existing network across:
- Football clubs
- Analysts
- Agents
Key Skills & Experience
- Proven success pitching and closing deals at CxO / senior stakeholder level
- Strong consultative and technical selling capability
- Ability to bridge the gap between data and commercial value
- Highly proactive, self-starting, and comfortable operating in ambiguity
- Experience using CRM tools (e.g. HubSpot) for pipeline and performance management
- Full driver’s license and willingness to travel (~50%)
Not ticking every box? That’s okay! Research shows that underrepresented groups often self-select out of applying unless they meet every single requirement. If this role excites you, we’d love to hear from you — even if you’re still growing into some of these skills.
Interview Process
- Screening Call – meet our talent team and learn more about TransferRoom
- Hiring Manager Call – to meet our hiring team
- Task – show us how you pitch and engage with customers
- Final Stage Interview – meet our leadership team and a values-based conversation
We move quickly and work around your availability — our goal is to give you clarity at every step.
What’s in it for you
- Employee assistance programme
- 25 days holiday plus bank holidays
- Life insurance
- Critical illness
- Auto-enrolment pension with Hargreaves Lansdown, enhanced when you contribute through salary sacrifice, with a further savings boost from our employer top-up
- Enhanced parental leave
- Learning budget for everyone
- Discounted gym membership via Hussle
- A generous employee Referral Bonus scheme
- Team building days and events
- Cycle-to-work scheme and an annual travel season ticket loan
- Matched Giving programme where we donate when our employees donate
We are a unique combination as a scale up with security. We are a fast scaling, category creating company with smart teammates who love what they do. With a unique combination as a scale up with security, we have an 86% Employee Satisfaction Score, a Likelihood to Recommend score of 8.3 and a score of 8.8 for how our colleagues rate their relationships with their coworkers.
GTM Lead: Data and Analytics in City of Westminster employer: TransferRoom
TransferRoom is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration within the fast-paced world of sports technology. With a strong focus on employee growth, we provide extensive learning budgets, team-building events, and a supportive environment that encourages personal and professional development. Located in the vibrant Bankside area of London, our team enjoys a hybrid working model, competitive benefits, and the opportunity to make a significant impact in transforming the football transfer market.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead: Data and Analytics in City of Westminster
✨Network Like a Pro
Get out there and connect with people in the football industry! Attend events, join online forums, and don’t be shy about reaching out to former colleagues or industry contacts. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your deep understanding of data analytics in football. Share insights from your past experiences and how they can benefit the company. This will set you apart from the crowd!
✨Tailor Your Approach
Every club and agency has unique needs. Do your homework and tailor your pitch to show how your skills can solve their specific challenges. This consultative approach will demonstrate your value and help you build trust with decision-makers.
✨Follow Up Like a Boss
After any meeting or networking event, send a quick follow-up message. Thank them for their time and reiterate your interest in working together. It keeps you on their radar and shows your enthusiasm for the role!
We think you need these skills to ace GTM Lead: Data and Analytics in City of Westminster
Some tips for your application 🫡
Show Your Passion for Football:When writing your application, let your love for football shine through! Mention any relevant experiences or insights you have about the game and how they relate to data and analytics. We want to see that you’re not just a numbers person, but someone who truly understands the sport.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in sports tech or data, and how it aligns with our mission at TransferRoom. We’re looking for someone who can connect the dots between data and commercial value, so make that clear!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and how you’ve driven results in previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at TransferRoom!
How to prepare for a job interview at TransferRoom
✨Know Your Football Data
Make sure you brush up on your football data knowledge. Understand the key metrics and trends in the transfer market, as well as how clubs and agents use data to make decisions. This will help you demonstrate your expertise and show that you're the right fit for the role.
✨Showcase Your Network
Leverage your existing connections in the football industry during the interview. Be ready to discuss how you've built relationships with clubs, agents, and decision-makers. This will highlight your ability to generate demand and close deals without relying on brand recognition.
✨Prepare for Consultative Selling
Since this role involves consultative and technical selling, practice how you'll translate complex data capabilities into clear commercial value. Prepare examples of how you've successfully pitched data solutions in the past, focusing on the needs of both technical users and commercial decision-makers.
✨Understand the Sales Cycle
Familiarise yourself with the full sales cycle from prospecting to closing. Be prepared to discuss your experience managing pipelines and using CRM tools like HubSpot. Showing that you can accurately forecast revenue and maintain discipline in pipeline management will set you apart.
