At a Glance
- Tasks: Lead and optimise marketing strategies to enhance brand presence and drive business growth.
- Company: tranScrip, a specialist pharmaceutical consultancy focused on life-changing therapies.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in the pharmaceutical industry while leading innovative marketing initiatives.
- Qualifications: 5-10 years of marketing experience, preferably in life sciences or pharmaceuticals.
- Other info: Collaborative culture with a focus on innovation and integrity.
The predicted salary is between 43200 - 72000 £ per year.
tranScrip is a highly specialist pharmaceutical consultancy providing strategic expertise, therapeutic experience and operational excellence across the entire product lifecycle. We design and deliver product development, regulatory, and commercialisation strategies to help bring life-changing therapies to patients faster. Our multidisciplinary team of physicians, scientists, and commercial professionals offers flexible, bespoke solutions to maximise product value and support clients globally.
The Senior Marketing Manager will provide leadership and strategic direction for marketing activities at tranScrip. This position is responsible for developing, implementing, and optimising a comprehensive marketing strategy that enhances tranScrip’s brand presence, drives business growth, and delivers measurable ROI across all campaigns and activities. The role requires a balance of strategic insight, cross-functional coordination, and implementation, ensuring that marketing initiatives directly support business objectives and contribute to the company’s commercial success.
Strategic Leadership- Work with CCO to develop and implement a comprehensive marketing strategy aligned with tranScrip’s commercial goals, growth plans, and corporate vision.
- Serve as the strategic marketing lead within the business, influencing key decisions through data-driven insights.
- Oversee the brand strategy and ensure consistent messaging and positioning across key channels.
- Partner with senior leadership to align marketing priorities with business development, service lines, and client engagement strategies.
- Work with CCO in planning and execution of integrated, multichannel marketing campaigns, including thought leadership, digital, social, event-based, and partnership activities.
- Ensure all campaigns have clearly defined objectives, KPIs, and ROI tracking mechanisms, with robust post-campaign evaluation and reporting.
- Establish and manage systems for measuring marketing performance across all key channels (Google Analytics, CRM, email, social media, events).
- Coordinate closely with senior management, Business Development, Business Units, and Operational teams to ensure marketing efforts support pipeline and revenue goals.
- Champion collaboration and ensure marketing activities are effectively integrated across departments.
- Support CCO to champion tranScrip’s brand identity, ensuring consistency of voice, visuals, and values across all communications.
- Oversee the creation of high-impact content, including thought leadership articles, social media, newsletters, and case studies.
- Enhance market visibility through strategic partnerships, sponsorships, events, and speaking opportunities.
- Ensure internal communications and employer brand initiatives reflect tranScrip’s values and support talent engagement.
- Work with CCO and CFO to create and manage the marketing budget responsibly, ensuring efficient allocation of resources, monitoring Return on Investment and ensure transparent financial reporting.
- Own and manage relationships with external agencies, vendors, and service providers, ensuring alignment with tranScrip’s marketing objectives and high-quality delivery.
- Evaluate and select external partners to support creative, digital, media, and event delivery needs, ensuring maximum value and performance.
- Present regular performance reports and insights to the Executive Team, identifying opportunities for optimisation and growth.
- Minimum 5-10 years’ experience in marketing roles.
- Life sciences or pharmaceutical industry experience.
The Senior Marketing Manager will be office based for 3 days per week at the company’s Wokingham office, with the remaining days worked from home.
Values and CultureAt tranScrip, we value innovation, integrity, and collaboration. The Senior Marketing Manager will embody these principles, acting as a brand ambassador and ensuring that every marketing initiative reflects our mission to accelerate the delivery of innovative therapies to patients.
Senior Marketing Manager in Wokingham employer: tranScrip
Contact Detail:
tranScrip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in Wokingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use data to back up your successes and make sure it’s easy to share. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching tranScrip and understanding their brand values. Think about how your experience aligns with their mission to accelerate innovative therapies. Tailor your responses to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the tranScrip team. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace Senior Marketing Manager in Wokingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in developing marketing strategies and managing campaigns, especially in the life sciences or pharmaceutical sectors. We want to see how your skills align with our mission at tranScrip!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the pharmaceutical industry and how you can contribute to tranScrip's goals. Be sure to mention specific achievements that demonstrate your strategic leadership and campaign management skills.
Showcase Your Data-Driven Insights: Since we value data-driven decision-making, make sure to include examples of how you've used analytics to inform your marketing strategies. Whether it's through Google Analytics or CRM systems, we want to see how you've measured success and optimised campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you're keen on joining our team at tranScrip!
How to prepare for a job interview at tranScrip
✨Know Your Stuff
Before the interview, dive deep into tranScrip's mission and values. Understand their approach to the pharmaceutical consultancy space and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your background to their needs.
✨Showcase Your Strategic Mindset
Prepare examples of past marketing strategies you've developed and implemented. Highlight how these strategies drove business growth and delivered measurable ROI. Be specific about the KPIs you tracked and the outcomes achieved, as this will demonstrate your ability to lead marketing initiatives effectively.
✨Collaboration is Key
Since the role involves working closely with various teams, come prepared with examples of how you've successfully collaborated across departments. Discuss how you’ve influenced decisions through data-driven insights and how you’ve managed cross-functional projects to achieve common goals.
✨Budget Savvy
Be ready to talk about your experience managing marketing budgets. Share how you've allocated resources efficiently and monitored ROI. If you have examples of working with external partners or agencies, mention those too, as it shows your capability in managing relationships that align with marketing objectives.