Head of Sales and Marketing in Scunthorpe

A major commercial vehicle trailer manufacturer and truck and body builders is looking for a Head of sales & Marketing to manage their field based sales team and alsodrive and grow the business contributing as an integral part of the senior business management team. Must have managed a sales team and also produced and managed company wide sales & marketing campaigns aiding in the financial growth of the company. Nice to have experience in the commercial vehicle, automotive, trailer, plan, agricultural or similar industry sector, but NOT essential.

• Create and implement sales strategies to meet revenue and profit targets.
• Lead, train, and manage the sales team.
• Build and maintain strong client relationships.
• Monitor sales performance and market trends to adjust strategies.
• Identify new market opportunities for growth.
• Use CRM tools to track sales activity and forecasts.
• Work closely with production and engineering to align products with market needs.
• Develop and deliver marketing plans to boost brand visibility and generate leads.
• Oversee digital marketing, content creation, and social media.
• Plan and manage promotional events and trade shows.
• Ensure consistent branding across all marketing channels.

• Financial Management

  • Prepare sales forecasts and budgets in line with business goals.
  • Track spending and ensure marketing delivers strong ROI.
  • Report sales and marketing results to shareholders with insights and suggestions.

  Team Leadership

  • Lead and motivate a high-performing team.
  • Promote a culture of collaboration and continuous improvement.
  • Conduct regular reviews and set clear goals for team members.