Specification Business Development Manager - Hospitality, PBSA & Commercial in Willenhall

Can you bring experience, energy and creativity to our Specification Sales team? At ASSA ABLOY, we're proud to be the global leader in access solutions, creating a safer and more open world. We are looking for a motivated and commercially driven Specification Business Development Manager to join our growing team and help drive specification growth across the Hospitality, Purpose-Built Student Accommodation (PBSA) and Commercial sectors. This is an exciting opportunity for an experienced specification sales professional who thrives on winning opportunities, building strong relationships, and influencing projects from concept through to completion.

The Role

As Specification Business Development Manager, you will be responsible for identifying and securing specification opportunities for our market-leading portfolio of door hardware, electronic access control solutions, hotel locking systems and complete doorset packages. Operating at the front end of the sales cycle, you will engage with developers, architects, interior designers, building owners and key stakeholders to influence design decisions, secure specifications and convert projects into profitable business. You will play a key role in promoting integrated access solutions that deliver compliance, safety, performance and long-term value to customers.

Key Responsibilities

• Drive Specification Growth
  • Proactively identify, develop and secure specification opportunities across the Hospitality, PBSA and Commercial sectors.
  • Promote ASSA ABLOY's complete range of door hardware, electronic locking, access control and doorset solutions.
  • Manage projects from early design stage through to order and delivery.
  • Maximise opportunities by promoting integrated access solutions and the wider ASSA ABLOY portfolio.
• Build Strategic Relationships
  • Develop and maintain strong commercial relationships with developers and end-user clients, architects and interior designers, building owners and operators, timber and steel OEM partners, contractors and project stakeholders.
  • Become a trusted advisor, providing expert guidance on compliant and high-performance access solutions.
• Promote Complete Access Solutions
  • Champion fully integrated solutions including electronic and hotel locking systems, mechanical door hardware, access control solutions, door sealing systems, and complete doorset packages.
• Provide Technical & Compliance Expertise
  • Support customers with advice on fire safety and compartmentation, fire door standards, testing and legislation, access control compliance and emergency egress, total cost of ownership (TCO) and lifecycle value.
• Manage and Convert Opportunities
  • Track and manage projects through Microsoft Dynamics 365 CRM.
  • Maintain a healthy pipeline with accurate forecasting.
  • Protect specifications through effective stakeholder engagement.
  • Collaborate closely with internal sales teams, estimators and supply partners to secure orders and maximise margins.
• Promote ASSA ABLOY in the Market
  • Deliver engaging CPDs, presentations and training sessions covering fire door compliance, industry standards and best practice, total cost of ownership, and future trends in door hardware and access solutions.

What We're Looking For

• Essential
  • Proven track record in specification sales.
  • Strong commercial acumen with experience delivering against revenue targets.
  • Experience influencing architects, developers, contractors and end-user clients.
  • Exceptional communication, negotiation and relationship-building skills.
  • Full UK driving licence.
• Desirable
  • Experience within the Hospitality or PBSA sectors.
  • Knowledge of doors and door hardware, electronic locking and access control systems, framework agreements, and specification-led sales processes.
  • Existing relationships with architects, developers or end users.
  • GAI qualification or similar industry accreditation.

Key Competencies

• Strong hunter mentality with a passion for winning new business.
• Ability to sell value-added and integrated solutions.
• Technical credibility within doors, hardware and access control.
• Strategic pipeline and opportunity management.
• Strong influencing and stakeholder-management skills.
• Resilient, self-motivated and target-driven.

What Success Looks Like

• Consistently achieving or exceeding specification and sales targets.
• Building long-term partnerships with developers, architects, designers and end users.
• Developing a robust pipeline of integrated access solution projects.
• Delivering strong specification-to-order conversion rates.
• Driving sustainable revenue and margin growth.

What We Offer

• Competitive salary with performance-based bonus and commission opportunities.
• Car allowance.
• Flexible working arrangements.
• Career development and progression opportunities within a global organisation.
• Access to industry-leading products, tools and resources.
• Supportive, collaborative and high-performing team environment.

We are the ASSA ABLOY Group. Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.