Senior Product Manager - 18 Month FTC

Trainline Customer Growth Team – Senior/Principal Product Manager Customer Growth sits at the heart of Trainline's future growth strategy, helping us grow our active customer base, increase customer lifetime value and build durable, scalable revenue streams. The team works across the full customer lifecycle, from acquisition and onboarding through to engagement, retention and reactivation, with a focus on creating customer propositions that are valuable, commercially sustainable and easy to understand. In this 18-month FTC role, you will define and deliver the 1-2 year strategy for Paid Propositions including Subscription, with a particular focus on new customer retention initiatives. You will own the end-to-end strategy for this proposition area, including proposition design, pricing, packaging, tiers, bundling and lifecycle optimisation, working closely with Product, Engineering, Design, Data Science, Analytics, Commercial and Marketing to turn strategic opportunities into pilots, experiments and scalable customer experiences.

Key Responsibilities

• Define and lead the 1-2 year strategy for Paid Propositions, ensuring it is aligned to Trainline's company strategy, customer priorities and commercial goals.
• Own the end-to-end strategy for new paid customer propositions, including proposition design, pricing, packaging, tiers, bundling and lifecycle optimisation.
• Lead a cross-functional squad across engineering, design, data science and analytics, creating clarity, momentum and focus in a strategic and evolving product area.
• Shape, launch and learn from pilots and experiments, defining clear hypotheses, success measures and next steps so early insight can inform future product direction.
• Use customer insight, behavioural data, segmentation and commercial analysis to understand customer needs and prioritise the most promising growth opportunities.
• Explore new commercial scenarios and customer propositions, helping the business understand how different experiences could support sustainable and scalable growth.
• Bring structure to ambiguous strategic questions, turning broad opportunities into clear product choices, roadmaps and actionable plans.
• Communicate progress, trade-offs and recommendations clearly with senior stakeholders, building alignment and supporting confident decision-making across teams.

Qualifications

• Experience leading B2C digital product areas focused on customer growth, retention, repeat purchase, recurring value, paid customer propositions, subscription or similar commercial models.
• Strong experience shaping customer propositions end-to-end, ideally including proposition design, pricing, packaging, tiers, bundling or lifecycle optimisation.
• Strong product craft, with the ability to move from strategy and discovery through to delivery, testing, iteration and measurable customer outcomes.
• Experience leading cross-functional squads, partnering effectively with engineering, design, data science, analytics and commercial stakeholders.
• A data-informed approach to product decision-making, including confidence using customer insight, segmentation, experimentation and commercial analysis to prioritise opportunities.
• Strong commercial awareness, including an understanding of customer lifetime value, revenue quality, pricing levers and sustainable growth dynamics.
• The ability to operate in ambiguity, bringing structure to complex problems and making pragmatic decisions where there may not be a perfect answer.
• Ideally, experience in travel, marketplaces, ecommerce, consumer technology or another high-frequency consumer environment where customer engagement is central to growth.

Benefits and Perks

• Enjoy private healthcare and dental insurance, a generous work-from-abroad policy, 2-for-1 share purchase plans, an electric vehicle scheme, extra festive time off, and family-friendly benefits.
• Career growth is prioritised with clear career paths, transparent pay bands, personal learning budgets and regular learning days.

Work Arrangement

The role operates on a hybrid model; Trainliners work from the office a minimum of 60% of their time over a 12-week period, and we also offer a 28-day work-from-abroad policy.

Our Commitment to Diversity

We believe a diverse team makes us better and helps us succeed. We welcome candidates of all backgrounds, including gender, ethnicity, sexuality, disability, nationality and diversity of thought. We are committed to creating an inclusive workplace where everyone belongs and differences are valued and celebrated.