Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive marketing insights and strategies using data analytics to enhance user acquisition.
- Company: Join Trainline, Europe's top rail app, committed to sustainable travel.
- Benefits: Enjoy private healthcare, generous leave, and career growth opportunities.
- Why this job: Make a real impact in a dynamic environment focused on innovation and sustainability.
- Qualifications: 5+ years in Marketing Analytics with strong SQL and Python skills.
- Other info: Hybrid work model with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Senior Data Analyst – Marketing role at Trainline.
About Us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline. Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco‑friendly and affordable as it should be. Today, we’re a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high‑speed journey.
Introducing Data Analytics at Trainline
Data Analytics is central to how we build products, delight our customers and grow our business. Our Data Analysts are embedded across cross‑functional teams which exist across product and marketing. They work closely with Product Managers, Software Engineers and Commercial and partner directly with Embedded Data Scientists and wider data functions. They have a high degree of autonomy and are empowered to drive the success of their teams by enabling the build, measure, learn cycle.
As a Data Analyst you will be involved in driving insights into user acquisition, and marketing efficiency to enable us to set an impactful growth strategy. You’ll create focus and accountability in teams by setting metrics and goals, ensure we’re learning as we progress through experimentation and ensure we’re feeding insights back into marketing decision making. Ultimately this will require a complete obsession with driving impact within the marketing teams, drawing on a broad range of analytical and statistical techniques to unlock the most benefit.
As a Senior Data Analyst at Trainline, you will…
- Own the full marketing analytics lifecycle in an embedded marketing team
- Deep‑dive into acquisition and marketing trends, uncover friction points, and size opportunities
- Define north star metrics, primary KPIs, and guardrails for features and experiments
- Design, execute and analyse A/B tests using sound statistical principles (MDE, power, duration, etc)
- Translate findings into clear, actionable recommendations to help drive product strategy
- Build data models and pipelines with support from Data Engineering and Data Scientists
We’d love to hear from you if you have…
- 5+ years experience in a Marketing Analytics role
- Strong, hands‑on SQL and Python skills
- Experience with A/B testing: hypothesis design, metric selection, test analysis (including power/MDE)
- Proven ability to partner cross‑functionally with Product, Engineering and Design
- Strong data visualisation skills using tools like Tableau, Spotfire, Power BI etc.
- Ability to communicate insights clearly and tailor messages for both technical and non‑technical audiences
- Comfortable working in ambiguity, prioritising impact, and owning decisions
Bonus points if you have…
- Familiarity with dbt, Looker, or similar modern data tools
- Experience with mobile or consumer web product
More Information
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2‑for‑1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We operate a hybrid model to work and ask that Trainliners work from the office a minimum of 40% of their time over a 12‑week period. We also have a 28‑day Work from Abroad policy.
Our values
- Think Big - We’re building the future of rail
- Own It - We focus on every customer, partner and journey
- Travel Together - We’re one team
- Do Good - We make a positive impact
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity – gender, ethnicity, sexuality, disability, nationality and diversity of thought. That’s why we’re committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it’s like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
Senior Data Analyst - Marketing employer: Trainline
Contact Detail:
Trainline Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst - Marketing
✨Tip Number 1
Network like a pro! Reach out to current or former Trainliners on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by diving deep into Trainline's mission and values. Show us how your experience aligns with our goal of making travel simple and eco-friendly. We love candidates who share our passion!
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain your past projects and how your insights drove real impact. We want to see how you can translate numbers into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Senior Data Analyst - Marketing
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data analytics shine through! We want to see how you can use data to drive real-world outcomes, so share examples of your past experiences that highlight your passion and skills.
Tailor Your Application: Make sure to customise your application for the Senior Data Analyst role. Use keywords from the job description and relate your experience directly to the responsibilities mentioned. This shows us that you understand what we're looking for and how you fit into our team.
Be Clear and Concise: We appreciate clarity in communication, especially when it comes to insights and recommendations. Keep your application straightforward and to the point, making it easy for us to see your qualifications and how you can contribute to our marketing efforts.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Trainline and what we stand for.
How to prepare for a job interview at Trainline
✨Know Your Data Inside Out
As a Senior Data Analyst, you'll need to demonstrate your expertise in SQL and Python. Brush up on your skills and be ready to discuss specific projects where you've used these tools to drive marketing insights. Prepare examples that showcase your ability to analyse data and translate it into actionable recommendations.
✨Master A/B Testing Concepts
Since A/B testing is crucial for this role, make sure you understand the principles behind hypothesis design, metric selection, and test analysis. Be prepared to discuss how you've executed A/B tests in the past, including the metrics you chose and the outcomes of those tests. This will show your analytical prowess and your ability to impact marketing strategies.
✨Communicate Like a Pro
You'll be working with cross-functional teams, so it's essential to communicate insights clearly to both technical and non-technical audiences. Practice explaining complex data concepts in simple terms. Think about how you can tailor your messages to different stakeholders, ensuring everyone understands the value of your findings.
✨Show Your Passion for Travel and Sustainability
Trainline is all about creating a greener future for travel. During your interview, express your enthusiasm for the company's mission and how your work as a Data Analyst can contribute to that goal. Share any personal experiences or insights related to sustainable travel that align with Trainline's values, showing that you're not just a fit for the role but also for the company culture.
