Market Research and AI Transformation Lead - 6 Month Fixed Term Contract

Market Research and AI Transformation Lead

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Responsibilities

• Lead quantitative market research projects from brief through to delivery, including survey design, methodology development, analysis and reporting across areas such as audience segmentation, concept and creative testing, brand health tracking and campaign evaluation.
• Own and evolve key reporting outputs, including the Brand Tracker, ensuring stakeholders are engaged, informed and able to use insights confidently in their decision‑making.
• Analyse and interpret data independently and in partnership with teams such as Data Science, UX Research and Marketing Effectiveness, bringing together multiple sources of evidence to create clear, actionable narratives.
• Identify opportunities to use AI‑led approaches to improve research quality, efficiency and insight generation, helping the team test new ways of working while maintaining strong research standards.
• Work closely with Senior Brand Managers, Brand Directors and wider Marketing teams to ensure brand and marketing strategies are grounded in relevant customer insight and robust data.
• Manage third‑party research suppliers across qualitative and quantitative projects, from briefing and relationship management through to delivery, budget tracking and ensuring outputs meet business needs.
• Proactively spot opportunities where research can help answer business questions, shape decisions or unlock a deeper understanding of customers, markets and campaign performance.
• Support non‑research colleagues by building simple processes for self‑service projects, such as creative testing, and helping wider teams engage effectively with existing research and data sources.

Qualifications

• Significant hands‑on experience in a market research role, either agency‑side, client‑side or through an equivalent background, with strong quantitative research capability.
• Experience implementing, experimenting with or a strong interest in AI‑led approaches within market research, insight or marketing effectiveness.
• Confidence designing research methodologies, writing surveys, analysing data, creating reports and presenting findings in a way that is clear, engaging and tailored to different audiences.
• The ability to combine multiple data sources, including qualitative and quantitative insight, into a coherent story that gets to the “so what?” and supports business decision‑making.
• Strong communication skills, attention to detail and the ability to translate complex findings into practical recommendations for stakeholders across different teams.
• Excellent project management and organisational skills, with the ability to manage multiple priorities, suppliers and timelines while keeping work focused on impact.
• A collaborative approach and confidence working with cross‑functional partners such as Brand, Marketing, Data Science, UX Research and Effectiveness teams.

Bonus points if you have

• Multi‑market research experience across markets such as the UK, France, Italy, Spain or the US.
• Experience using tools such as YouGov Crunch.

Benefits

Enjoy fantastic perks such as private healthcare and dental insurance, a generous work from abroad policy, a 2‑for‑1 share purchase plan, an EV scheme to reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We operate a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12‑week period. We also have a 28‑day Work from Abroad policy.

Values

• Think Big – We’re building the future of rail
• Own It – We focus on every customer, partner and journey
• Travel Together – We’re one team
• Do Good – We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity – gender, ethnicity, sexuality, disability, nationality and diversity of thought. That’s why we’re committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.