At a Glance
- Tasks: Lead strategic development for customer monetisation and enhance customer loyalty.
- Company: Join Trainline, Europe's number 1 rail app, focused on sustainable travel.
- Benefits: Enjoy private healthcare, generous leave, and career growth opportunities.
- Other info: Hybrid work model with a focus on diversity and inclusion.
- Why this job: Shape the future of travel while making a positive impact on sustainability.
- Qualifications: Experience in strategy, pricing, and customer revenue models is essential.
The predicted salary is between 60000 - 75000 £ per year.
About us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline. Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.
Introducing the Trainline Customer Growth Team
The Customer Growth team is focused on helping more people discover, choose and keep choosing rail. By combining customer insight, commercial thinking and product innovation, the team shapes how Trainline grows its customer base, builds long-term loyalty and creates sustainable value for both customers and the business.
As our Senior Strategy Manager, Customer Growth and Monetisation, you'll play a key role in defining how Trainline evolves its customer revenue model while maintaining the trust our customers place in us. Working across Product, Commercial, Finance, Marketing, CRM and Data, you'll lead some of our most important strategic questions, bringing analytical rigour, commercial insight and customer-centric thinking to shape recommendations that influence long-term business direction.
In this role as the Senior Strategy Manager, Customer Growth and Monetisation, you will...
- Lead the strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles and value-added propositions to support sustainable long-term growth.
- Develop robust commercial cases by combining customer insight, market understanding and financial analysis to assess opportunities, evaluate trade-offs and provide clear recommendations to senior leadership.
- Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, assessing pricing and packaging approaches, and designing test-and-learn frameworks before wider implementation.
- Partner with Product, Brand, Marketing and CRM teams to strengthen how Trainline communicates customer value, helping customers clearly understand the benefits they receive while reinforcing transparency and trust.
- Act as a strategic partner across the wider Customer Growth function, supporting decisions that improve customer acquisition, engagement, retention, reactivation and lifetime value.
- Bring structure and clarity to complex, ambiguous commercial challenges, balancing customer needs with commercial outcomes while considering both short and long-term business impact.
- Influence senior stakeholders across Product, Commercial, Finance, Marketing, CRM and Data by communicating complex strategic recommendations in a clear, compelling and evidence-based way.
- Continuously bring external perspectives, emerging market trends and best practice to help shape Trainline's future customer growth strategy and revenue model.
We'd love to hear from you if you have...
- Experience in strategy, commercial strategy, pricing, monetisation or proposition development, ideally within a consumer technology, marketplace, travel, fintech or digital business.
- Experience developing or evolving customer-facing revenue models, including areas such as subscriptions, membership, pricing, loyalty, bundles, premium propositions or ancillary products.
- Strong analytical capability with experience interpreting customer behavioural data, revenue economics, pricing strategy, lifetime value modelling and commercial performance to support strategic decision making.
- A track record of developing business cases, influencing senior stakeholders and translating strategic recommendations into measurable business outcomes.
- Confidence navigating complex and ambiguous commercial challenges while balancing customer experience, commercial performance and long-term trust.
- Excellent communication and stakeholder management skills, with the ability to build strong partnerships across Product, Commercial, Finance, Marketing, CRM and Data teams.
- Experience working across both strategy and execution, helping to shape recommendations and supporting successful delivery through cross-functional collaboration.
- Ideally, experience with SQL, running pricing or lifecycle experiments, building subscription or membership propositions, or working within multi-market or marketplace businesses.
More information:
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: Think Big - We're building the future of rail, Own It - We focus on every customer, partner and journey, Travel Together - We're one team, Do Good - We make a positive impact.
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
Senior Strategy Manager - Customer Growth and Monetisation in London employer: Trainline
Trainline is an exceptional employer that champions a greener future for travel while fostering a vibrant and inclusive work culture. With a strong focus on employee growth, we offer clear career paths, generous benefits including private healthcare and a work-from-abroad policy, and a collaborative environment where diverse perspectives are valued. Join us in shaping the future of rail travel and enjoy the opportunity to make a meaningful impact in a dynamic and innovative team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategy Manager - Customer Growth and Monetisation in London
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Trainline!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Senior Strategy Manager - Customer Growth and Monetisation position at Trainline via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Senior Strategy Manager - Customer Growth and Monetisation in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Trainline.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Trainline’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Trainline
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Trainline. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Trainline. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Trainline.
