At a Glance
- Tasks: Drive sales performance and optimise strategies for Trainline Media's growth.
- Company: Join Trainline, Europe's leading rail app, committed to sustainable travel.
- Benefits: Enjoy private healthcare, work-from-abroad options, and generous learning budgets.
- Other info: Hybrid working model with a focus on diversity and inclusion.
- Why this job: Be a key player in transforming travel while advancing your career.
- Qualifications: Experience in sales operations and strong analytical skills required.
The predicted salary is between 59400 - 72600 £ per year.
About us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
Great journeys start with Trainline. Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.
Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.
Introducing the Trainline Media Team
Trainline Media has proven advertiser demand and is now focused on building a larger, more predictable and repeatable sales engine. This role is central to that next phase, improving how the team plans, prioritises and manages sales performance so that sellers are focused on the right advertisers, generating high-quality opportunities and taking the actions needed to deliver revenue goals.
You will act as the commercial operating partner to Trainline Media's sales leadership and sales team, working backwards from revenue targets to define the pipeline, prospecting and sales activity required to deliver the plan. This is a hands-on, individual-contributor role with no direct reports, where success depends on combining rigorous analysis with strong commercial judgement, and on influencing experienced sellers without managing them directly. You will work closely with Sales, Marketing, Finance and Client Success to remove barriers to revenue.
In this role as the Senior Ads Sales Planning & Operations Manager, you will...
- Translate annual and quarterly revenue targets into clear pipeline, prospecting and account-planning requirements, and run the sales-performance reviews that keep the team focused on the right actions.
- Define and track the leading and lagging indicators used to manage commercial performance, giving leadership a clear view of capacity, productivity and revenue risk.
- Build and maintain a prioritised prospect universe across advertisers, agencies and verticals, helping each seller focus on the accounts most likely to convert.
- Own pipeline standards, forecasting methodology and commercial reporting, improving the quality of opportunity data in Salesforce and giving leadership an honest view of committed, likely and upside revenue.
- Analyse where the team spends its time and reallocate effort toward the highest-value selling activity.
- Introduce AI-assisted tools and reusable frameworks that sharpen pitches, personalise outreach at scale and simplify repetitive sales processes.
- Partner with Sales, Marketing, Finance and Client Success to remove barriers to revenue and share learnings that improve how the team sells.
- Build analytical dashboards that track sales effectiveness, productivity and the impact of the tools and processes you introduce.
We'd love to hear from you if you have...
- Experience in sales strategy, sales operations, revenue operations or commercial planning, ideally within media, advertising or adtech.
- Strong analytical skills, with fluency in pipeline, forecasting, conversion and productivity metrics.
- Hands-on comfort with Salesforce and BI (business intelligence) reporting tools.
- A track record of turning revenue targets into concrete plans, and using data to decide where a sales team should focus its time.
- Real commercial judgement, understanding what makes a pitch land and helping sellers sharpen their story as well as their numbers.
- Practical curiosity about AI and automation, ideally with examples of using new tools to make a sales team faster and more effective.
- The credibility and influence to challenge and guide experienced sellers without managing them directly.
- A highly organised, self-directed style, and genuine comfort operating as a hands-on individual contributor.
More information:
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!
We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:
- Think Big - We're building the future of rail
- Own It - We focus on every customer, partner and journey
- Travel Together - We're one team
- Do Good - We make a positive impact
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
Department: Commercial
Senior Sales Operations Manager in London employer: Trainline
At Trainline, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions collaboration and continuous improvement. Our commitment to employee growth is evident through clear career paths, personal learning budgets, and generous benefits like private healthcare and a flexible work-from-abroad policy. Join us in Edinburgh, where you can make a meaningful impact on customer experiences while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Operations Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Operations Manager at Trainline, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Trainline. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Operations Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Operations Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Trainline:When writing your cover letter, make sure to tailor your message specifically for Trainline. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Trainline
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Trainline that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Trainline that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Trainline’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
