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For Companies At a Glance
- Tasks: Lead finance strategy for marketing, providing insights to drive performance and optimise spending.
- Company: Join Trainline, Europe's top rail app, committed to sustainable travel.
- Benefits: Enjoy private healthcare, work-from-abroad policy, and career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of travel.
- Qualifications: Experience in finance or analytics, with a passion for data-driven decision-making.
- Other info: Hybrid working model with a focus on diversity and inclusion.
The predicted salary is between 60000 - 84000 £ per year.
About Us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco‐friendly and affordable as it should be.
Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high‐speed journey.
Location: London (Hybrid)
Salary: £70‐80k
The Commercial Finance team are central to supporting the business through this continued expansion. We are laser focused on embedding smarter, more sophisticated, data‐driven decisions across Europe. Our comparative advantage is that we learn faster than the competition, and the Commercial Finance team is key to driving this discovery cycle. We dig deeper, we think insight not numbers, we articulate complexity clearly and with confidence.
As Senior Commercial Finance Manager – Marketing, you'll provide high quality, actionable insight to support our International Consumer business. You'll develop strong relationships with business stakeholders at all levels whilst deep‐diving into performance drawing on your network within other departments such as Commercial, Data Science and Supply. The department is ever evolving, and you will play an important role in enabling a culture of continuous improvement, working closely with the Data team to devise innovative ways to access insight.
Responsibilities
- Act as lead finance partner for our Growth, Engagement & Brand Marketing teams, shaping strategy with clear commercial insight and challenging thinking to drive performance.
- Own and evolve weekly marketing trading reporting, delivering fast, accurate insights that influence decision-making and maximise return on marketing & promo spend.
- Steer capital allocation decisions across brand, performance and promotional channels and markets, optimising how and where we invest, to achieve business goals.
- Enhance ROI modelling, measurement and tracking, working with Data Science and Brand Insights to understand incrementality of spend, and accurately forecast and measure returns.
- Lead innovative optimisation projects with Growth and Data Science, leveraging modelling, experimentation, customer segmentation and funnel analytics to unlock growth.
- Create high‐impact narratives and presentations, distilling complex performance drivers into compelling stories on customer value, payback and long‐term impact.
- Shape multi‐year marketing financial plans, aligning resources to strategy and challenging teams to think bigger and bolder.
- Champion the evolution of Commercial Finance, embracing new technologies (including AI), improving ways of working and sharing best practice.
Qualifications
We're looking for creative big thinkers with small egos to achieve our ambitious plans. You'll bring experience in a commercial, financial or analytical role, and demonstrate a proactive, can‐do attitude. We'd prefer you to have worked within a digital, e‐commerce, technology or retail environment but we can flex on this given your ability to work with pace and energy within a growth environment.
You will be familiar with the measurement and modelling of marketing ROI using various measurement techniques, and calculation of customer economics metrics (paybacks, LTV : CAC ratios). A team player with a "roll your sleeves up" attitude, you'll be used to using your commercial awareness to think laterally and solve problems, and will have a passion for making meaning out of data. Similarly, it's vital that you bring an innate ability to distil and communicate results of complex analysis clearly and effectively to all levels of the business.
Working independently within tight deadlines, you'll have the ability to think creatively to identify and enhance both commercial and customer‐oriented opportunities. You should have experience of modelling and forecasting and an understanding of broader analytical techniques as well as writing queries in SQL.
Benefits
Enjoy fantastic perks like private healthcare & dental insurance, a generous work‐from‐abroad policy, 2‐for‐1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‐friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
We operate a hybrid model: Trainliners are asked to work from the office a minimum of 60% of their time over a 12‐week period. We also have a 28‐day Work from Abroad policy.
Values
- Think Big – We're building the future of rail
- Own It – We focus on every customer, partner and journey
- Travel Together – We're one team
- Do Good – We make a positive impact
Diversity & Inclusion
We know that having a diverse team makes us better and helps us succeed. We are committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Connect With Us
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
Senior Commercial Finance Manager - Marketing in London employer: Trainline
Contact Detail:
Trainline Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Finance Manager - Marketing in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching the company’s recent projects and challenges. Show us that you’re not just interested in the role, but also in how you can contribute to our mission of making travel simpler and greener.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used data-driven insights to drive performance in previous roles. We love hearing about your successes and how you tackled challenges.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows us that you’re proactive and genuinely interested.
We think you need these skills to ace Senior Commercial Finance Manager - Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Commercial Finance Manager role. Highlight your experience in commercial, financial, or analytical roles, and don’t forget to showcase your skills in marketing ROI measurement and customer economics metrics.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for our team. Share specific examples of how you've driven performance in previous roles and how you can contribute to our mission of building a greener future of travel.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your experience with data analysis, modelling, and forecasting. If you’ve worked with SQL or have insights into innovative optimisation projects, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Trainline
✨Know Your Numbers
As a Senior Commercial Finance Manager, you'll need to demonstrate your understanding of financial metrics. Brush up on key performance indicators related to marketing ROI, customer economics, and forecasting techniques. Be ready to discuss how you've used these metrics in past roles to drive decision-making.
✨Showcase Your Storytelling Skills
You'll be expected to distil complex data into compelling narratives. Prepare examples of how you've communicated insights effectively to stakeholders at various levels. Think about how you can present your past experiences in a way that highlights your ability to make data-driven decisions clear and actionable.
✨Build Relationships
This role involves collaborating with multiple teams, so it's crucial to show your interpersonal skills. Think of examples where you've successfully partnered with other departments, like Marketing or Data Science, to achieve common goals. Highlight your ability to influence and challenge thinking while maintaining strong relationships.
✨Embrace Innovation
Trainline values creativity and innovation, especially in finance. Be prepared to discuss any innovative projects you've led or been part of, particularly those involving new technologies or methodologies. Show your enthusiasm for continuous improvement and how you can contribute to evolving the Commercial Finance function.
