At a Glance
- Tasks: Lead the development of a bold global social media strategy for Trainline.
- Company: Join Trainline, Europe's number 1 downloaded rail app, on a mission for sustainable travel.
- Benefits: Enjoy perks like private healthcare, generous leave, and career growth opportunities.
- Other info: Work in a dynamic, inclusive environment with a focus on innovation and collaboration.
- Why this job: Shape the future of social media at a leading tech company and make a real impact.
- Qualifications: Experience in building social strategies and understanding of cultural marketing.
The predicted salary is between 50000 - 60000 £ per year.
About us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline. Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.
Introducing the Trainline Brand Team
We’re looking for a Global Social Media Lead to build the next chapter of Trainline’s social strategy. This isn’t a caretaker role. Over three months, you’ll define what social should look like at Trainline over the next 12 to 24 months, shaping a bold, scalable approach that reflects where culture, platforms and technology are heading, not where they’ve been. Working closely with Brand, Creative, Content Studio and AI teams, you’ll challenge how we create content, rethink how we work and identify where we can move faster, create smarter and make social a true driver of brand growth across Europe. This role is about building the blueprint: a clear strategy, a modern operating model and practical recommendations that enable us to produce more relevant, social-first content at scale.
In this role as the Global Social Media Lead (3-Month FTC), you will...
- Build a bold, actionable global social strategy for FY28, setting out where Trainline should play, how we should show up and what success looks like across markets.
- Review Trainline’s existing social media strategy, channel approach and content performance to identify opportunities to improve effectiveness, efficiency and audience engagement.
- Develop clear recommendations for evolving our social strategy over the next 12 to 24 months, positioning social as a strategic growth channel across Europe.
- Redesign how we plan, create and distribute social-first content, recommending ways of working that enable faster, more agile and culturally relevant output.
- Create a scalable content operating model that helps teams increase impact without increasing complexity.
- Identify where AI can transform ideation, production, localisation and reporting, turning those opportunities into practical workflows that improve quality, speed and efficiency.
- Define how Trainline can become more relevant with younger audiences by identifying platform behaviours, creator opportunities and emerging trends that should shape our future approach.
- Provide guidance to the Social Media Executive, influence senior stakeholders across Brand, Creative and Marketing, and bring fresh external perspective that challenges existing thinking.
We'd love to hear from you if you have...
- Proven experience building social strategies for ambitious consumer brands, with a strong understanding of how social can drive brand growth and cultural relevance.
- Deep expertise in social-first content, creators, cultural marketing and platform behaviour, with a clear view of where social is heading next.
- Experience reviewing channel performance and turning insight into bold, practical recommendations that teams can act on.
- Strong understanding of how AI is changing creative production, content operations, localisation and reporting, with ideas for how it can be applied responsibly and effectively.
- Experience transforming content teams, improving workflows and introducing new ways of working that increase pace, creativity and impact.
- Confidence influencing senior stakeholders, driving change at pace and making clear recommendations that leave a lasting impact.
- A thoughtful leadership style, with the ability to coach others, bring teams with you and create clarity in fast-moving environments.
- Ideally, experience shaping youth, creator or culture-led strategies across multiple European markets.
More information:
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: Think Big - We're building the future of rail, Own It - We focus on every customer, partner and journey, Travel Together - We're one team, Do Good - We make a positive impact. We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
Global Social Media Lead - 3 Month Fixed Term Contract in London employer: Trainline
Trainline is an exceptional employer that champions a greener future for travel while fostering a vibrant and inclusive work culture. With a strong focus on employee growth, we offer clear career paths, personal learning budgets, and generous benefits such as private healthcare and a flexible work-from-abroad policy. Join our dynamic team in London and be part of a company that values innovation, collaboration, and making a positive impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social Media Lead - 3 Month Fixed Term Contract in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Global Social Media Lead - 3 Month Fixed Term Contract in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Trainline from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Trainline specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Trainline
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Trainline, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Trainline you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Trainline that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Trainline, so think on your feet and don't hesitate to showcase your creativity!
