At a Glance
- Tasks: Lead the development of Trainline's consumer proposition and explore new markets.
- Company: Join Europe's leading independent rail platform focused on greener travel.
- Benefits: Enjoy private healthcare, generous leave, and clear career growth paths.
- Other info: Hybrid work model with opportunities for international exposure and personal learning.
- Why this job: Shape the future of travel while making a positive impact on the planet.
- Qualifications: Experience in tech or consumer industries with strong project management skills.
The predicted salary is between 59400 - 72600 £ per year.
About us At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline. We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels. Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.
We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.
Introducing the Trainline Brand Proposition Team. Reporting into the Head of Brand Proposition, the Brand Proposition Lead will be responsible for the exploration and development of Trainline's consumer proposition across all markets, ensuring it is delivered successfully and in line with insight and research. This role will have a particular focus on our New Business area, where Trainline is exploring new product verticals and entering new markets, giving you true end to end ownership of shaping a proposition from early insight all the way through to launch.
You will work closely with teams across the business, including UX Research, Data Science and Brand Insights early on, and Product, UX, Engineering, Country Managers and Creative Studio as propositions move towards execution. This is a highly cross-functional role, and part of what makes it exciting is connecting the dots between different projects so they build into one coherent brand story.
In this role as the Brand Proposition Lead, you will:
- Take an insight and data led approach to proposition development, synthesising input from UX Research, Data Science and Brand Insight to build a clear picture of our customer segments.
- Lead the briefing of new research and insight, working closely with the Head of Brand Insights, and keep a close eye on the external market and competitor landscape to spot opportunities.
- Apply behavioural science thinking to shape and test hypotheses that sharpen our propositions.
- Be the voice of the brand and the customer within the New Business area, where Trainline aims to enter new product verticals and disrupt new markets, informing how we best define, communicate and launch new propositions in line with our wider consumer offering and comms platforms.
- Partner with Country Managers and local specialist teams to understand market and customer challenges and shape competitive, compelling solutions.
- Work closely with Product, UX and Engineering to develop and test propositions, helping prioritise the roadmap against business goals and customer needs.
- Collaborate with Senior Brand Managers, Creative Studio and Growth teams to set guidelines for how propositions are executed in market, communicating clearly to build buy-in across the organisation.
- Define success metrics for each proposition, track its product and marketing impact, and report results back to senior stakeholders.
We'd love to hear from you if you have:
- Experience working in a tech and/or consumer-oriented industry, comfortable with a fast-paced business.
- A track record of leading projects end to end and getting the right stakeholders involved to keep things moving.
- A curious, analytical mindset, with confidence developing hypotheses, briefing research and using data and insight to guide decisions.
- Comfort managing and communicating with senior stakeholders, including Execs.
- Naturally organised, with experience managing multiple propositions from development through to delivery.
- Strong familiarity with both brand and business performance KPIs.
- Experience working within or alongside product marketing teams.
It's helpful if you have exposure to AI tools and/or have experience across international European markets, though none of these are dealbreakers.
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe every day, in everything we do: Think Big - We're building the future of rail; Own It - We focus on every customer, partner and journey; Travel Together - We're one team; Do Good - We make a positive impact.
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
Brand Proposition Lead in London employer: Trainline
Trainline is an exceptional employer, dedicated to fostering a culture of innovation and sustainability in the travel industry. With a strong emphasis on employee growth, we offer clear career paths, personal learning budgets, and a supportive environment for mentorship and collaboration. Our hybrid work model, generous benefits, and commitment to diversity make Trainline a rewarding place to build a meaningful career while contributing to a greener future.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Proposition Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trainline and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trainline are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trainline on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trainline. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Proposition Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trainline. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trainline:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trainline’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trainline
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trainline will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trainline, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
