At a Glance
- Tasks: Create engaging CRM campaigns using Braze to enhance customer experiences.
- Company: Join Trainline, a leader in sustainable travel solutions.
- Benefits: Enjoy private healthcare, work from abroad policy, and generous learning budgets.
- Other info: Hybrid work model with a focus on career growth and inclusivity.
- Why this job: Make a real impact on customer journeys while developing your skills.
- Qualifications: Experience with CRM platforms and a passion for customer engagement.
The predicted salary is between 35000 - 45000 £ per year.
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
The CRM team plays an important role in helping customers get the most from Trainline through timely, relevant and engaging communications across email, push and in-app channels. As our CRM Operations Executive, you’ll help bring customer journeys to life by combining technical CRM expertise, data-driven thinking and a strong focus on customer experience.
In this role, you’ll work closely with CRM Campaigns, CRM Data, Data Science, Engineering and other partners across the business to deliver high-quality, personalised engagement programmes. You’ll support the build, deployment and optimisation of campaigns in Braze, helping ensure our communications are accurate, measurable and aligned to business goals.
In this role, you will:
- Build and deliver complex, high-volume and dynamic CRM campaigns across email, push and in-app channels, using Braze to create personalised customer experiences.
- Work closely with CRM Tech and CRM Campaigns teams to use customer data effectively, supporting engaging communications and lifecycle journeys.
- Use tools such as Liquid templating language, regex and HTML/CSS to support campaign personalisation, dynamic content and technical CRM execution.
- Oversee the deployment of marketing communications, ensuring content is efficient, optimised and delivered to the right customers at the right time.
- Support campaign measurement by helping ensure performance can be tracked effectively and contributes to wider CRM and business goals.
- Share actionable insights and recommendations to improve engagement, conversion and the overall effectiveness of CRM activity.
- Act as a knowledgeable user of Braze, helping the team get the best from the platform while supporting troubleshooting, bug fixes and campaign improvements.
- Produce clear documentation for key projects and support quality assurance processes to make sure campaigns are set up accurately and personalisation works as intended.
We'd love to hear from you if you have:
- Experience working with Braze or a similar CRM, customer engagement or marketing automation platform, such as Adobe Campaign Manager, Salesforce Marketing Cloud or Microsoft Dynamics.
- Hands‑on experience building multi‑channel customer journeys and outbound marketing campaigns across channels such as email, push and in‑app messages.
- A good understanding of customer segmentation, data flows and how data can be used to power relevant and personalised CRM activity.
- Working knowledge of HTML/CSS, with experience using Liquid or similar templating languages being helpful.
- Experience supporting pre and post-campaign reporting, with the ability to use insights to recommend improvements.
- A customer‑focused mindset, with a genuine interest in creating communications that are useful, relevant and engaging.
- Confidence explaining technical concepts clearly to different audiences, including people with both technical and non‑technical backgrounds.
- A curious, collaborative and proactive approach to problem‑solving, with the ability to work effectively with a range of stakeholders.
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2‑for‑1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
We’re operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12‑week period. We also have a 28‑day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:
- Think Big - We're building the future of rail
- Own It - We focus on every customer, partner and journey
- Travel Together - We're one team
- Do Good - We make a positive impact
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
CRM Operations Executive employer: Trainline
Trainline is an exceptional employer that champions a greener future for travel while fostering a vibrant and inclusive work culture. As a CRM Operations Executive, you'll enjoy fantastic benefits such as private healthcare, generous family-friendly policies, and clear career growth opportunities, all within a collaborative environment that values diversity and innovation. With a hybrid working model and a commitment to employee development, Trainline empowers you to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Operations Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trainline and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trainline are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trainline on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trainline. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Operations Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trainline. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trainline:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trainline’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trainline
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trainline will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trainline, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
