At a Glance
- Tasks: Lead Trainline's customer monetisation strategy and drive growth through innovative pricing and propositions.
- Company: Join a forward-thinking travel tech company focused on customer trust and growth.
- Benefits: Enjoy private healthcare, flexible work options, and clear career progression.
- Other info: Embrace a hybrid work model and be part of a diverse, inclusive team.
- Why this job: Shape the future of customer engagement and make a real impact in a dynamic environment.
- Qualifications: Experience in strategy and monetisation within consumer-focused industries is essential.
The predicted salary is between 65000 - 80000 £ per year.
Senior Strategy Manager, Customer Growth and Monetisation – Trainline
As Senior Strategy Manager, Customer Growth and Monetisation, you will define and shape Trainline's customer revenue model while maintaining customer trust.
You will lead strategic questions and provide analytical and commercial insight across Product, Commercial, Finance, Marketing, CRM and Data teams.
Responsibilities
- Lead strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles and value‑added propositions.
- Develop robust commercial cases, combining customer insight, market understanding and financial analysis to assess opportunities, evaluate trade‑offs and provide clear recommendations.
- Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, assessing pricing and packaging approaches and designing test‑and‑learn frameworks.
- Partner with Product, Brand, Marketing and CRM teams to strengthen communication of customer value and reinforce transparency and trust.
- Act as a strategic partner across Customer Growth to improve acquisition, engagement, retention, reactivation and lifetime value.
- Bring structure and clarity to complex commercial challenges, balancing customer needs with outcomes and considering short‑ and long‑term impact.
- Influence senior stakeholders across functions through clear, compelling, evidence‑based communication.
- Continuously bring external perspectives and best practice to shape future growth strategy.
Qualifications
- Experience in strategy, commercial strategy, pricing, monetisation or proposition development within a consumer technology, marketplace, travel, fintech or digital business.
- Experience developing or evolving customer‑facing revenue models including subscriptions, membership, pricing, loyalty, bundles, premium propositions or ancillary products.
- Strong analytical capability with customer behavior data, revenue economics, pricing strategy, lifetime value modelling and commercial performance.
- Track record of developing business cases, influencing senior stakeholders and translating strategic recommendations into measurable outcomes.
- Confidence in navigating complex commercial challenges while balancing customer experience, performance and long‑term trust.
- Excellent communication and stakeholder management skills across cross‑functional teams.
- Experience in both strategy and execution, shaping recommendations and supporting delivery via collaboration.
- Ideally experience with SQL, pricing or lifecycle experiments, subscription or membership propositions, or multi‑market businesses.
Benefits
Private healthcare and dental insurance, generous work‑from‑abroad policy, share purchase plans, EV scheme, extra festive time off and family‑friendly benefits.
Career growth with clear paths, transparent pay bands, learning budgets and learning days.
Hybrid model with office presence 60% of time over 12 weeks, 28‑day work‑from‑abroad policy.
Diversity and Inclusion
We believe a diverse team drives success. We are committed to creating inclusive workplaces where everyone belongs.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategy Manager - Customer Growth and Monetisation
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Trainline plc!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Senior Strategy Manager - Customer Growth and Monetisation position at Trainline plc via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Senior Strategy Manager - Customer Growth and Monetisation
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Trainline plc.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Trainline plc’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Trainline plc
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Trainline plc. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Trainline plc. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Trainline plc.
