At a Glance
- Tasks: Lead Trainline's customer monetisation strategy and drive growth through innovative pricing and propositions.
- Company: Join a forward-thinking travel tech company focused on customer trust and growth.
- Benefits: Enjoy private healthcare, flexible work options, and generous time off for a balanced lifestyle.
- Other info: Diverse and inclusive workplace with clear career growth paths and learning opportunities.
- Why this job: Shape the future of customer engagement and make a real impact in a dynamic environment.
- Qualifications: Experience in strategy and monetisation within consumer tech or digital businesses is essential.
The predicted salary is between 60000 - 80000 £ per year.
Senior Strategy Manager, Customer Growth and Monetisation – Trainline
As Senior Strategy Manager, Customer Growth and Monetisation, you will define and shape Trainline's customer revenue model while maintaining customer trust.
You will lead strategic questions and provide analytical and commercial insight across Product, Commercial, Finance, Marketing, CRM and Data teams.
Responsibilities
- Lead strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles and value‑added propositions.
- Develop robust commercial cases, combining customer insight, market understanding and financial analysis to assess opportunities, evaluate trade‑offs and provide clear recommendations.
- Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, assessing pricing and packaging approaches and designing test‑and‑learn frameworks.
- Partner with Product, Brand, Marketing and CRM teams to strengthen communication of customer value and reinforce transparency and trust.
- Act as a strategic partner across Customer Growth to improve acquisition, engagement, retention, reactivation and lifetime value.
- Bring structure and clarity to complex commercial challenges, balancing customer needs with outcomes and considering short‑ and long‑term impact.
- Influence senior stakeholders across functions through clear, compelling, evidence‑based communication.
- Continuously bring external perspectives and best practice to shape future growth strategy.
Qualifications
- Experience in strategy, commercial strategy, pricing, monetisation or proposition development within a consumer technology, marketplace, travel, fintech or digital business.
- Experience developing or evolving customer‑facing revenue models including subscriptions, membership, pricing, loyalty, bundles, premium propositions or ancillary products.
- Strong analytical capability with customer behavior data, revenue economics, pricing strategy, lifetime value modelling and commercial performance.
- Track record of developing business cases, influencing senior stakeholders and translating strategic recommendations into measurable outcomes.
- Confidence in navigating complex commercial challenges while balancing customer experience, performance and long‑term trust.
- Excellent communication and stakeholder management skills across cross‑functional teams.
- Experience in both strategy and execution, shaping recommendations and supporting delivery via collaboration.
- Ideally experience with SQL, pricing or lifecycle experiments, subscription or membership propositions, or multi‑market businesses.
Benefits
Private healthcare and dental insurance, generous work‑from‑abroad policy, share purchase plans, EV scheme, extra festive time off and family‑friendly benefits.
Career growth with clear paths, transparent pay bands, learning budgets and learning days.
Hybrid model with office presence 60% of time over 12 weeks, 28‑day work‑from‑abroad policy.
Diversity and Inclusion
We believe a diverse team drives success. We are committed to creating inclusive workplaces where everyone belongs.
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