Brand Insight Analyst

About us We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline. Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Introducing the Brand Insight & Effectiveness team at Trainline. We help Trainline make smarter brand and media decisions by turning marketing performance data into clear, actionable recommendations across the UK and Europe. As a Brand Insight Analyst you will be involved in driving insights into campaign performance, channel mix and audience behaviours to enable us to set an impactful brand and media strategy and deploy the right activity for our markets. You'll create focus and accountability in teams by setting clear measurement frameworks and goals, ensure we're learning as we progress through campaigns and experiments, and ensure we're feeding insights back into future planning and decision making. Ultimately, this will require a complete obsession with marketing effectiveness and ROI, drawing on a broad range of analytical techniques to unlock the most benefit from our brand spend.

As a Brand Effectiveness Analyst at Trainline, you will…

• Work as part of a small team within the wider Brand/Marketing department, you will report into the Effectiveness Lead, and support the Head of Brand Insight.
• Measure the impact of our brand and media activity across ATL, digital, social, and partnerships, helping the business understand what’s driving growth.
• Run campaign and channel effectiveness analyses, from brand tracking deep dives to creative performance insights and media mix recommendations.
• Work closely with Brand Managers, Brand Directors, and Media teams, bringing them data‑led guidance on investment, brand strategy, and campaign optimisation.
• Translate complex data into clear narratives, helping stakeholders understand “what worked, what didn’t, and what we should change.”
• Collaborate with teams such as Data Science, Finance and Research when deeper modelling or experimentation is needed.
• Spot opportunities for research, testing and optimisation, proactively shaping how we measure and learn as a brand.
• Help non-data teams understand how to use brand and marketing datasets more confidently.

Qualifications

• Experience working in media agencies, brand effectiveness teams, marketing analytics, or similar.
• A strong understanding of how ATL and digital media work, including reach, frequency, brand lift, campaign KPIs and media planning concepts.
• Hands‑on experience with brand tracking, campaign measurement, attribution, or test/control experiments.
• Data analysis & storytelling – able to translate data into a ‘so what’, and combine multiple data sources into a single narrative – including transactional data, media data, surveys, industry data etc.
• Familiarity with marketing or brand performance tools (e.g. brand trackers, MMM outputs, campaign dashboards).
• Familiarity with data visualisation tools such as Tableau or similar.
• Curiosity about consumer behaviour and brand building.
• Good organisational and project management skills.

Bonus

• Experience with MMM/econometrics.
• Quantitative research experience (segmentation, conjoint, tracking).
• Comfort with SQL.

More information Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We operate a hybrid model to work and ask that Trainliners work from the office a minimum of 60% of their time over a 12‑week period. We also have a 28‑day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: Think Big – We’re building the future of rail. Own It – We focus on every customer, partner and journey. Travel Together – We’re one team. Do Good – We make a positive impact.

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity – gender, ethnicity, sexuality, disability, nationality and diversity of thought. That’s why we’re committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it’s like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!