At a Glance
- Tasks: Lead finance for marketing teams, driving performance with strategic insights and innovative projects.
- Company: Dynamic company in London focused on growth and inclusivity.
- Benefits: Private healthcare, work from abroad policy, share purchase plans, and family-friendly benefits.
- Other info: Join a diverse team committed to innovation and excellence.
- Why this job: Shape marketing strategies and make a real impact in a fast-paced environment.
- Qualifications: Experience in finance or analytics, with a proactive attitude and strong problem-solving skills.
The predicted salary is between 70000 - 80000 £ per year.
Location: London (Hybrid)
Salary: £70-80k
Responsibilities
- Act as lead finance partner for our Growth, Engagement & Brand Marketing teams, shaping strategy with clear commercial insight and challenging thinking to drive performance.
- Own and evolve weekly marketing trading reporting, delivering fast, accurate insights that influence decision-making and maximise return on marketing & promo spend.
- Steer capital allocation decisions across brand, performance and promotional channels and markets, optimising how and where we invest, to achieve business goals.
- Enhance ROI modelling, measurement and tracking, working with Data Science and Brand Insights to understand incrementality of spend, and accurately forecast and measure returns.
- Lead innovative optimisation projects with Growth and Data Science, leveraging modelling, experimentation, customer segmentation and funnel analytics to unlock growth.
- Create high-impact narratives and presentations, distilling complex performance drivers into compelling stories on customer value, payback and long-term impact.
- Shape multi-year marketing financial plans, aligning resources to strategy and challenging teams to think bigger and bolder.
- Champion the evolution of Commercial Finance, embracing new technologies (including AI), improving ways of working and sharing best practice.
Qualifications
- We’re looking for creative big thinkers with small egos to achieve our ambitious plans.
- Bring experience in a commercial, financial or analytical role and a proactive, can-do attitude.
- Preferably worked within a digital, e-commerce, technology or retail environment, but we can flex on this given your ability to work with pace and energy within a growth environment.
- Familiar with the measurement and modelling of marketing ROI using various measurement techniques, and the calculation of customer economics metrics (paybacks, LTV : CAC ratios).
- A team player with a ‘roll your sleeves up’ attitude, you’ll be used to using your commercial awareness to think laterally and solve problems, and will have a passion for making meaning out of data.
- Ability to clearly communicate results of complex analysis to all levels of the business.
- Working independently within tight deadlines, with creative thinking to identify and enhance commercial and customer-oriented opportunities.
- Experience of modelling and forecasting, broader analytical techniques, and writing queries in SQL.
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV scheme to reduce carbon emissions
- Extra festive time off
- Excellent family-friendly benefits
We know that having a diverse team makes us better and helps us succeed. We are committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Senior Commercial Finance Manager - Marketing in London employer: Trainline International Limited
As a Senior Commercial Finance Manager in London, you'll join a dynamic team that values creativity and collaboration, driving impactful marketing strategies with clear commercial insights. Our hybrid work culture promotes flexibility and work-life balance, while our commitment to employee growth is reflected in generous benefits like private healthcare, a 2-for-1 share purchase plan, and a strong focus on diversity and inclusion. With opportunities to lead innovative projects and embrace new technologies, this role offers a meaningful path for professional development in a vibrant city.
Contact Details:
Trainline International Limited Recruitment Team
