Content Marketing Officer

Permanent Full-time

Location: Hybrid, Sale, Greater Manchester UK

Reports to: Marketing and Communications Manager

Salary: from £27,000

Line management responsibilities: No

Overview

Training Qualifications UK is the fastest-growing Awarding Organisation in the UK and a market-leading End-Point Assessment Organisation. We work with over 500 schools, colleges, universities, and training providers across the world to provide qualification certificates, endorsements, and apprenticeships to over 150,000 learners. Following expansion, a brand new and exciting opportunity has emerged in our growing Marketing and Communications Team. We are looking for a proactive and creative Content Marketing Officer to join our team. This role is perfect for a multi-format content creator who enjoys variety – one day you’ll be helping in the production of video content or writing blog posts, and the next you’ll be managing the backend of our website or creating content for a webinar. As the Content Marketing Officer, you will be the creative engine of our brand. You’ll be responsible for crafting compelling narratives across all digital and physical touchpoints, ensuring our message is consistent, engaging, and aligned with our strategic goals. From managing our social communities to maintaining our internal 'Brand Hub,' you will play a pivotal role in how TQUK is perceived by clients, learners, and the wider industry.

Key Responsibilities

• High-Impact Copywriting

• Web and Digital: Create, edit, and maintain high-quality copy for the TQUK website, working across the team to ensure that all content is SEO-optimised, on-brand, and aligned to our strategic growth goals.
• Advertising: Draft persuasive copy for advertising campaigns to drive brand awareness and conversions.
• Tone of Voice: Act as the guardian of the TQUK voice, working with the rest of the team to ensure consistency across all written communications.
• Measurement and reporting: Work across the team to measure the impact of copywriting, create reports and recommend and implement data-led decisions.

• Content Creation: Produce a dynamic mix of written, graphical, and video content tailored for platforms like LinkedIn, Instagram, and X (Twitter) and to grow our following, engagement and website traffic.
• Community Management: Monitor social channels daily, manage responses to inquiries and address any complaints with professionalism and speed, based on our standard operating procedures.
• Trend Research: Track popular social media trends and technologies, advising on how they can be used to grow TQUK’s channels.
• Measurement and reporting: Own, track and analyse key performance indicators (KPIs) to report on social growth, engagement rates, and campaign success. Make proactive recommendations based on these insights.

• Workshops: Participate in and lead creative brainstorming sessions to generate fresh content ideas for use across our website, social media platforms, and external trade press.
• Industry news and trends: Work across the team to monitor industry news and trends and use that knowledge to inform content ideas.
• Blog creation: Work with the Communications function to develop high-quality content that helps the business grow its customer base.

• Asset Creation: Work with our graphic designer to create professional sales materials, including brochures, flyers, and case studies.
• Presentation Design: Create and maintain concise, high-impact slide decks for teams across the business, predominantly sales and leadership.
• Asset Management: Manage our 'Brand Hub' SharePoint site, ensuring all content within it is accurate, up-to-date, and compliant.

Key Requirements

• Essential 1-2 years’ experience (or a relevant marketing qualification/degree) in a content marketing, copywriting, or social media role.
• Proficiency in video and graphics tools, such as Capcut, Adobe Creative Cloud (Photoshop, InDesign) or Canva.
• Proficiency in Microsoft Office Suite, particularly Word and PowerPoint.
• Experience with SharePoint and Content Management Systems (CMS), such as WordPress or Squarespace.
• Strong understanding of Social Media Management tools (e.g., Hootsuite, Sprout Social).
• Exceptional storytelling and editing skills.

Desirable

• Understanding of HubSpot and its use for content marketing and social media management.

Key Characteristics

• Excellent verbal and written communication skills.
• Accuracy and great attention to detail.
• Outstanding organisation and time management skills.
• Ability to work in a regulated environment.
• Collaborate effectively across both the team and the wider business.
• A proactive 'self-starter' attitude with the ability to innovate and proactively contribute new ideas.
• Be able to keep an eye on the bigger picture and appreciate where your role fits into the business.

Key Benefits

• Training, Qualifications & Apprenticeships.
• Company sick pay upon completion of probation.
• 25 days annual leave plus 8 days Bank Holiday (33 in total).
• Additional annual leave day each year, after 2 years of continuous service (up to 28 days).
• An extra day off to celebrate your birthday.
• Annual Loyalty Bonus.
• Annual salary review.
• Bupa healthcare benefits.
• Employee Assistance Programme (EAP).
• NEST pension.
• Cycle-to-work scheme.
• A positive and supportive working environment.
• Comprehensive onboarding.
• A workplace that supports a healthy work/life balance.

*We are an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Should you require any additional support during the recruitment process due to a disability, please contact us so we can assist you.*