Growth Manager (Love & Pies)

Do you want to be a part of this amazing journey? We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry. We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

About The Role: We are seeking a dynamic and versatile Growth Manager to join the Love & Pies team. This is a unique opportunity to take ownership of end-to-end, holistic marketing efforts - combining performance marketing, influencer campaigns, and full-funnel lifecycle initiatives. You’ll be part of a lean, agile team, executing impactful campaigns that engage our players and drive brand growth. You’ll thrive in a fast-paced, hands-on environment, be open to learning new skills, and embrace the integration of AI tools to enhance marketing performance. If you’re ready to make a significant impact in a growing team and take on a broad, exciting range of marketing responsibilities, we’d love to hear from you.

The Day to Day:

• Execute the growth strategy for Love & Pies across the full players journey from upper-funnel optimisation to user acquisition, activation, retention, and additional revenue generation.
• Optimize performance marketing efforts (both paid & organic), ASO and CRM - leveraging innovative tactics and AI-powered tools to drive efficiency and scale.
• Manage day-to-day UA operations, including campaign setup, creative briefing, performance monitoring, and reporting.
• Contribute to strategic channel mix planning and budget allocation.
• Drive influencer marketing efforts by identifying high-impact creators, managing campaigns aligned with Love & Pies’ brand and business goals, and analyzing performance.
• Develop and optimize life cycle campaigns to boost engagement and maximize lifetime value.
• Coordinate marketing campaigns and in-game events in close collaboration with cross-functional teams—aligning creative, messaging, and in-game surveys to elevate player experience.
• Deliver actionable growth insights and performance data to senior leadership, providing strategic recommendations based on key metrics and market trends.

This role is embedded within the Love & Pies team to ensure tight alignment across product and marketing, reporting directly to the Marketing Lead.

About You:

• Previous experience in gaming, mobile apps, or digital marketing agencies.
• Proven expertise in performance marketing (paid social, paid search, and UA), with hands-on experience across platforms such as Meta, Google, TikTok, and more.
• Strong understanding of product marketing and deep experience in lifecycle marketing and customer retention strategies.
• Data-driven mindset—confident in using metrics and analytics to inform decision-making and assess campaign effectiveness.
• Comfortable working with data visualisation (Tableau) and familiar with emerging AI tools.
• High attention to detail, highly organized, and proactive with a strong sense of ownership.
• Experience with tools like App Store Connect, Google Play Console, Sensor Tower, Geeklab, and any ASO or CRM platform is a plus.

Why Trailmix? As a member of our team, you’ll work in an environment where collaboration and creative energy drive everything we do. We believe that working closely with colleagues from across departments is essential to crafting the best experiences for our players. Our office is a place where ideas come together, and we work side by side to turn them into reality. Our hybrid work model combines the flexibility of remote work with the creative energy of being together in person. We work from our Kings Cross studio together three days a week — Monday, Thursday, and Friday, because we believe great games (and great teams) are built through genuine collaboration. These days are focused, energised, and designed for impact: We solve problems faster, we share ideas in the moment, we drive decisions that move us forward. This rhythm helps us deliver our best work not just for each other, but for our players. It’s how we build momentum, grow together, and stay ahead in a fast-moving industry.

Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.

Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.

Building Connections: Join us every Friday for a team lunch courtesy of Just Eat - a chance to connect and recharge for the week ahead.

Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.

Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success through tax-advantaged stock options.

Caring for Your Well-being: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.

Time to Recharge: Our generous holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas.

Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.

Celebrations: Join us for various socials and events throughout the year, from team outings to themed parties.

Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture: Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it’s vital that players see themselves represented in games, and Love & Pies, we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.