Head of Growth

At Trailmix, our players are the very reason we exist, and our mission is to create delightful spaces where millions of people can flourish. Our hit game Love & Pies, launched in September 2021, has resonated with millions worldwide, and we build free‑to‑play mobile games that are snackable yet filled with heart, humour, and stories that stick. We are a focused, highly collaborative team with a strong creative spirit. We believe the best games are made when the people behind them feel inspired, supported, and proud of their work. That’s why our values sit at the heart of how we work, shaping every decision and creative choice we make.

We win as one: Success is shared, and collaboration fuels everything we do because great games are never built solo. We are resilient by nature: We adapt and rise stronger each time because every challenge is a chance to evolve. We are powered by our players: Every choice begins with them because when our players thrive, so do we. We are kind and direct: We speak with honesty and care because clarity and compassion build the trust that makes us better. We stay curious and grow: We ask, explore, and learn because curiosity keeps our creativity alive. We decide boldly and own fully: We move with courage and conviction because great ideas only matter when we stand behind them.

Our values are what set Trailmix apart: they guide us in crafting games that are joyful, authentic, and player‑first. We’ve created a workplace where both people and players feel seen, supported, and inspired. If you’re excited by meaningful creativity, true collaboration, and making games that bring people joy, you’ll feel right at home here, too.

The Opportunity: As the Head of Growth, you will be an integral member of the Leadership Team. Along with our Game GMs, you will architect the company’s overall growth strategy, define and own our core audience metrics, and take full accountability for all investments in strategic growth initiatives to unlock long‑term competitive advantage.

The Day to Day:

• Define growth priorities across the portfolio and make strategic trade‑offs regarding where the growth budget goes and why.
• Partner with the COO and CFO on quarterly investment planning.
• Act as the central owner of audience strategy, deepening player understanding through research and translating behaviours into actionable insights across teams.
• Align closely with Game GMs on priorities, pressure‑testing assumptions, and connecting learnings across games to accelerate progress.
• Own and direct relationships with platforms, UA partners, creators, and agencies for all outside‑the‑game channels.
• Hire and develop central growth talent while setting a high‑quality bar for growth work across the studio.
• Present strategy and results to the Leadership Team and act as the external face of growth for partners and investors.

About You: Deep experience in growth, marketing, or distribution strategy within gaming or consumer subscription businesses. A strong, foundational and exemplified belief that players or users are at the centre of a great business. A strategic thinker who operates in systems, not just tactics, clearly understanding how audience, product, platforms, and investment reinforce each other. A proven track record of building or scaling player‑driven or community‑led growth systems. Highly collaborative partner who can co‑own outcomes with Game GMs while fully respecting their autonomy. A decisive leader who learns quickly from experiments, makes clear trade‑offs, and leads through clarity without micromanaging execution. The ability to confidently represent the function and articulate Trailmix’s growth approach with conviction to any audience (including the Board and external partners).

At Trailmix, we care as much about how you work as what you deliver. We believe that when people feel safe, inspired, and proud of what they do, that passion flows directly into our games, and ultimately, our players feel it. This means we’re looking for someone who:

• Builds impact through collaboration: You know the best work comes from shared perspectives and collective wins.
• Grows stronger through challenges: You adapt, stay positive, and help others find a way forward when things get messy.
• Keeps players at the heart of decisions: You design, create, and problem‑solve with empathy, knowing players are our why.
• Communicates with clarity and care: You give feedback that builds trust, and you listen openly so ideas can flourish.
• Stays curious and lifts others: You experiment, learn quickly, and share your discoveries generously, raising the bar for the whole team.
• Moves with courage and ownership: You make bold calls when it matters, and you stand by them with accountability.

Why Trailmix? As a member of our team, you’ll work in an environment where collaboration and creative energy drive everything we do. We believe that working closely with colleagues from across departments is essential to crafting the best experiences for our players. Our office is a place where ideas come together. We work side by side to turn them into reality. Our hybrid work model combines the flexibility of remote work with the creative energy of in‑person collaboration. We work from our Kings Cross studio together three days a week — Monday, Thursday, and Friday, because we believe great games (and great teams) are built through genuine collaboration. These days are focused, energised, and designed for impact:

• We solve problems faster
• We share ideas in the moment
• We drive decisions that move us forward

This rhythm helps us deliver our best work not just to each other, but also to our players. It’s how we build momentum, grow together, and stay ahead in a fast‑moving industry.

Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three‑month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.

Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.

Building Connections: Join us every Friday for a team lunch courtesy of Eat - a chance to connect and recharge for the week ahead.

Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax‑free contributions.

Unlocking Ownership: As a valued team member, you’ll have the opportunity to own a stake in our success through tax‑advantaged stock options.

Caring for Your Wellbeing: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.

Time to Recharge: Our generous holiday allowance allows you to take a well‑deserved break. You’ll enjoy 28 days of annual leave, including three company holiday days around Christmas.

Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.

Celebrations: Join us for a variety of socials and events throughout the year, from team outings to themed parties.

Setting You Up for Success: Receive a £250 work‑from‑home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture: Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We’re committed to creating an inclusive culture where everyone can flourish and feel seen. We believe it’s vital that players see themselves represented in the games they play, and in Love & Pie, we celebrate the beautiful diversity of life. The stories, characters, and relationships in our games reflect the people we are and the people we love. We’re always excited to welcome more people who share our passion for designing games that truly include everyone.