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- Tasks: Lead and coach a dynamic sales team while actively closing deals yourself.
- Company: Join TRAILD, a fast-growing SaaS company revolutionising Accounts Payable security.
- Benefits: Enjoy flexible working options and be part of a global team.
- Why this job: Make a real impact in a rapidly growing company with a supportive culture.
- Qualifications: Experience scaling a SaaS business and leading sales teams is essential.
- Other info: Final applicants will undergo a police check as permitted by law.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Company Overview
TRAILD is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable.
Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes.
Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, NetSuite, SAP BusinessOne, and IFS to help clients make their AP process more streamlined, automated and secure.
We have a rapidly growing client base, so you are about to board the rocket ship at the right time. This is an opportunity to make a real impact and with your help we can support more businesses digitise their existing operations with enhanced automation and security.
Hear how TRAILD customers speak about us here.
The Role: Want to be a part of our exciting growth journey?
We are looking for a talented, hands-on Sales Director (EMEA) who thrives in a player/coach environment. You will play a critical role in driving regional revenue growth by leading the Sales Development (SDR) and Account Executive (AE) team while also rolling up your sleeves and actively participating in the sales process as an Account Executive yourself.
You’ll coach, shadow, incentivize, and develop SDRs and AEs while personally contributing to pipeline generation and closing deals. You set the tone by doing the work, not just directing it — if your team isn’t winning, you’re not winning. Practically speaking you’ll own both the EMEA regional target, as well as an individual target within that.
The ideal candidate is someone who’s helped scale a SaaS business from $1M to $10M ARR and is hungry to do it again.
Key Responsibilities:
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Lead and scale the EMEA SDR and AE team — coach, shadow, incentivize, and support daily execution with a hands-on, lead-by-example approach.
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Actively contribute as an AE — owning pipeline, running demos, and closing deals alongside your team.
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Foster a player/coach culture — modelling what great looks like while lifting others up around you.Collaborate with marketing, product, and leadership to align on go-to-market strategy and execution.
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Report on sales performance and forecast with clarity and accuracy.
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Identify gaps and opportunities in the funnel and build repeatable processes for scale.
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Mentor team members with a strong focus on leadership development and long-term career growth.
Qualifications & Experience
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Experience scaling a SaaS business from ~$1M to ~$10M ARR, ideally in EMEA markets, with the UK and Ireland being the primary markets in which you’ve driven success
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Proven success as a team lead or frontline sales leader in a high-growth tech environment.
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A natural player/coach — capable of doing the job at a high level while coaching others to do the same.
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Deep understanding of outbound SaaS sales, SDR/AE collaboration, and CRM workflows.
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High ownership mindset with a "my team's success is my success" approach.
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Strong collaborator with an attitude embracing growth, hands-on execution, adaptability, and the scale-up spirit.
The Perks of Working at TRAILD
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Flexibility: we offer a range of remote, hybrid and flexible working options.
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Global team: we are growing across APAC, North America and EMEA and have team all across the globe.
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We are growing at an exponential rate, this is an opportunity to get involved with a true rocketship with all the excitement and opportunities that comes with it
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Our team genuinely loves working at TRAILD: we scored a 78 on our 2025 eNPS survey.
Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
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EMEA Sales Director - United Kingdom employer: Traild Pty
Contact Detail:
Traild Pty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Sales Director - United Kingdom
✨Tip Number 1
Familiarise yourself with TRAILD's software and its integration capabilities with ERP systems. Understanding how our product streamlines Accounts Payable will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of TRAILD on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be a game-changer during your interview.
✨Tip Number 3
Prepare to discuss specific strategies you've used to scale SaaS businesses in the past. Highlighting your experience in driving revenue growth and leading teams will resonate well with the hiring managers.
✨Tip Number 4
Showcase your player/coach mentality by preparing examples of how you've successfully mentored team members while achieving your own sales targets. This aligns perfectly with the role's expectations and will set you apart from other candidates.
We think you need these skills to ace EMEA Sales Director - United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in scaling SaaS businesses, particularly any achievements related to revenue growth from $1M to $10M ARR. Use specific metrics and examples to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your hands-on approach as a player/coach aligns with TRAILD's culture and how you can contribute to their growth journey.
Showcase Leadership Skills: Emphasise your leadership experience in high-growth tech environments. Provide examples of how you've mentored team members and fostered a collaborative culture, which is crucial for the Sales Director role.
Highlight Collaboration Experience: Mention any past experiences where you collaborated with marketing, product, or leadership teams to align on go-to-market strategies. This will show that you understand the importance of cross-functional teamwork in driving sales success.
How to prepare for a job interview at Traild Pty
✨Showcase Your SaaS Experience
Make sure to highlight your experience in scaling a SaaS business, especially if you've helped grow revenue from $1M to $10M ARR. Be prepared to discuss specific strategies you implemented and the results achieved.
✨Demonstrate Leadership Skills
As a Sales Director, you'll need to lead by example. Share examples of how you've coached and developed teams in the past, focusing on your player/coach approach and how it has positively impacted team performance.
✨Understand the Market
Familiarise yourself with the EMEA market, particularly the UK and Ireland. Be ready to discuss market trends, challenges, and opportunities that could affect TRAILD's growth and how you plan to navigate them.
✨Prepare for Collaboration Questions
Since collaboration with marketing, product, and leadership is key, think of examples where you've successfully worked across departments. Be ready to explain how you align sales strategies with broader company goals.