District Sales Manager, Business Development (1225) in Surrey

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!

Our core values:

• Integrity – We do what’s right, even when no one is looking.
• Improvement – We do it well. Then we do it better.
• Caring – We put ourselves in others’ shoes.
• Authenticity – We like people, not pretense.
• Determination – We kick down walls.

Are you a strategic leader with a passion for building strong teams and driving growth? Do you thrive in fast-paced environments where collaboration and execution matter? Trail Appliances is looking for a District Sales Manager, Business Development to lead and expand our Multi-Family Builder Sales team across BC. Reporting directly to the Director of Sales, you’ll combine hands-on leadership with disciplined sales execution—overseeing team performance, implementing structured processes, and partnering across departments to deliver exceptional client experiences and achieve ambitious business goals.

As the District Sales Manager, Multi Family Builder Business Development, you will:

• Lead and drive business development for a team of Builder KAMs, setting clear expectations for performance, accountability, and service excellence.
• Create and establish standardized sales processes, workflows, and best practices across the region, including quarterly sales reviews with each KAM, and bi-annual supplier learning sessions.
• Manage and elevate team performance through regular coaching, one-on-ones, performance reviews, and individual development planning.
• Analyze sales activity, pipeline health, margins, forecasting accuracy, and regional performance against budget, leading quarterly business reviews with KAMs to drive accountability and target achievement.
• Partner with the Director of Multi Family Builder Sales to lead recruitment, onboarding, training, and retention initiatives, including the development of the KAM onboarding program.
• Drive consistent ERP usage and data integrity to support accurate reporting, forecasting, and decision-making.
• Oversee quoting, pricing, and contract execution in partnership with the Manager of Service Operations and Contract Manager ensuring accuracy, consistency, and profitability.
• Manage KAM’s expense budgeting based on strategic market opportunities.
• Lead and support the resolution of escalated client, operational, and credit-related issues.
• Collaborate with operations, delivery, installation, and client service teams to ensure seamless project execution.
• Co-facilitate annual sales meeting with Director of Multi Family Builder Sales and contribute to regional sales planning and execution.
• Communicate critical information proactively to internal teams and, when required, to clients.
• Execute on Strategic Annual Sales Plan as directed by Director of Multi Family Builder Sales.

To be successful in this role, you have:

• Proven experience managing and coaching sales teams in a residential construction or complex B2B environment.
• Strong leadership, performance management, and employee development capabilities with a proven track record of driving results through team.
• The demonstrated ability to implement and enforce structured sales processes.
• A high level of business acumen with strong analytical and decision-making skills.
• Experience working with CRM systems, sales reporting, and forecasting tools.
• Excellent communication, organizational, and interpersonal skills.
• The ability to manage multiple priorities and deliver results within established deadlines.
• Bonus points if you have experience within the appliance, developer, or construction supply industry.
• Prior responsibility for building and leading regional sales teams, with accountability for targets and performance.
• Exposure to change management or sales process transformation initiatives.
• Experience partnering cross-functionally in matrixed organizations.
• Post-secondary education in business, sales, or a related field.

Who you'll work with:

• Director of Multi Family Builder Sales.
• Management team supporting KAMs and PCs.
• Operations, logistics, delivery, and client service teams.
• Builders, developers, installers, and other industry professionals.
• Supplier and vendor partners.

Work Environment:

• Office-based with regular in-field presence across the Lower Mainland.
• Standard full-time work schedule with flexibility based on business needs.
• Evening and weekend industry events as required.
• Moderate regional travel required for team support, client meetings, and site visits.

Why Join Trail:

• Competitive salary.
• Extended Health Benefits.
• PPE Allowance.
• Generous employee discounts.
• Career Development Opportunities.
• Employee Recognition Program.
• Company events.
• Corporate Volunteer Program.
• Fun and dynamic work environment where your strengths and personality shine!

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.