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- Tasks: Lead sales strategy and drive revenue growth in the iGaming affiliate sector.
- Company: Traffic Label, a fast-growing performance marketing company in the iGaming industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for international travel.
- Other info: Exciting opportunity for career growth in a rapidly expanding market.
- Why this job: Join a dynamic team and shape the future of iGaming partnerships.
- Qualifications: Proven experience in iGaming affiliate sales and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK-based (hybrid) with occasional international travel
About Traffic Label
Traffic Label is a performance marketing company operating at scale in the global iGaming industry. As a multi-channel affiliate, we deliver high‑converting traffic to casino and sportsbook brands across key markets, including the UK, Germany, and Canada—through a blend of email, SEO, PPC, and our proprietary VIP network, Club Lucky. With ambitious plans for expansion and innovation, we’re growing fast—and we’re looking for a commercially sharp and operationally strong Head of Sales to help lead the way.
The Role
As Head of Sales, you will take full ownership of our commercial partner strategy—driving revenue across our core channels and territories while scaling our impact in new markets. Leading a growing sales team, you'll be responsible not just for results, but also for the development of people, processes, and partnerships. Reporting directly to the Chief Operating Officer, you'll play a central role in how we grow, who we partner with, and how we deliver performance.
Key Responsibilities
- Define and deliver the affiliate sales strategy to achieve revenue and market growth targets
- Manage, coach, and develop a team consisting of a Senior Affiliate Manager and six general Affiliate Managers across the UK and Ukraine
- Build, implement, and continuously improve internal sales processes for onboarding, reporting, and partner management
- Establish and grow commercial relationships with online casino and sportsbook operators, negotiating CPA, RevShare, and hybrid deals
- Work closely with the marketing team to ensure the right partners are promoted in the right channels at the right time
- Collaborate with traffic teams (Email, SEO, PPC, VIP) to align commercial strategy with performance and inventory
- Lead strategic expansion into new markets and adapt the sales approach to regional needs
- Provide regular, data‑driven performance reporting and forecasting to the COO and senior leadership
- Monitor industry developments, competitor movements, and regulatory changes affecting the affiliate landscape
What We’re Looking For
- A proven background in iGaming affiliate sales, preferably with direct experience as a publisher or operator partner manager.
- Demonstrable success in leading and developing junior teams, with a hands‑on leadership style and commitment to growth.
- Strong operational mindset—able to design and enforce scalable processes in a fast‑paced commercial setting.
- Outstanding commercial acumen and a strong network within the casino and sportsbook sector.
- Highly collaborative, with the ability to work cross‑functionally with marketing, performance, and analytics teams.
- Comfortable balancing strategy with day‑to‑day execution—driven by data and motivated by results.
Head of Sales - iGaming Affiliate Leadership · St Albans, UK · employer: Traffic Label Limited
Contact Detail:
Traffic Label Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - iGaming Affiliate Leadership · St Albans, UK ·
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the iGaming space. You never know who might be looking for someone just like you!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about affiliate sales and engage with posts from companies you're interested in. This can help you get noticed by hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in driving revenue and building partnerships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Sales - iGaming Affiliate Leadership · St Albans, UK ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your experience in iGaming affiliate sales and any leadership roles you've had. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this position. Share specific examples of your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Commercial Acumen: We’re looking for someone with strong commercial skills, so don’t hold back! Include details about your experience negotiating deals and building partnerships in the iGaming sector. This will help us see your potential impact on our growth.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Traffic Label Limited
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends and developments in the iGaming industry. Understand the key players, market dynamics, and regulatory changes that could impact Traffic Label's operations. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past, especially in sales or affiliate management. Be ready to discuss your hands-on leadership style and how you've developed junior team members. Highlight specific achievements that demonstrate your ability to drive results and foster growth.
✨Align with Their Vision
Familiarise yourself with Traffic Label's commercial partner strategy and their approach to scaling in new markets. Think about how your experience aligns with their goals and be prepared to share your ideas on how you can contribute to their ambitious plans for expansion and innovation.
✨Data-Driven Decision Making
Since the role involves performance reporting and forecasting, be ready to discuss how you've used data to inform your sales strategies in the past. Bring examples of how you've monitored industry developments and competitor movements to adapt your approach, showcasing your operational mindset and commercial acumen.