At a Glance
- Tasks: Lead sales strategy and drive revenue in the iGaming affiliate sector.
- Company: Traffic Label, a fast-growing performance marketing company in iGaming.
- Benefits: Hybrid work model, competitive salary, and opportunities for international travel.
- Other info: Fast-paced environment with strong growth potential and collaborative culture.
- Why this job: Join a dynamic team and shape the future of iGaming partnerships.
- Qualifications: Proven experience in iGaming affiliate sales and team leadership.
The predicted salary is between 60000 - 80000 € per year.
Location: UK-based (hybrid) with occasional international travel
About Traffic Label
Traffic Label is a performance marketing company operating at scale in the global iGaming industry. As a multi-channel affiliate, we deliver high‐converting traffic to casino and sportsbook brands across key markets, including the UK, Germany, and Canada—through a blend of email, SEO, PPC, and our proprietary VIP network, Club Lucky. With ambitious plans for expansion and innovation, we're growing fast—and we're looking for a commercially sharp and operationally strong Head of Sales to help lead the way.
The Role
As Head of Sales, you will take full ownership of our commercial partner strategy—driving revenue across our core channels and territories while scaling our impact in new markets. Leading a growing sales team, you'll be responsible not just for results, but also for the development of people, processes, and partnerships. Reporting directly to the Chief Operating Officer, you'll play a central role in how we grow, who we partner with, and how we deliver performance.
Key Responsibilities
- Define and deliver the affiliate sales strategy to achieve revenue and market growth targets
- Manage, coach, and develop a team consisting of a Senior Affiliate Manager and six general Affiliate Managers across the UK and Ukraine
- Build, implement, and continuously improve internal sales processes for onboarding, reporting, and partner management
- Establish and grow commercial relationships with online casino and sportsbook operators, negotiating CPA, RevShare, and hybrid deals
- Work closely with the marketing team to ensure the right partners are promoted in the right channels at the right time
- Collaborate with traffic teams (Email, SEO, PPC, VIP) to align commercial strategy with performance and inventory
- Lead strategic expansion into new markets and adapt the sales approach to regional needs
- Provide regular, data‐driven performance reporting and forecasting to the COO and senior leadership
- Monitor industry developments, competitor movements, and regulatory changes affecting the affiliate landscape
What We're Looking For
- A proven background in iGaming affiliate sales, preferably with direct experience as a publisher or operator partner manager.
- Demonstrable success in leading and developing junior teams, with a hands‐on leadership style and commitment to growth.
- Strong operational mindset—able to design and enforce scalable processes in a fast‐paced commercial setting.
- Outstanding commercial acumen and a strong network within the casino and sportsbook sector.
- Highly collaborative, with the ability to work cross‐functionally with marketing, performance, and analytics teams.
- Comfortable balancing strategy with day‐to‐day execution—driven by data and motivated by results.
Head of Sales - iGaming Affiliate Leadership · St Albans, UK · in London employer: Traffic Label Limited
Traffic Label is an exceptional employer, offering a dynamic work environment in the thriving iGaming industry. With a strong focus on employee development and a collaborative culture, team members are encouraged to grow their skills while contributing to innovative strategies that drive success. The hybrid working model based in St Albans, combined with opportunities for international travel, ensures a balanced and enriching experience for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales - iGaming Affiliate Leadership · St Albans, UK · in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your achievements in sales and team leadership. Use specific examples that demonstrate your commercial acumen and operational mindset.
✨Tip Number 3
Research is key! Before any interview, dive deep into the company’s background, their affiliate strategies, and recent news. This will not only impress them but also help you tailor your responses to show how you can drive revenue and growth.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. By applying directly, you’ll ensure your application gets the attention it deserves, and you’ll be one step closer to joining our dynamic team.
We think you need these skills to ace Head of Sales - iGaming Affiliate Leadership · St Albans, UK · in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Sales in iGaming. Highlight your experience in affiliate sales and any leadership roles you've had. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the iGaming industry and how you can drive revenue growth. Be sure to mention specific achievements that demonstrate your commercial acumen.
Showcase Your Leadership Style:We’re looking for someone who can lead and develop a team. In your application, share examples of how you've successfully managed teams in the past. We want to know how you inspire growth and collaboration!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Traffic Label Limited
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends and developments in the iGaming industry. Understand the key players, market dynamics, and regulatory changes. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your hands-on leadership style and how you've developed junior team members. Be ready to discuss specific strategies you've implemented to drive sales and improve processes.
✨Demonstrate Commercial Acumen
Be prepared to discuss your experience with negotiating deals, such as CPA and RevShare agreements. Share insights on how you've built and maintained commercial relationships in the past, especially within the casino and sportsbook sectors.
✨Align with Their Vision
Research Traffic Label's current strategies and goals. Think about how your skills and experiences align with their ambitions for expansion and innovation. Show them that you’re not just a fit for the role, but also a perfect match for their company culture and future plans.
