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For Companies At a Glance
- Tasks: Lead marketing strategy for innovative gaming brands and drive growth across multiple channels.
- Company: Join Traffic Label and Sway Gaming, reshaping digital entertainment in a fast-paced environment.
- Benefits: Enjoy competitive salary, performance bonuses, and a dynamic remote working culture.
- Why this job: Make a real impact in the iGaming industry while leading a passionate team.
- Qualifications: Proven experience in senior marketing roles within iGaming or related sectors.
- Other info: Ideal for entrepreneurial leaders eager to scale brands and innovate.
The predicted salary is between 72000 - 108000 £ per year.
Location: London (Hybrid/Flexible)
Company: Traffic Label & Sway Gaming
About Us
Traffic Label and Sway Gaming are dynamic, fast-growth businesses operating in the iGaming and online casino space. Together, we’re reshaping digital entertainment through data-driven acquisition, engaging brand experiences, and next-generation gaming platforms. We’re driven by innovation, collaboration, and the passion to scale global brands that delight users and lead the market.
The Role
We are seeking an experienced, entrepreneurial Group Chief Marketing Officer (CMO) to lead marketing across both Traffic Label and Sway Gaming. This is a senior leadership role responsible for defining and executing our group-wide marketing strategy, driving growth across multiple brands, and building world-class performance marketing systems. This role is ideal for a startup-minded leader from the iGaming, sports betting, casino, or affiliate sectors who thrives on building teams, scaling customer acquisition, and developing brands from the ground up.
Key Responsibilities
- Develop and lead a unified marketing strategy across Traffic Label and Sway Gaming.
- Own full-funnel marketing — from strategy to execution — across performance, brand, content, and product marketing.
- Oversee all acquisition channels including SEO, PPC, affiliate, display, programmatic, and social.
- Build and mentor a high-performing marketing team and establish best-in-class marketing operations.
- Collaborate with the leadership team on commercial strategy, partnerships, and new brand launches.
- Lead data-driven decision-making, ensuring marketing performance is measurable, optimised, and tightly aligned with business KPIs.
- Manage marketing budgets effectively, ensuring maximum ROI.
- Stay ahead of industry trends, technologies, and regulatory environments within the iGaming space.
Required Experience
- Proven track record in a senior marketing role within iGaming, online casino, sports betting, or a related industry.
- Experience in a startup or scale-up environment, ideally launching or growing iGaming brands.
- Strong expertise across performance marketing channels and digital customer acquisition.
- Strategic storyteller with hands‑on understanding of creative direction and brand positioning.
- Data‑first mindset with experience in using analytics to drive decision‑making.
- Strong leadership, communication, and cross‑functional collaboration skills.
Desired Attributes
- Entrepreneurial, proactive, and comfortable in a fast‑paced, evolving industry.
- Passionate about gaming, innovation, and digital marketing trends.
- Track record of scaling marketing operations and teams internationally.
- Experience working across multiple brands or business units.
Benefits
- Competitive salary and performance‑based bonuses.
- Opportunity to lead marketing strategy for high‑growth gaming brands.
- Dynamic, innovative team culture with entrepreneurial spirit.
- Remote working model available for the right candidate.
Group Chief Marketing Officer (CMO) Traffic Label · Remote Europe · in London employer: Traffic Label Limited
Contact Detail:
Traffic Label Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Chief Marketing Officer (CMO) Traffic Label · Remote Europe · in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is a great way for us to see your creativity and strategic thinking in action.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brands, marketing strategies, and recent news. This will help you tailor your responses and show us you’re genuinely interested in joining our team.
✨Tip Number 4
Don’t hesitate to apply through our website! We love seeing passionate candidates who are eager to join us. Make sure to highlight your entrepreneurial spirit and experience in the iGaming space when you do.
We think you need these skills to ace Group Chief Marketing Officer (CMO) Traffic Label · Remote Europe · in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the iGaming industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about shaping the future of digital entertainment with us.
Tailor Your Experience: Make sure to highlight your relevant experience in your application. We’re looking for someone who has a proven track record in marketing within the iGaming or related sectors, so don’t be shy about showcasing your achievements and how they align with our needs.
Be Data-Driven: Since we value a data-first mindset, include examples of how you've used analytics to drive marketing decisions in your previous roles. This will show us that you understand the importance of measurable performance and can bring that expertise to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead marketing at Traffic Label and Sway Gaming.
How to prepare for a job interview at Traffic Label Limited
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends and technologies in the iGaming and online casino space. Being able to discuss industry specifics will show that you're not just a marketing whiz but also someone who understands the unique challenges and opportunities in this sector.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and mentored high-performing teams in the past. This role is all about leadership, so be ready to share your experiences in scaling teams and driving performance across multiple brands.
✨Data-Driven Decision Making
Be prepared to discuss how you've used analytics to inform your marketing strategies. Highlight specific instances where data has led to measurable improvements in performance, as this aligns perfectly with their focus on data-driven marketing.
✨Craft Your Strategic Story
Think about how you can present your career journey as a strategic narrative. They’re looking for a strategic storyteller, so weave in your experiences with brand positioning and creative direction to demonstrate your fit for the role.
