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For Companies At a Glance
- Tasks: Lead marketing strategy for innovative gaming brands and drive growth across multiple channels.
- Company: Join a dynamic team at Traffic Label and Sway Gaming, reshaping digital entertainment.
- Benefits: Competitive salary, performance bonuses, and flexible remote working options.
- Why this job: Be at the forefront of gaming innovation and make a real impact in a fast-paced industry.
- Qualifications: Proven experience in senior marketing roles within iGaming or related sectors.
- Other info: Collaborative culture with opportunities for international growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid/Flexible)
Company: Traffic Label & Sway Gaming
About Us
Traffic Label and Sway Gaming are dynamic, fast-growth businesses operating in the iGaming and online casino space. Together, we’re reshaping digital entertainment through data-driven acquisition, engaging brand experiences, and next-generation gaming platforms. We’re driven by innovation, collaboration, and the passion to scale global brands that delight users and lead the market.
The Role
We are seeking an experienced, entrepreneurial Group Chief Marketing Officer (CMO) to lead marketing across both Traffic Label and Sway Gaming. This is a senior leadership role responsible for defining and executing our group-wide marketing strategy, driving growth across multiple brands, and building world-class performance marketing systems. This role is ideal for a startup-minded leader from the iGaming, sports betting, casino, or affiliate sectors who thrives on building teams, scaling customer acquisition, and developing brands from the ground up.
Key Responsibilities
- Develop and lead a unified marketing strategy across Traffic Label and Sway Gaming.
- Own full-funnel marketing — from strategy to execution — across performance, brand, content, and product marketing.
- Oversee all acquisition channels including SEO, PPC, affiliate, display, programmatic, and social.
- Build and mentor a high-performing marketing team and establish best-in-class marketing operations.
- Collaborate with the leadership team on commercial strategy, partnerships, and new brand launches.
- Lead data-driven decision-making, ensuring marketing performance is measurable, optimised, and tightly aligned with business KPIs.
- Manage marketing budgets effectively, ensuring maximum ROI.
- Stay ahead of industry trends, technologies, and regulatory environments within the iGaming space.
Required Experience
- Proven track record in a senior marketing role within iGaming, online casino, sports betting, or a related industry.
- Experience in a startup or scale-up environment, ideally launching or growing iGaming brands.
- Strong expertise across performance marketing channels and digital customer acquisition.
- Strategic storyteller with hands-on understanding of creative direction and brand positioning.
- Data-first mindset with experience in using analytics to drive decision-making.
- Strong leadership, communication, and cross-functional collaboration skills.
Desired Attributes
- Entrepreneurial, proactive, and comfortable in a fast-paced, evolving industry.
- Passionate about gaming, innovation, and digital marketing trends.
- Track record of scaling marketing operations and teams internationally.
- Experience working across multiple brands or business units.
Benefits
- Competitive salary and performance-based bonuses.
- Opportunity to lead marketing strategy for high-growth gaming brands.
- Dynamic, innovative team culture with entrepreneurial spirit.
- Remote working model available for the right candidate.
Group Chief Marketing Officer (CMO) Traffic Label · Remote Europe · employer: Traffic Label Limited
Contact Detail:
Traffic Label Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Chief Marketing Officer (CMO) Traffic Label · Remote Europe ·
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming and online casino space, especially those who work at Traffic Label or Sway Gaming. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies showcasing your past marketing successes. When you get the chance to chat with the hiring team, let them see how you’ve driven growth and built brands.
✨Tip Number 3
Stay updated on industry trends! Read up on the latest in iGaming and digital marketing. Being able to discuss current trends during interviews shows you’re passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our dynamic team at Traffic Label and Sway Gaming.
We think you need these skills to ace Group Chief Marketing Officer (CMO) Traffic Label · Remote Europe ·
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming and digital marketing shine through. We want to see that you’re not just experienced but genuinely excited about the industry and the role!
Tailor Your Experience: Make sure to highlight your relevant experience in iGaming or related sectors. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at Traffic Label and Sway Gaming.
Be Data-Driven: Since we thrive on data-driven decision-making, include specific examples of how you've used analytics to drive marketing success in your previous roles. Numbers speak volumes, so don’t shy away from sharing them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our dynamic team!
How to prepare for a job interview at Traffic Label Limited
✨Know Your Stuff
Before the interview, dive deep into Traffic Label and Sway Gaming. Understand their brands, marketing strategies, and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Leadership Skills
As a CMO, leadership is key. Prepare examples of how you've built and mentored teams in the past. Highlight specific instances where your leadership directly contributed to growth or innovation in previous roles.
✨Be Data-Driven
Since this role requires a data-first mindset, come prepared with metrics and analytics from your past experiences. Discuss how you've used data to drive marketing decisions and optimise performance, as this will resonate well with their focus on measurable outcomes.
✨Stay Ahead of Trends
The iGaming industry is fast-paced and ever-evolving. Be ready to discuss current trends, technologies, and regulatory changes. Showing that you're proactive about staying informed will demonstrate your passion for the industry and your readiness to lead in it.