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- Tasks: Support email deliverability initiatives and optimise campaigns with a focus on performance tracking.
- Company: Traffic Label Limited is a dynamic company in the advertising and gambling sectors, driving innovation.
- Benefits: Enjoy a full-time role with opportunities for mentorship and skill development in a collaborative environment.
- Why this job: Advance your email marketing skills while working on impactful projects in a fast-paced setting.
- Qualifications: 12 months of email marketing experience; familiarity with deliverability concepts and tools is a plus.
- Other info: Ideal for proactive learners ready to take their marketing career to the next level.
The predicted salary is between 28800 - 43200 £ per year.
Here at Traffic Label we are looking for a proactive and detail-oriented Email Performance Assistant to support the daily execution and optimisation of our email deliverability initiatives. Reporting to the Email Deliverability Specialist, this role is perfect for candidates with a solid grounding in email marketing who want to advance their expertise in deliverability and sender reputation management.
Key Responsibilities
- IP Management: Assist in managing and warming up over 50 dedicated IP addresses across multiple email platforms.
- Sender Certification: Support the setup, submission, and ongoing maintenance of sender certification processes, with a focus on Return Path (Validity Sender Certification).
- Campaign Execution: Collaborate on email campaign strategy from a deliverability perspective, including template creation, audience segmentation, and data hygiene.
- Monitoring & Troubleshooting: Work closely with the Email Deliverability Lead to monitor deliverability and troubleshoot issues as they arise.
- Cross-Functional Coordination: Liaise with developers and designers to ensure websites and landing pages adhere to email best practices.
- Performance Tracking: Utilise Everest or similar tools to monitor inbox placement, engagement metrics, and sender reputation.
- Reporting: Analyse and report on key performance indicators such as open rates, click rates, and bounce rates.
- Documentation: Maintain up-to-date records of domain/IP configurations, email authentication, and warm-up progress.
- Industry Awareness: Stay informed on email industry trends, ISP policy updates, and deliverability best practices.
Ideal Candidate Profile
- Experience: At least 12 months in email marketing, preferably in a fast-paced or high-volume environment.
- Technical Skills: Hands-on experience with campaign management, including content creation, layout, CRM/data segmentation, and performance analysis (12 months experience using analytic tools such as Looker or PowerBI desirable). Familiarity with deliverability concepts such as authentication, spam traps, blocklists, and engagement metrics. Previous use of major ESPs (Dotdigital, Adestra, SendGrid preferred). Exposure to Return Path (Validity) sender certification is highly desirable. Experience with deliverability tools/platforms (Everest, Postmaster Tools) is an advantage. Understanding of sender reputation and inbox placement principles. Knowledge of DNS configuration (SPF, DKIM, DMARC) and IP/domain warm-up strategies is a plus. Broader digital marketing knowledge (SEO, PPC, social) is beneficial. Familiarity with GDPR and PECR an advantage.
- Personal Attributes: Highly organised with exceptional attention to detail. Eager to learn and develop under expert mentorship. Proactive, reliable, and collaborative team player.
Ready to take the next step in your marketing career? Apply now and help us shape the future of our industry!
Email Performance Assistant employer: Traffic Label Limited
Contact Detail:
Traffic Label Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Performance Assistant
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Everest and major ESPs like Dotdigital or SendGrid. Having hands-on experience with these platforms will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Stay updated on email marketing trends and best practices, especially around deliverability and sender reputation management. This knowledge will help you engage in meaningful conversations during interviews and show your genuine interest in the field.
✨Tip Number 3
Network with professionals in the email marketing space, particularly those who have experience with deliverability tools. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 4
Prepare to discuss specific examples of your past work in email marketing, focusing on metrics like open rates and click rates. Being able to quantify your contributions will make a strong impression and highlight your analytical skills.
We think you need these skills to ace Email Performance Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, especially any hands-on work with campaign management and deliverability concepts. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Email Performance Assistant position. Mention specific experiences that align with the responsibilities listed, such as managing IP addresses or working with email certification processes.
Showcase Technical Skills: Emphasise your technical skills related to email marketing tools and platforms. If you have experience with tools like Looker, PowerBI, or Everest, make sure to include this information prominently in your application.
Highlight Personal Attributes: Since the ideal candidate is described as highly organised and detail-oriented, provide examples in your application that showcase these traits. Mention any collaborative projects or situations where you demonstrated proactivity and reliability.
How to prepare for a job interview at Traffic Label Limited
✨Show Your Email Marketing Knowledge
Make sure to brush up on your email marketing fundamentals. Be prepared to discuss your previous experiences, especially any hands-on work with campaign management and deliverability concepts. Highlight specific tools you've used, like Looker or PowerBI, to demonstrate your analytical skills.
✨Understand Deliverability Metrics
Familiarise yourself with key performance indicators such as open rates, click rates, and bounce rates. During the interview, be ready to explain how you would monitor and improve these metrics, showcasing your understanding of sender reputation and inbox placement principles.
✨Demonstrate Technical Skills
Since the role involves technical aspects like DNS configuration and IP management, be prepared to discuss your experience with these areas. If you've worked with major ESPs or deliverability tools, share specific examples of how you contributed to successful campaigns.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's email strategies and challenges they face in deliverability. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals. It also demonstrates your proactive nature, which is a key attribute they're looking for.
