At a Glance
- Tasks: Support CRM strategy to enhance customer loyalty and engagement across ticketing assets.
- Company: Join Trafalgar Entertainment, a leader in live entertainment with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Fast-paced environment with a commitment to diversity and inclusion.
- Why this job: Be part of a dynamic team driving customer experiences in the exciting world of live events.
- Qualifications: Experience with CRM systems and a passion for data-driven marketing.
The predicted salary is between 30000 - 40000 £ per year.
Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live entertainment business focused on new productions, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. Trafalgar Entertainment’s largest shareholder is Barings Alternative Investment which operates as a subsidiary of MassMutual Holding LLC with assets under management of USD 771bn.
Before Trafalgar Entertainment, Howard and Rosemary built from scratch and ran for its first 25 years, one of the world’s largest and most successful live theatre businesses – the Ambassador Theatre Group Ltd (ATG). Trafalgar Theatres operates the UK’s largest specialist regional theatre portfolio with 12 theatres currently, in addition to the Trafalgar Theatre in London, Theatre Royal Sydney and will open the ground‑breaking Olympia Theatre as part of the £1.3bn Olympia development.
ABOUT TRAFALGAR TICKETS
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world‑class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
ABOUT THIS ROLE
Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.
KEY RESPONSIBILITIES
- As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
- Driving loyalty and lifetime value from the existing customer‑base by providing a data‑driven marketing approach.
- Provide full end‑to‑end marketing campaign management and delivery for our digital‑first ticket agent brands, working with both internal and external teams.
- Coordinate digital campaigns for the UK regional venues.
- For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
- Through highly personalised communication, mostly via direct marketing channels, like email, the setup and analysis of marketing campaigns including automations.
- A deep understanding of customer segmentation approaches in the support of the marketing function to deliver effective customer/profile targeting.
- Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
- Working alongside the CRM Analyst to support the analysis of marketing campaigns and CRM strategy, sharing data‑driven insight reports with stakeholders.
- Delve into the data to uncover customer and performance insights.
- Day‑to‑day running of our CRM systems.
- Support the administration and development of any membership schemes.
- Maintain the processes and toolkits to empower the centralised campaign program for our UK regional venues and agency brands.
- Always acting in accordance with Trafalgar Entertainment’s values and ethics.
- Any other ad‑hoc duties as required.
ABOUT YOU
- You have a minimum of 12 months experience with a CRM system.
- Knowledge of customer personalisation and dynamic content to drive relevancy and results.
- You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
- You have experience of delivering excellent customer experience across channels.
- Able to adapt to a fast‑paced environment.
- Very well organised and good with time management.
- Experience working collaboratively within a team and across multiple departments.
WHAT WE OFFER YOU
Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are curious, courageous and ambitious, empowering people to challenge and innovate in pursuit of excellence. We offer competitive remuneration and benefits package.
Marketing Executive employer: Trafalgar Tickets
Trafalgar Entertainment is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration within the live entertainment industry. With a commitment to employee growth and inclusivity, we provide competitive remuneration and a supportive environment where innovative ideas are encouraged. Join us in our dynamic London location, where you can be part of a leading ticketing service that welcomes millions of patrons annually, ensuring your contributions make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trafalgar Tickets and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trafalgar Tickets are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trafalgar Tickets on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trafalgar Tickets. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trafalgar Tickets. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trafalgar Tickets:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trafalgar Tickets’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trafalgar Tickets
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trafalgar Tickets will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trafalgar Tickets, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
