Senior Fundraiser

Salary: £34,582 - £38,425 per annum, plus location or homeworking allowances if applicable

Contract: full-time, permanent

Location: Office, hybrid or home working options available. Preference for hybrid working with at least one day per week in the London office. Some travel required to support major mass participation events (approx. 3 times per year, e.g. London Marathon).

Charity People is delighted to be partnering with a national charity to recruit for their next Senior Fundraiser to join their Mass Participation Team. Within the Fundraising and Engagement directorate, the Mass Participation Team plays a key role in inspiring thousands of supporters to take part in events and activities that raise vital funds, strengthen supporter relationships, and help drive long-term sustainable income. This is an exciting opportunity to shape and grow two of the charity’s high-potential fundraising areas: the DIY Fundraising programme and a nationwide schools’ campaign.

As Senior Fundraiser, you will lead on a portfolio of mass participation fundraising initiatives, using your project management strengths to drive income, enhance supporter experience, and deliver high-quality campaigns at scale. A significant part of your role will be owning and developing the DIY fundraising programme—supporting hundreds of individuals each year who choose to fundraise in their own way, whether through workplace bake sales, personal challenges or large-scale activities. You’ll review and streamline user journeys, improve efficiency across supporter touchpoints, and use data-driven insight to strengthen engagement and fundraising performance. You will also project manage a new virtual fundraising product for schools. Working closely with the Schools Fundraising Manager, you will coordinate the campaign’s full lifecycle—from planning, budgeting and marketing, to delivery, evaluation and future innovation. This is a fantastic opportunity for someone who thrives in a dynamic, insight-led environment and enjoys creating excellent supporter experiences at scale.

Your key responsibilities:

• Project manage DIY fundraising and schools fundraising activities to meet agreed income and participation targets
• Lead on acquisition and stewardship for DIY fundraisers, ensuring excellent supporter experience across mass, workplace and school audiences
• Project manage the schools challenge from planning to delivery, evaluation and continuous improvement
• Use data-led insight to analyse campaign performance and implement improvements to supporter journeys and campaign efficiency
• Develop new activity ideas and improve existing offers to increase participation, remittance rates and overall income
• Manage campaign budgets, timelines and stakeholder relationships effectively
• Work collaboratively with colleagues across the Mass Participation Team and wider Engagement and Fundraising directorate
• Build and maintain effective relationships with external suppliers, partners and supporters

What you’ll bring:

• Strong project management skills
• Experience delivering fundraising campaigns, events or mass-audience marketing activity
• Excellent communication skills
• Experience delivering high-quality supporter or customer experiences
• Confident working with data to inform decisions, improve performance and support recommendations
• Strong budget management skills, with the ability to track, report and plan confidently
• Creative, proactive and comfortable identifying opportunities for improvement
• Experience managing external suppliers and agencies

How to Apply

Please send your CV and cover letter to philippa@charitypeople.co.uk. The closing date is 15th February. Interview date TBC. We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform us if you require any assistance or adjustment to help ensure the application process works for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.