At a Glance
- Tasks: Lead the marketing function and develop innovative customer acquisition strategies.
- Company: Ambitious alternative finance provider with a focus on growth.
- Benefits: Competitive salary, flexible hybrid working, and direct exposure to leadership.
- Other info: Join a dynamic team where your ideas will be valued and implemented.
- Why this job: Shape a new marketing strategy and make a real impact in a growing business.
- Qualifications: Experience in B2B marketing, particularly in financial services or fintech.
The predicted salary is between 50000 - 60000 £ per year.
Help shape the next phase of growth for an ambitious alternative finance provider. Already well established within the broker market, we’re now investing in a brand-new direct-to-market strategy and are looking for an experienced Growth Marketing Manager to lead the way.
Reporting directly to the Chief Commercial Officer, you’ll take ownership of the marketing function, driving customer acquisition, supporting the sales team and developing campaigns that deliver measurable commercial results. This is an excellent opportunity for a commercially minded marketer who enjoys building new strategies, has a passion for data-driven marketing and wants the autonomy to make a real impact.
What you’ll be doing:
- Develop and deliver a new direct-to-market customer acquisition strategy alongside the existing broker channel.
- Plan and execute integrated marketing campaigns across digital, email, content, social media and events.
- Support the sales team with lead generation campaigns and marketing collateral.
- Manage the company website, CRM and external marketing agencies.
- Build relationships with industry partners, suppliers and marketing providers.
- Own the marketing budget and produce regular ROI and campaign performance reports for the senior leadership team.
- Continuously improve brand awareness, customer engagement and lead generation across all channels.
About you:
We’re looking for someone who can hit the ground running and enjoys working in a fast-paced, growing business. You’ll ideally have:
- Experience developing or growing a direct-to-market customer acquisition channel.
- A strong B2B marketing background, ideally within financial services, fintech or another regulated industry.
- Experience reporting campaign performance, lead generation and ROI to senior stakeholders.
- Hands-on experience across digital marketing, CRM, content, events and website management.
- Experience using Salesforce or similar CRM platforms.
- Excellent communication skills with a commercially focused mindset.
What’s in it for you?
- £50,000 - £60,000 salary depending on experience.
- Flexible hybrid working, with remote working considered for the right person.
- Direct exposure to the CCO and senior leadership team.
- Full ownership of the marketing function and budget.
- The opportunity to build and shape a new direct-to-market strategy from the ground up.
- Freedom to recommend new marketing tools, systems and ideas.
- Join a growing, ambitious business where your work will have a genuine impact.
If you’re a commercially driven Marketing Manager looking for the opportunity to own a marketing function and play a key role in a company’s growth journey, we’d love to hear from you.
Contact Details:
Trades Workforce Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trades Workforce Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trades Workforce Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trades Workforce Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trades Workforce Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trades Workforce Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trades Workforce Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trades Workforce Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trades Workforce Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trades Workforce Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trades Workforce Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
