At a Glance
- Tasks: Lead digital marketing strategy and inspire a talented team to drive growth.
- Company: Join a dynamic team at a successful company in Castleford.
- Benefits: Enjoy a competitive salary, hybrid working, and professional development opportunities.
- Other info: Collaborative culture with access to cutting-edge marketing tools.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: 5+ years in digital marketing and team management experience required.
The predicted salary is between 40000 - 50000 £ per year.
Digital Marketing & Operations Lead Overview
Are you a dynamic and results-driven digital marketing professional with a passion for strategy, innovation, and leadership? We are seeking a Digital Marketing & Operations Lead to join a successful team in Castleford. This is your chance to take the reins of the digital marketing strategy, optimise brand awareness, and drive lead generation and eCommerce sales. If you're ready to make a significant impact and lead a talented team, we want to hear from you!
- Competitive salary and annual company bonus
- Hybrid working - 3 days office and 2 days from home
- Opportunities for professional growth and development
- A supportive and collaborative work environment
- Access to cutting-edge marketing tools and technologies
Responsibilities
As the Digital Marketing & Operations Lead, you will:
- Develop and execute a comprehensive marketing strategy and tactical priorities.
- Lead, mentor, and inspire a team of two marketing executives to achieve their full potential.
- Collaborate with the marketing communications team and other departments to align efforts.
- Manage relationships with agency partners to ensure effective execution of campaigns.
- Drive innovation by identifying and implementing creative growth strategies in digital marketing.
- Oversee and enhance our website, eCommerce platform, and CRM systems to optimize user experience and customer targeting.
- Plan and execute multi-channel campaigns, including SEO/SEM, email, social media, and display advertising, to achieve lead generation targets.
- Develop marketing initiatives for after-sales, rental, and used products.
- Organize and execute key events and operational campaigns.
- Measure and report on performance metrics, ensuring ROI and KPI targets are met.
Qualifications
To excel in this role, you should have:
- A degree or equivalent qualification in marketing or a related field.
- 5+ years of digital marketing experience, with additional channel/trade marketing experience preferred.
- At least 3 years of experience managing and developing a team.
- Expertise in marketing automation, CRM systems, and lead nurturing (HubSpot experience is a plus).
- Strong CMS experience and a proven track record of managing corporate websites.
- Hands-on experience with SEO/SEM, display advertising, and social media management.
- A data-driven mindset with strong analytical skills.
- Exceptional communication skills and the ability to build relationships at all levels.
- A proactive, problem-solving attitude with excellent organizational and project management skills.
- A full UK driving license.
Day-to-Day
Your typical day will include:
- Collaborating with your team to brainstorm and implement innovative marketing strategies.
- Analyzing website performance and optimizing user journeys for maximum engagement.
- Managing social media platforms to boost brand visibility and engagement.
- Coordinating with external agencies to ensure campaigns are executed seamlessly.
- Monitoring campaign performance and preparing detailed reports on ROI and KPIs.
- Leading team meetings to provide guidance, feedback, and support for your marketing executives.
- Planning and executing events and operational campaigns to promote our brand and products.
If you’re ready to take your digital marketing career to the next level and lead a talented team in a fast-paced, innovative environment, we’d love to hear from you.
Hybrid Digital Marketing & Operations Lead in Castleford employer: Trades Workforce Solutions
Join a forward-thinking company in Castleford that values innovation and collaboration, offering a competitive salary and annual bonus alongside hybrid working options. With a strong focus on professional growth, you'll have access to cutting-edge marketing tools and a supportive environment where you can lead a talented team and make a significant impact on the digital marketing strategy.
Contact Details:
Trades Workforce Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Digital Marketing & Operations Lead in Castleford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in digital marketing and operations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Hybrid Digital Marketing & Operations Lead in Castleford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing & Operations Lead role. Highlight your relevant experience, especially in digital marketing strategies and team management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and leadership. Tell us why you're excited about this role and how you can make an impact at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use metrics and examples to demonstrate how you've driven results in previous roles. We love seeing data-driven success stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Trades Workforce Solutions
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your experience with SEO, SEM, and CRM systems like HubSpot. Showing that you're up-to-date will impress the interviewers and demonstrate your passion for the field.
✨Showcase Your Leadership Skills
As a potential lead, it's crucial to highlight your experience in managing and mentoring teams. Prepare examples of how you've inspired your team to achieve their goals and how you've handled challenges. This will show that you can lead effectively and foster a collaborative environment.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Think about past experiences where you successfully executed multi-channel campaigns or improved user engagement. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you measure success in your marketing efforts. Talk about the metrics you track, how you analyse data, and how you use insights to drive strategy. This will show that you're not just creative but also data-driven, which is key for this role.
