At a Glance
- Tasks: Lead digital marketing strategy and inspire a talented team to drive growth.
- Company: Join a dynamic team at a successful company in Castleford.
- Benefits: Enjoy competitive salary, hybrid working, and professional development opportunities.
- Other info: Collaborative culture with access to cutting-edge marketing tools.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: 5+ years in digital marketing and team management experience required.
The predicted salary is between 40000 - 50000 £ per year.
Are you a dynamic and results-driven digital marketing professional with a passion for strategy, innovation, and leadership? We are seeking a Digital Marketing & Operations Lead to join a successful team in Castleford. This is your chance to take the reins of the digital marketing strategy, optimise brand awareness, and drive lead generation and eCommerce sales. If you're ready to make a significant impact and lead a talented team, we want to hear from you!
Competitive salary and annual company bonus
- Hybrid working - 3 days office and 2 days from home
- Opportunities for professional growth and development
- A supportive and collaborative work environment
- Access to cutting-edge marketing tools and technologies
Responsibilities
As the Digital Marketing & Operations Lead, you will:
- Develop and execute a comprehensive marketing strategy and tactical priorities.
- Lead, mentor, and inspire a team of two marketing executives to achieve their full potential.
- Collaborate with the marketing communications team and other departments to align efforts.
- Manage relationships with agency partners to ensure effective execution of campaigns.
- Drive innovation by identifying and implementing creative growth strategies in digital marketing.
- Oversee and enhance our website, eCommerce platform, and CRM systems to optimize user experience and customer targeting.
- Plan and execute multi-channel campaigns, including SEO/SEM, email, social media, and display advertising, to achieve lead generation targets.
- Develop marketing initiatives for after-sales, rental, and used products.
- Organize and execute key events and operational campaigns.
- Measure and report on performance metrics, ensuring ROI and KPI targets are met.
Qualifications
To excel in this role, you should have:
- A degree or equivalent qualification in marketing or a related field.
- 5+ years of digital marketing experience, with additional channel/trade marketing experience preferred.
- At least 3 years of experience managing and developing a team.
- Expertise in marketing automation, CRM systems, and lead nurturing (HubSpot experience is a plus).
- Strong CMS experience and a proven track record of managing corporate websites.
- Hands-on experience with SEO/SEM, display advertising, and social media management.
- A data-driven mindset with strong analytical skills.
- Exceptional communication skills and the ability to build relationships at all levels.
- A proactive, problem-solving attitude with excellent organizational and project management skills.
- A full UK driving license.
Day-to-Day
Your typical day will include:
- Collaborating with your team to brainstorm and implement innovative marketing strategies.
- Analyzing website performance and optimizing user journeys for maximum engagement.
- Managing social media platforms to boost brand visibility and engagement.
- Coordinating with external agencies to ensure campaigns are executed seamlessly.
- Monitoring campaign performance and preparing detailed reports on ROI and KPIs.
- Leading team meetings to provide guidance, feedback, and support for your marketing executives.
- Planning and executing events and operational campaigns to promote our brand and products.
If you’re ready to take your digital marketing career to the next level and lead a talented team in a fast-paced, innovative environment, we’d love to hear from you.
Digital Marketing and Operations Lead in Castleford employer: Trades Workforce Solutions
Join a forward-thinking company in Castleford as a Digital Marketing and Operations Lead, where you will thrive in a supportive and collaborative work environment. Enjoy competitive salary packages, hybrid working options, and access to cutting-edge marketing tools that foster professional growth and innovation. With opportunities to lead a talented team and drive impactful marketing strategies, this role offers a meaningful career path in a dynamic industry.
Contact Details:
Trades Workforce Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing and Operations Lead in Castleford
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past projects, campaigns, and results. This is your chance to shine and demonstrate how you can drive innovation and lead a team effectively.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can optimise brand awareness and drive lead generation based on their current efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are eager to make an impact!
We think you need these skills to ace Digital Marketing and Operations Lead in Castleford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing & Operations Lead role. Highlight your relevant experience, especially in digital marketing strategies and team management, to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention any innovative strategies you've implemented in the past.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven lead generation or improved brand awareness in previous roles. We love data-driven results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Trades Workforce Solutions
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your experience with SEO, SEM, and CRM systems like HubSpot. Showing that you’re up-to-date will impress the interviewers and demonstrate your passion for the field.
✨Showcase Your Leadership Skills
As a Digital Marketing & Operations Lead, you'll be managing a team. Prepare examples of how you've successfully led and mentored others in the past. Highlight specific instances where your leadership made a difference in achieving marketing goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Think about past experiences where you had to innovate or solve problems creatively. This will show your analytical skills and proactive attitude.
✨Demonstrate Your Data-Driven Mindset
Be ready to discuss how you measure success in your campaigns. Bring examples of performance metrics you've tracked and how you've used data to optimise strategies. This will highlight your analytical skills and commitment to achieving ROI and KPI targets.
