At a Glance
- Tasks: Lead global marketing strategies and execute campaigns for enterprise customers across multiple regions.
- Company: Join TradeBeyond, a leader in sustainable supply chain solutions trusted by Fortune 500 companies.
- Benefits: Enjoy competitive pay, a flat team structure, and opportunities for professional growth in a dynamic environment.
- Why this job: Be part of a mission-driven company that values diversity and innovation while making a positive impact.
- Qualifications: 7+ years in B2B SaaS marketing, strong analytical skills, and excellent communication abilities required.
- Other info: Eligible candidates must be able to work in the UK without sponsorship.
The predicted salary is between 43200 - 72000 £ per year.
For more than 20 years, TradeBeyond has been advancing a more efficient, responsible supply chain. Responding to retail sourcing’s need for smarter, automated workflows and data transparency, we developed the industry’s leading supply chain platform, CBX, which is relied on by many of the largest brands and retailers around the world.
As consumers, businesses, and governments alike have increased their commitment to sustainability, Fortune 500 companies such as The Home Depot, REI, Safeway, Lidl, and Lululemon have turned to TradeBeyond to help optimize product development, manage suppliers, reduce waste, and improve quality and compliance.
We are seeking an experienced Senior Manager of Global Field Marketing to lead our marketing initiatives for enterprise customers across North America, Europe, and Asia. This role will be responsible for developing and executing strategic field marketing programs that drive awareness, engagement, and revenue growth.
Responsibilities:- Strategy Development: Create and implement global field marketing strategies that align with overall business objectives and cater to enterprise customers in key regions.
- Regional Campaign Execution: Lead the planning and execution of localized marketing campaigns, events, and initiatives tailored to the specific needs and preferences of target markets in North America, Europe, and Asia.
- Cross-Functional Collaboration: Work closely with sales, product marketing, and customer success teams to ensure alignment and support for field marketing initiatives.
- Market Research and Analysis: Conduct market research to understand regional trends, customer needs, and competitive landscape, informing campaign strategies and messaging.
- Budget Management: Manage the field marketing budget, ensuring effective allocation of resources to maximize ROI on campaigns and events.
- Performance Measurement: Establish metrics to evaluate the effectiveness of field marketing programs, providing regular reports and insights to senior leadership.
- Event Management: Oversee the planning and execution of regional events, webinars, and trade shows, ensuring they align with marketing objectives and deliver value to participants.
- Content Development: Collaborate with content teams to develop relevant marketing collateral, presentations, and sales enablement materials that resonate with enterprise customers.
- Team Leadership: Manage and mentor a team of field marketing professionals, fostering a culture of innovation and accountability.
- 7+ years of experience in product marketing, preferably in B2B SaaS or technology sectors.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of experience in field marketing, preferably within the SaaS industry targeting enterprise customers.
- Proven track record of developing and executing successful marketing programs across multiple regions.
- Strong understanding of B2B marketing strategies, sales processes, and enterprise customer dynamics.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and interpersonal skills, with fluency in English; additional language proficiency is a plus.
- Experience managing budgets and measuring marketing program effectiveness.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Eligible to work in the UK without sponsorship.
TradeBeyond offers a flat and open team environment where your experience and expertise are valued. You will work in partnership with a leadership team who have profound domain knowledge in their functional areas and are keen to work with you to continuously make positive impacts for our customers and employees. Externally, you will be engaging with a client network on a global footprint.
We offer competitive compensation in a dynamic, high growth and global environment. At TradeBeyond, we value the diversity of our employees and partners. We believe that our company thrives when we support and celebrate our differences.
Interested parties, please apply together with resume, stating current and expected salary, and send it via APPLY NOW.
We are an equal opportunity employer and welcome applications from all qualified candidates. All information provided by applicants will be treated in strictest confidence and handled confidentially for recruitment-related purposes within the company and our associated company. Applicants may be considered for other suitable positions within the company over a one-year period, after which their personal data will be destroyed.
Contact Detail:
TradeBeyond Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Global Field Marketing
✨Tip Number 1
Familiarise yourself with TradeBeyond's platform and its unique selling points. Understanding how CBX optimises supply chains will allow you to speak confidently about the product during interviews and demonstrate your alignment with their mission.
✨Tip Number 2
Network with professionals in the B2B SaaS marketing space, especially those who have experience in field marketing. Engaging with industry peers can provide insights into current trends and may even lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to adapt strategies for different regions, as this is crucial for the Senior Manager role at TradeBeyond.
✨Tip Number 4
Stay updated on the latest developments in sustainability and supply chain management. Being knowledgeable about these topics will not only impress your interviewers but also show that you are passionate about the industry and its future.
We think you need these skills to ace Senior Manager, Global Field Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in B2B SaaS or technology sectors. Emphasise your achievements in developing and executing successful marketing programmes across multiple regions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of TradeBeyond's mission and how your skills align with the role. Mention specific examples of past successes in similar positions to demonstrate your capability.
Highlight Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies and measure campaign effectiveness. This will show your ability to make data-driven decisions.
Showcase Leadership Experience: If you have experience managing teams, be sure to highlight this in your application. Discuss how you've mentored team members and fostered a culture of innovation and accountability, as this is crucial for the role.
How to prepare for a job interview at TradeBeyond
✨Understand the Company and Its Values
Before your interview, take some time to research TradeBeyond and its commitment to sustainability and supply chain efficiency. Understanding their mission and values will help you align your answers with what they prioritise.
✨Showcase Your Regional Expertise
Since the role involves marketing across North America, Europe, and Asia, be prepared to discuss your experience in these regions. Highlight any successful campaigns you've led and how you adapted strategies to meet local market needs.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you’ve worked with sales, product marketing, and customer success teams in the past. Be ready to provide examples of how you ensured alignment and support for marketing initiatives.
✨Demonstrate Analytical Skills
The role requires strong analytical skills to measure campaign effectiveness. Prepare to discuss how you've used data to inform your marketing strategies and the metrics you established to evaluate success.