At a Glance
- Tasks: Lead the charge on Facebook ad campaigns and optimise for maximum lead generation.
- Company: Join Trade Mastermind, a top UK business education provider in the trade industry.
- Benefits: Enjoy a competitive salary, 20 days holiday, health support, and professional development.
- Other info: Be part of a supportive team in a dynamic office environment.
- Why this job: Make a real impact in a fast-growing company while honing your digital marketing skills.
- Qualifications: Proven experience with Facebook ads and strong analytical skills are a must.
The predicted salary is between 60000 - 75000 £ per year.
Salary: £60,000–£75,000
Location: Peterborough HQ (Office-Based)
Employment Type: Full-Time, Permanent
Please note: this is a fully office-based position at our Peterborough headquarters.
Trade Mastermind is seeking an experienced and results-driven Paid Ads Specialist to join our in-house marketing department. As one of the UK’s leading business education providers for the trade and construction industry, we are committed to helping business owners scale through structured training, coaching, and mentorship programmes. This role offers an exciting opportunity to influence the commercial growth of a high-performing, fast-scaling organisation.
In this position, you will take full responsibility for the planning, development, and optimisation of Facebook advertising campaigns with a strong focus on lead generation. You will be expected to conduct detailed audience and market research, design high-performing campaign strategies, and deliver compelling creative assets that generate measurable results. You will manage all aspects of campaign execution, including budgeting, bidding, tracking, testing, and reporting.
A key part of the role involves owning and refining the lead generation funnel. You will be responsible for creating and improving landing pages, managing lead forms, and ensuring that all follow-up processes contribute to a seamless, high-conversion user journey from first engagement to enrolment. You will analyse campaign performance regularly and use data insights to drive continuous optimisation across creatives, audiences, placements, and overall strategy.
We are looking for a professional with proven experience managing Facebook ad campaigns at scale. Strong analytical ability, excellent attention to detail, and confidence in working with data-led decision-making are essential. You should be comfortable working in a fast-paced, commercially focused environment where innovation, testing, and continual improvement are expected. Exceptional communication skills and the ability to collaborate effectively with marketing, sales, and leadership teams are also important.
In return, you will be joining a modern, supportive, and ambitious workplace with access to high-quality tools, professional development opportunities, and the chance to make a significant impact on a rapidly growing brand. We offer a competitive salary of £60,000–£75,000, 20 days holiday plus bank holidays, a company pension scheme, health and wellbeing support, sponsored training, company events, free on-site parking, and a collaborative office culture designed to help you succeed.
If you are a driven digital marketer with a passion for performance advertising and a desire to contribute to a fast-paced, energetic environment, we would welcome your application. Apply today to join the growing marketing team at Trade Mastermind.
Senior Paid Ads Specialist employer: Trade Recruit
Trade Mastermind is an exceptional employer, offering a dynamic and supportive work environment at our Peterborough headquarters. With a strong focus on employee growth through professional development opportunities and a collaborative office culture, we empower our team to make a significant impact in the fast-paced world of digital marketing. Enjoy competitive salaries, comprehensive benefits, and the chance to be part of a leading business education provider dedicated to helping others succeed.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Ads Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trade Recruit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trade Recruit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trade Recruit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trade Recruit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Ads Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trade Recruit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trade Recruit:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trade Recruit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trade Recruit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trade Recruit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trade Recruit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
