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For Companies At a Glance
- Tasks: Lead a dynamic team to drive B2B event bookings and achieve ambitious targets.
- Company: Join Trade Mastermind, the UK's top business training provider for trades entrepreneurs.
- Benefits: Enjoy a competitive salary, modern office perks, career development, and a vibrant culture.
- Why this job: Be part of a high-energy team reshaping the construction sector with impactful training events.
- Qualifications: Proven B2B sales management experience and strong leadership skills are essential.
- Other info: Opportunity to work in a fast-paced, entrepreneurial environment with regular social events.
The predicted salary is between 75000 - 100000 £ per year.
Sales Manager Event Bookings Department (B2B)
Location: Peterborough (Office-Based)
Salary: £75,000 £100,000 basic £150,000 £200,000 OTE
Hours: Monday Friday, 8:30 AM 6:30 PM
About Trade Mastermind
Trade Mastermind is the UK s leading business training provider for trades entrepreneurs. We teach trades business owners how to start, scale, and grow their companies by giving them the education, strategies, and support they need to build a successful and profitable business.
We run 12 business training days every month, bringing together hundreds of ambitious trade business owners from across the UK. Our Discovery Days are the first step for these companies to unlock their potential and access the Trade Mastermind Academy.
The Role
We are seeking a driven, commercial, and results-focused Sales Manager to lead our Event Bookings Department.
This is a B2B sales leadership role, where your team of Business Development Managers (BDMs) will be engaging with owners and decision-makers of trades businesses (plumbing, heating, electrical, construction, building etc.) to secure their attendance at our £97 Discovery Day events.
The role is about high energy, high accountability, and performance culture. You ll be responsible for ensuring we consistently hit our booking target of 400 attendees per month across 12 events. You will also work closely with our marketing department to align campaigns, optimise lead flow, and maximise conversions.
Key Responsibilities
- Lead, coach, and motivate a team of BDMs to achieve monthly event booking targets.
- Drive high outbound activity (calls, follow-ups, emails, LinkedIn outreach) into qualified B2B leads generated from paid marketing campaigns.
- Ensure conversations are positioned at business-owner level building value around training and education, not just selling a ticket.
- Implement structured sales processes, call scripts, and objection handling frameworks tailored to B2B trades.
- Monitor daily, weekly, and monthly KPIs: dials, conversations, bookings, and show-up rates.
- Deliver 1-to-1 coaching and group training sessions to continuously raise performance standards.
- Work closely with marketing to align sales messaging, optimise lead quality, and feed back commercial insights.
- Apply a proven track record of conversion rate optimisation from lead to booking, and from booking to show-up.
- Recruit, onboard, and develop BDMs as the department scales.
- Report forecasts and performance insights directly to the C-Suite.
- Build a winning, high-performance culture in a fast-paced, entrepreneurial environment.
What We re Looking For
- Proven experience managing a B2B inside sales or telesales team (ideally event sales, recruitment, training, or services).
- Demonstrated success in conversion rate optimisation across the full sales funnel.
- Track record of hitting/exceeding high-volume sales targets in a fast-growth business environment.
- Strong leadership, coaching, and motivational skills capable of raising standards daily.
- Commercially minded with the ability to position education and ROI to business owners.
- Excellent communication, persuasion, and closing ability at business-owner level.
- Driven, ambitious, and thrives in a KPI-led environment.
What We Offer
- Competitive salary: £75,000 £100,000 basic salary.
- £150,000 £200,000 on-target earnings.
- Modern office & facilities: on-site gym, canteen and free parking
- Career development: tailored training and funded qualifications
- Vibrant culture: high-energy, supportive team with regular social events
- Health & wellbeing programme: support for physical and mental wellbeing
- Company pension scheme: secure your financial future
- Career-defining opportunity be part of a business reshaping the construction sector
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Sales Manager. Job in Peterborough Education & Training Jobs employer: Trade Recruit
Contact Detail:
Trade Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager. Job in Peterborough Education & Training Jobs
✨Tip Number 1
Familiarise yourself with the trades industry and the specific challenges faced by business owners in this sector. Understanding their pain points will help you connect better during interviews and demonstrate your ability to lead a sales team effectively.
✨Tip Number 2
Network with professionals in the B2B sales and event management space. Attend relevant industry events or webinars to meet potential colleagues and gain insights into successful sales strategies that resonate with trades businesses.
✨Tip Number 3
Prepare to discuss your previous successes in managing sales teams, particularly in high-pressure environments. Be ready to share specific examples of how you've driven performance and achieved targets, as this will be crucial in showcasing your fit for the role.
✨Tip Number 4
Research Trade Mastermind's current marketing strategies and recent events. Being knowledgeable about their offerings and how they engage with clients will allow you to tailor your approach and show genuine interest in contributing to their success.
We think you need these skills to ace Sales Manager. Job in Peterborough Education & Training Jobs
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in managing teams and achieving sales targets. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Highlight your leadership skills and how you can drive performance in a fast-paced environment. Mention any experience with training or coaching that aligns with the job description.
Showcase Your Achievements: When detailing your work history, focus on achievements that relate to conversion rate optimisation and high-volume sales targets. Use quantifiable results to illustrate your impact in previous positions.
Prepare for the Interview: If selected for an interview, be ready to discuss your approach to leading a sales team and how you would implement structured sales processes. Prepare examples of how you've motivated teams and achieved targets in the past.
How to prepare for a job interview at Trade Recruit
✨Understand the Company and Its Mission
Before your interview, make sure you know what Trade Mastermind is all about. Familiarise yourself with their mission to support trades entrepreneurs and how they conduct their events. This will help you align your answers with their values and show genuine interest.
✨Demonstrate Your Sales Expertise
Be prepared to discuss your previous experience in managing B2B sales teams, especially in event sales or similar fields. Highlight specific examples of how you've successfully driven sales and achieved targets, as this role demands a proven track record.
✨Showcase Leadership Skills
As a Sales Manager, you'll need to lead and motivate a team. Be ready to share your leadership style and provide examples of how you've coached team members to improve performance. Discuss any structured processes you've implemented to enhance sales effectiveness.
✨Prepare for KPI Discussions
Since the role is heavily focused on KPIs, come prepared to talk about how you've monitored and reported on sales metrics in the past. Be ready to explain how you use data to drive decisions and improve conversion rates from leads to bookings.
